🔹 Job Title: Marketing, Communication & Brand Manager
🔹 Company: AccorHotel
🔹 Location: Kigali, Rwanda
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to adapt to changing market conditions and property needs.
✅ Develop and implement brand strategies for the property, ensuring alignment with corporate brand standards
✅ Plan and execute hotel marketing campaigns to drive occupancy, room rates, and guest engagement
✅ Collaborate with the property team to implement marketing initiatives based on property needs and local market trends
✅ Coordinate media relations, public relations activities, and influencer partnerships to boost brand awareness
✅ Support hotel activations, promotions, and guest experience enhancement
✅ Manage and allocate the annual marketing budget, ensuring a balanced investment in brand, digital, and traditional media channels
✅ Monitor ROI of marketing campaigns and adjust spending to maximize impact
✅ Regularly report on marketing KPIs, campaign performance, and brand awareness metrics
✅ Provide strategic insights and recommendations to leadership based on marketing performance analysis
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong project management skills to manage multiple projects simultaneously.
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: Minimum 3 years of experience in marketing and brand management, preferably in hospitality or a related industry
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in hospitality or a related industry, and a proven track record in brand management, are strongly preferred.
Salary Range: The salary range for this position is estimated to be between $40,000 and $60,000 per year, based on industry standards for a marketing manager role in Rwanda with 3-5 years of experience.
Benefits:
Working Hours: Full-time position with standard working hours, including weekends and holidays as required
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the candidate's employment status and location.
Industry: AccorHotel operates in the hospitality industry, with a focus on hotels, resorts, and vacation properties
Company Size: AccorHotel is a large company with over 10,000 employees worldwide, providing a diverse and dynamic work environment
Founded: AccorHotel was founded in 1967 and has since grown to become one of the largest hospitality companies in the world
Company Description:
Company Specialties:
Company Website: https://www.group.accor.com
ASSUMPTION: AccorHotel's large size and global presence provide opportunities for career growth and development, as well as exposure to diverse markets and cultures.
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in marketing and brand management
Reporting Structure: The Marketing, Communication & Brand Manager reports directly to the General Manager of the property and works closely with the sales, operations, and digital marketing teams
Work Arrangement: This is an on-site position, requiring the candidate to be based in Kigali, Rwanda
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within the AccorHotel network, with a focus on building leadership and management skills.
Office Type: On-site, with a focus on collaboration and cross-functional teamwork
Office Location(s): Kigali, Rwanda
Geographic Context:
Work Schedule: Full-time, with standard working hours and the need to work weekends and holidays as required
ASSUMPTION: Kigali provides a safe, clean, and vibrant work environment, with a high quality of life and a low cost of living.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Brand Management, Hospitality, Digital Marketing, Project Management, Budgeting, Cross-Functional Collaboration, Strategic Thinking, Leadership, Creativity, Collaboration, Data-Driven, Adaptability
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates with relevant experience and a strong fit for the AccorHotel company culture.
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Google Analytics, as well as a working knowledge of social media platforms and CRM software.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: AccorHotel values a diverse and inclusive work environment, with a focus on respect, integrity, and commitment. Candidates should be able to demonstrate a strong fit with the company's values and work style.
ASSUMPTION: This role presents challenges related to project management, adaptability, and work-life balance, which candidates should be prepared to address.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in different industries or company sizes, with a focus on the hospitality industry and the AccorHotel network.
ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and project management aspects of the Marketing, Communication & Brand Manager role at AccorHotel.
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for professional growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.