Marketing Communication Manager

📌 Core Information

🔹 Job Title: Marketing Communication Manager

🔹 Company: Shell

🔹 Location: Istanbul - Esentepe, Türkiye

🔹 Job Type: Full-Time

🔹 Category: Commercial and Retail

🔹 Date Posted: June 16, 2025

🔹 Experience Level: Experienced Professionals

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving brand preference for Shell through effective communication campaigns
• Managing end-to-end development and execution of marketing communications and brand building campaigns
• Collaborating with global and local marketing teams, agencies, and stakeholders
• Budget management, approvals, and reporting

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Manage end-to-end development and 360° planning and execution of marketing communications and brand building campaigns

✅ Manage project details and schedules for the creation of marketing campaign deliverables, ensuring high-quality results and on-time delivery

✅ Lead online and offline all communication creative process

✅ Manage relationship with the agencies, including all ATL & BTL & Digital

✅ Lead media buying and manage media agency

✅ Create fully integrated communications plan across all customer touch points

✅ Manage digital campaigns, social media and influencer marketing

✅ Measure and report performance of all marketing communication campaigns and assess against goals (KPIs and ROI)

✅ Closely follow industry trends and news and proactively reflect trends into brand campaigns

✅ Monitor day-to-day MarCom budget

ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Not specified

Experience: At least 10 years of marketing experience, minimum 5 years in brand management

Required Skills:

• Proven experience and understanding of Brand Management & Brand Communication (ATL & BTL & Digital)
• Marketing Budget Management and Consumer Research
• Dynamic professional with strong leadership and superior communication skills
• Strong analytical and conceptual skills, analysis & commercial acumen with a clear ROI understanding
• Insights driven with strong understanding of consumers and customers’ needs
• Excellent planning, organization and time management skills
• Strong project management skills to drive multiple projects with tight deadlines effectively
• Successfully leading cross functional teams
• Ability to manage and track marketing budgets / forecasting and detailed reporting

Preferred Skills:

• Fluency in English, both written and spoken

ASSUMPTION: Candidates with a strong background in brand management and digital marketing are likely to be competitive for this role.

💰 Compensation & Benefits

Salary Range: Industry standard for experienced marketing professionals in Istanbul, Türkiye is approximately ₺150,000 - ₺250,000 per year (USD 10,000 - USD 17,000). This estimate is based on market research and may vary depending on the candidate's experience and qualifications.

Benefits:

• Not specified

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: Benefits may include health insurance, retirement plans, and other perks common to multinational corporations.

📌 Applicant Insights

🔍 Company Context

Industry: Shell is a multinational energy and petrochemical company with operations in over 80 countries worldwide. The company is involved in the exploration, production, refining, marketing, and trading of oil and natural gas, as well as the manufacturing of petrochemical products.

Company Size: Shell is a large corporation with over 90,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Shell was founded in 1907 and has a rich history in the energy industry.

Company Description:

• Shell is committed to delivering energy in a responsible manner and aims to be a leader in powering progress through more and cleaner energy solutions.
• The company operates in various segments, including Upstream, Integrated Gas, Downstream, and Renewables and Energy Solutions.
• Shell's Downstream and Renewables business unit focuses on marketing, trading, and supply of oil products and chemicals, as well as the development of low-carbon and renewable energy solutions.

Company Specialties:

• Oil and gas exploration, production, refining, and marketing
• Petrochemical manufacturing
• Renewable energy and low-carbon solutions

Company Website: shell.com

ASSUMPTION: Working for a large, multinational corporation like Shell offers opportunities for international exposure and career growth.

📊 Role Analysis

Career Level: This role is at the experienced professional level, requiring a minimum of 10 years of marketing experience.

Reporting Structure: The Marketing Communication Manager will report directly to the Marketing Manager and work closely with global and local marketing teams, agencies, and stakeholders.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or meetings.

Growth Opportunities:

• Potential advancement to a senior marketing role within the company
• Expansion of responsibilities based on performance and business needs
• Opportunities to work on international projects and gain global experience

ASSUMPTION: This role offers growth opportunities within the company, particularly for candidates who demonstrate strong performance and leadership skills.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Istanbul - Esentepe, Türkiye

Geographic Context:

• Istanbul is the largest city in Türkiye and serves as a major cultural, historical, and economic hub
• The Esentepe district is a modern and upscale area with a mix of residential and commercial buildings
• The office is located in a bustling business district with easy access to public transportation and amenities

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The work environment is likely to be dynamic, multicultural, and fast-paced, reflecting the nature of the energy industry and the company's global presence.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interviews with hiring managers and team members
• Final round interviews with senior leadership

Key Assessment Areas:

• Marketing and brand management expertise
• Leadership and team management skills
• Communication and presentation skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and brand management experience
• Prepare examples of successful brand campaigns you've managed and the results you achieved
• Demonstrate your understanding of the energy industry and Shell's business
• Showcase your leadership and team management skills through specific examples

ATS Keywords: Brand Management, Marketing Communication, Digital Marketing, Project Management, Stakeholder Management, Media Buying, Social Media, Influencer Marketing, Analytical Skills, Leadership, Time Management, Consumer Research, Budget Management, Collaboration, Communication Skills, Planning

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience and skills in their application materials.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's global marketing technology stack.

👔 Cultural Fit Considerations

Company Values:

• Safety: No one gets hurt
• Respect: We treat others as we would like to be treated
• Integrity: We act in line with our values and principles
• Performance: We strive for excellence in all we do

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and able to manage multiple projects simultaneously

Self-Assessment Questions:

• Do you align with Shell's core values, particularly in terms of safety, respect, integrity, and performance?
• Are you comfortable working in a fast-paced, multicultural environment with tight deadlines?
• Do you thrive in a collaborative work environment and enjoy working with diverse teams?

ASSUMPTION: Candidates who demonstrate a strong fit with Shell's core values and work style are likely to be successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse global and local marketing teams and stakeholders
• Adapting to changes in the energy industry and market trends
• Balancing the need for creativity and innovation with the requirement to adhere to brand guidelines and standards

ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role differs from other marketing communication manager positions in its focus on the energy industry and Shell's specific brand and business objectives
• Industry-specific context and knowledge of the energy sector are crucial for success in this role
• Career path comparison: This role can serve as a stepping stone to senior marketing roles within the company or provide a pathway to transition into other areas of the energy industry

ASSUMPTION: Candidates with relevant experience in the energy industry or a related field may have an advantage in this role.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new Shell product or service
• Managing a regional marketing team to create and implement a localized marketing strategy for a specific market or country
• Collaborating with agencies to create and produce marketing materials, such as advertisements, brochures, and social media content

ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of complexity involved in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role fit into the company's overall marketing strategy and goals?
• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• What opportunities exist for professional development and growth within the company?
• How does Shell support work-life balance for its employees?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the industry, as well as their ability to think strategically and plan for the future.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and brand management experience
• Prepare examples of successful brand campaigns you've managed and the results you achieved
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.