Marketing Communication Lead

📌 Core Information

🔹 Job Title: Marketing Communication Lead

🔹 Company: EKF Diagnostics Inc.

🔹 Location: Boerne, Texas, United States

🔹 Job Type: On-site, Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing global marketing strategy in USCAN and LATAM regions
• Collaborating with regional teams to drive business success
• Managing multi-channel marketing campaigns and events
• Localizing global messaging for regional audiences
• Supporting product launches and partner initiatives

ASSUMPTION: This role requires a high level of collaboration and adaptability to work effectively across global and regional teams.

📋 Key Responsibilities

✅ Execute global marketing strategy in USCAN and LATAM regions, ensuring alignment with EKF's marketing objectives

✅ Collaborate with regional sales, customer service, and product management teams to support demand generation initiatives and grow brand presence

✅ Plan, execute, and measure multi-channel marketing campaigns targeting North and South American markets

✅ Localize global messaging and content to meet the needs of USA-based customers and audiences while preserving brand integrity

✅ Manage EKF’s presence at exhibitions, conferences, and trade shows, including planning, logistics, design, materials, and post-event reporting

✅ Support engagement activities, working with sales colleagues to ensure partners accurately represent the EKF portfolio

✅ Support global marketing efforts by using data analysis, campaign performance tracking, and reporting against established targets and objectives

ASSUMPTION: This role involves a significant amount of travel, up to 20%, for attending exhibitions, conferences, and trade shows.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or a related field

Experience: Three (3) or more years of experience in marketing or marketing communications

Required Skills:

• Proven track record in managing integrated campaigns and event marketing
• Knowledge of digital marketing, content marketing, and social media
• Skilled in audience research and customer identification
• Excellent understanding of marketing techniques and trends
• Proficient in MS Office Suite and marketing tools (e.g., WordPress, Adobe Creative Suite, Salesforce, Google Analytics)
• Ability to tailor content and strategies for culturally diverse audiences
• Proven ability to handle multiple projects and meet deadlines
• Result-oriented with the tenacity and drive to seek new business and meet or exceed targets
• Strong organizational skills to meet goals and set priorities
• Detail-oriented with a high level of accuracy, efficiency, and accountability
• Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm
• Ability to work independently and as a member of various teams and committees
• Ability to positively represent the Company in business settings throughout customer locations, trade shows, etc.

Preferred Skills:

• Familiarity with a cGMP or regulated environment
• Demonstrated experience in marketing or marketing communications within the medical diagnostics, life sciences, or healthcare sectors in the US
• Experience working in a global business or global marketing structure
• Bilingual (English/Spanish) is an asset
• Prior manufacturing experience

ASSUMPTION: While not explicitly stated, proficiency in CRM tools (e.g., HubSpot, Salesforce) and virtual collaboration platforms is highly recommended for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $70,000 per year (based on industry standards for a mid-level marketing role in Texas)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Texas. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 201-500 employees (Mid-size)

Founded: 1990

Company Description:

• EKF is a leading global diagnostics and biotechnology company specializing in the development, production, and distribution of leading medical technologies and patient-centric solutions.
• The company offers a range of products related to diabetes care, hematology solutions, and life sciences, empowering healthcare professionals and non-medical practitioners to make informed decisions through point-of-care testing and life sciences applications.
• EKF has a presence in over 120 countries, supporting better health and wellness worldwide.

Company Specialties:

• Point-of-Care
• Diagnostics
• Life Sciences
• Biotechnology
• Healthcare
• and Health Tech

Company Website: ekfdiagnostics.com

ASSUMPTION: EKF Diagnostics is a well-established company with a strong global presence, offering opportunities for career growth and development within the medical diagnostics and biotechnology industries.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Head of Marketing and works closely with colleagues in the US and the wider region.

Work Arrangement: On-site, with up to 20% travel for attending exhibitions, conferences, and trade shows.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expanding responsibilities and team leadership opportunities as the company grows
• Potential to work on global marketing projects and gain international experience

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing field, with potential for advancement as the company expands its global presence.

🌍 Location & Work Environment

Office Type: On-site, with a well-lit, heated/air-conditioned indoor office setting with adequate ventilation

Office Location(s): Boerne, Texas, United States

Geographic Context:

• Boerne is a small city located in the Texas Hill Country, approximately 30 miles north of San Antonio
• The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
• Boerne has a population of around 50,000 people and a growing business community

Work Schedule: Full-time, 40 hours per week, with occasional overtime and travel required

ASSUMPTION: The work environment is professional and collaborative, with opportunities for growth and development within the marketing field.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or another senior leader
• Background check and reference check (if applicable)

Key Assessment Areas:

• Marketing and communication skills
• Campaign management and event planning experience
• Ability to work effectively in a global team environment
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and communication skills, as well as your experience with global teams and event planning
• Prepare examples of successful marketing campaigns and events you have managed, emphasizing your ability to meet or exceed targets
• Research EKF Diagnostics and the medical diagnostics industry to demonstrate your understanding of the company and its products

ATS Keywords: Marketing, Communications, Campaign Management, Event Planning, Global Marketing, Digital Marketing, Content Marketing, Social Media, Audience Research, Customer Identification, Brand Management, Data Analysis, Project Management, Collaboration, Bilingual, CRM Tools, Adobe Creative Suite, Google Analytics

ASSUMPTION: The application process for this role is competitive, and applicants should be prepared to demonstrate their marketing and communication skills, as well as their ability to work effectively in a global team environment.

🛠️ Tools & Technologies

• MS Office Suite
• Marketing tools (e.g., WordPress, Adobe Creative Suite, Salesforce, Google Analytics)
• CRM tools (e.g., HubSpot, Salesforce)
• Virtual collaboration platforms

ASSUMPTION: Proficiency in the listed tools and technologies is essential for this role, as they are used daily to manage marketing campaigns, events, and global team collaboration.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: EKF is committed to developing and delivering innovative medical technologies and patient-centric solutions that empower healthcare professionals and non-medical practitioners to make informed decisions
• Quality-driven: EKF is dedicated to maintaining high-quality standards in all aspects of its operations, from product development and manufacturing to customer service and support
• Collaborative: EKF fosters a culture of collaboration and teamwork, both internally and with external partners and customers
• Innovative: EKF encourages creativity and innovation in its approach to product development, marketing, and customer engagement

Work Style:

• Global team collaboration
• Adaptability to changing priorities and deadlines
• Results-oriented with a focus on meeting or exceeding targets
• Strong organizational skills and attention to detail

Self-Assessment Questions:

• Do you have experience working in a global team environment, and can you adapt to different cultural contexts and time zones?
• Are you comfortable managing multiple projects and meeting tight deadlines in a fast-paced environment?
• Do you have a proven track record in managing integrated marketing campaigns and event planning, with a focus on meeting or exceeding targets?

ASSUMPTION: Applicants should assess their fit with EKF Diagnostics' company values and work style, as well as their ability to work effectively in a global team environment and manage multiple projects and deadlines.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changing priorities and global team dynamics
• Travel requirements, up to 20%, for attending exhibitions, conferences, and trade shows
• Working with diverse cultural contexts and time zones

ASSUMPTION: Applicants should be prepared to manage multiple projects and deadlines, adapt to changing priorities, and travel as needed for this role.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position requires a higher level of global team collaboration and adaptability to changing priorities
• In the medical diagnostics industry, this role offers opportunities for career growth and development within a well-established company with a strong global presence
• Career path comparison: Mid-level marketing professional → Senior marketing role → Global marketing leadership

ASSUMPTION: Applicants should consider their fit with the unique requirements of this role, as well as the opportunities for career growth and development within the medical diagnostics industry.

📝 Sample Projects

• Managing a global marketing campaign targeting North and South American markets, with a focus on localizing global messaging and content while preserving brand integrity
• Planning and executing a multi-channel marketing event, including logistics, design, materials, and post-event reporting, with a focus on ROI performance
• Supporting a product launch or partner initiative, including multi-touch marketing campaigns and communications, with a focus on driving business success regionally and globally for EKF

ASSUMPTION: Applicants should be prepared to provide examples of successful marketing campaigns and events they have managed, emphasizing their ability to meet or exceed targets and adapt to changing priorities.

❓ Key Questions to Ask During Interview

• Can you describe the global marketing strategy for EKF Diagnostics, and how this role contributes to its execution?
• How does this role collaborate with regional teams, and what are the key priorities for the first 90 days in this position?
• What are the most significant challenges facing the marketing department, and how can this role address them?
• How does EKF Diagnostics support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and the company, as well as their understanding of the marketing department's priorities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and communication skills, as well as your experience with global teams and event planning
• Prepare examples of successful marketing campaigns and events you have managed, emphasizing your ability to meet or exceed targets
• Research EKF Diagnostics and the medical diagnostics industry to demonstrate your understanding of the company and its products
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.