Marketing & Communication Executive

📌 Core Information

🔹 Job Title: Marketing & Communication Executive

🔹 Company: Hilton

🔹 Location: Mahē, Kerala, India

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing and coordinating hotel marketing strategies
• Monitoring and reporting on marketing campaign performance
• Supporting promotional activities and events
• Managing social media activity and brand compliance

ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a focus on driving brand awareness and commercial success.

📋 Key Responsibilities

✅ Execute and coordinate hotel marketing strategies and monitor campaign performance

✅ Support promotional activities, events, and on-site photoshoots

✅ Manage social media activity and ensure brand compliance across all marketing collateral

✅ Develop and maintain hotel databases, execute audits, and conduct competitive analysis

✅ Prepare tracking documents, hotel fact sheets, and PowerPoint presentations

✅ Achieve agreed performance goals and marketing objectives set by the cluster Line Manager

✅ Support content management across various channels, including hotel website, OTAs, and social media

ASSUMPTION: This role involves a mix of independent project management and administrative duties, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: College degree or equivalent work experience

Experience: Proven experience in a similar marketing role

Required Skills:

• Proven experience in supporting, planning, and managing projects
• Excellent written and verbal communication skills in English
• Proficiency in Microsoft Office applications, budget management, and project/time management
• Demonstrated commercial awareness and ability to adapt to changing priorities
• Ability to work diplomatically with a wide range of individuals

Preferred Skills:

• Experience in the hospitality industry
• Fluency in additional languages

ASSUMPTION: While experience in the hospitality industry is not required, it may be beneficial for understanding the unique aspects of marketing within this sector.

💰 Compensation & Benefits

Salary Range: INR 600,000 - 1,200,000 per annum (Estimated based on industry standards for a marketing executive with 2-5 years of experience in the hospitality sector in India)

Benefits:

• Competitive benefits package
• Opportunities for career growth and development
• Discounted hotel stays and food & beverage offerings

Working Hours: Full-time (40 hours per week), with flexibility to work additional hours as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: Large (5,001-10,000 employees)

Founded: 1919

Company Description:

• Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels.
• Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.
• The company's mission is to "fill the earth with the light and warmth of hospitality."

Company Specialties:

• Hotel operations and management
• Brand marketing and management
• Food and beverage services

Company Website: hilton.com

ASSUMPTION: Hilton's extensive global presence and diverse portfolio of brands offer unique opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and advancement

Reporting Structure: Reports directly to the cluster Line Manager

Work Arrangement: On-site, with potential for occasional remote work

Growth Opportunities:

• Advancement to senior marketing roles within Hilton
• Expansion into other areas of hotel management or brand marketing
• Opportunities to work on global marketing initiatives and campaigns

ASSUMPTION: This role offers a clear path for career progression within Hilton's marketing department and the broader hospitality industry.

🌍 Location & Work Environment

Office Type: Upscale hotel property

Office Location(s): Mahē, Kerala, India

Geographic Context:

• Mahē is the capital and largest city of the Indian state of Kerala
• Kerala is known for its tropical climate, beautiful landscapes, and rich cultural heritage
• The city offers a mix of urban and natural environments, with easy access to beaches, wildlife sanctuaries, and historical sites

Work Schedule: Monday to Friday, with flexibility to work additional hours as needed

ASSUMPTION: The location offers a unique blend of urban and natural environments, providing a pleasant work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the cluster Line Manager

Key Assessment Areas:

• Marketing and communication skills
• Project management and organizational skills
• Adaptability and problem-solving abilities
• Cultural fit and alignment with Hilton's core values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Hilton's brand and marketing strategies
• Prepare examples of successful marketing campaigns or projects you've led in the past

ATS Keywords: Marketing, Communication, Project Management, Social Media, Brand Management, Customer Service, Content Management, Database Management, Creative Thinking, Attention to Detail, Team Collaboration, Commercial Awareness, Time Management, Problem Solving, Written Communication, Verbal Communication

ASSUMPTION: Hilton's recruitment process is designed to assess candidates' marketing skills, cultural fit, and alignment with the company's core values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter, etc.)
• Customer relationship management (CRM) software
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Hospitality
• Integrity
• Leadership
• Teamwork
• Ownership
• Now

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving goals
• Adaptable and responsive to changing priorities

Self-Assessment Questions:

• Do I possess a strong commitment to exceptional customer service and hospitality?
• Am I able to work effectively in a team and collaborate with various departments to achieve common goals?
• Do I have a proven track record of delivering results and driving commercial success?

ASSUMPTION: Hilton's culture emphasizes hospitality, teamwork, and a results-driven approach to work.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to changing priorities and shifting marketing strategies
• Working in a fast-paced, dynamic environment with tight deadlines
• Navigating a large, global organization with diverse teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven approach to work.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Specialist position in other hospitality companies
• However, Hilton's global presence and diverse portfolio of brands offer unique opportunities for career growth and development
• Compared to marketing roles in other industries, this position requires a strong understanding of hospitality-specific marketing strategies and tactics

ASSUMPTION: While this role shares similarities with other marketing positions, Hilton's unique brand and global presence set it apart from competitors.

📝 Sample Projects

• Developing and executing a targeted social media campaign to promote a new hotel opening
• Conducting a competitive analysis of rival hotels' marketing strategies and making data-driven recommendations for improvement
• Managing a hotel-wide rebranding project, including updates to marketing collateral, website, and social media channels

ASSUMPTION: These sample projects illustrate the range of marketing activities and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to Hilton's overall marketing strategy and brand objectives?
• What opportunities are there for professional development and growth within Hilton's marketing department?
• How does Hilton support work-life balance for its employees?
• What is the typical career path for someone in this role, and what are the next steps for advancement?

ASSUMPTION: These interview questions demonstrate a candidate's interest in the role, the company, and their long-term career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Hilton careers website
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led in the past
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.