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Marketing Communication Manager

AccorHotel
Full-time
On-site
Indonesia
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Communication Manager

πŸ”Ή Company: AccorHotel

πŸ”Ή Location: Kuta Selatan, Bali, Indonesia

πŸ”Ή Job Type: Contract

πŸ”Ή Category: Hospitality

πŸ”Ή Date Posted: July 13, 2025

πŸ”Ή Experience Level: Mid-Senior level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing brand compliance to grow hotel equity
  • Developing marketing collateral for both online and offline channels
  • Managing integrated communications calendar for events, promotions, and public holidays
  • Liaising with regional communications team to maximize exposure
  • Identifying partnership opportunities for revenue growth

ASSUMPTION: This role requires a strong understanding of luxury hospitality and digital marketing to effectively manage brand communication and drive revenue growth.

πŸ“‹ Key Responsibilities

βœ… Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands

βœ… Manage all marketing/promotional/sales collateral development/production both on and off line

βœ… Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods

βœ… Liaise with the regional Communications team to maximize communications exposure

βœ… Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand

βœ… To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI

βœ… Drive the marketing and communication (internal and external) of the Hotels CSR commitments

βœ… Ensure that Accor Loyalty Program is robustly promoted in the hotel and champion a loyalty culture

βœ… Ensure the hotel Accor Loyalty recognition program is followed and according to the brand promise

βœ… To identify complimentary Partnership opportunities to grow the hotel equity (always ensuring our own Loyalty and Subscription programs are protected)

βœ… In conjunction with the Director of Revenue manage country, regional and global partnership opportunities with airlines and financial institutions.

βœ… Effectively manage the hotel's content and images through conducting regular website audits

βœ… Manage the hotels' website – traffic and revenue generation, promotional content display

βœ… Manage the hotel email database and e communication activity

βœ… Manage online advertising for the hotel (display banners, SEM/PPC etc)

βœ… Manage the online promotion of buy-outs and food and beverage activity at the hotel

βœ… Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, YouTube, Instagram etc) and develop social networks

βœ… Monitor various media for positive and negative comments and discussions about the Hotel (Trip-advisor, Blogs, Forums). Take part in conversations and answer comments as a mediator

βœ… Report to appropriate parties negative comments and discussions

βœ… Identify threats and opportunities in user generated content surrounding our Hotel

βœ… Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies

βœ… Ensure that all tools and procedures are in place to engage guests to book via brand.com (Accor Guest Satisfaction Survey)

βœ… Regularly monitor the hotels Guest Book Dash Board and communicate with all the team.

βœ… Be fully aware and up-to-date with the brands audit criteria

βœ… Ensure a β€œParity-Rate” distribution through all channels

βœ… Monitor and generate production report for online distribution channel

ASSUMPTION: This role requires strong organizational skills to manage multiple projects and deadlines, as well as excellent communication skills to effectively collaborate with various teams and stakeholders.

🎯 Required Qualifications

Education: Diploma or degree in communication science, general management, or hotel management.

Experience: Minimum of three years' experience in luxury hospitality, F&B, fashion brands, and agencies with a luxury lifestyle portfolio.

Required Skills:

  • High computer literacy
  • Strong knowledge of F&B and digital marketing, including social media, SEO, PPC, and content marketing
  • Excellent communication and interpersonal skills
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously
  • Strong analytical skills and attention to detail
  • Multicultural awareness and the ability to work and thrive within a culturally diverse environment
  • Good presentation and influencing skills
  • Flexible and able to embrace and respond to change effectively
  • Ability to work independently and show good initiative in a dynamic environment
  • Self-motivated and energetic

Preferred Skills:

  • Fluency in Indonesian and English

ASSUMPTION: This role requires a strong background in luxury hospitality and digital marketing to effectively manage brand communication and drive revenue growth.

πŸ’° Compensation & Benefits

Salary Range: IDR 25,000,000 - 35,000,000 per month (Estimated based on industry standards for mid-senior level marketing roles in Bali)

Benefits:

  • Accommodation and meal allowance
  • Medical insurance
  • Employee discounts on hotel stays and F&B
  • Opportunities for career growth and development

Working Hours: Full-time, 40 hours per week. May require flexible hours to accommodate events and promotions.

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Bali. Actual salary may vary depending on experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of accommodation options from luxury to economy hotels, as well as full-service resorts and residences.

Company Size: AccorHotel is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and development, as well as a diverse and dynamic work environment.

Founded: AccorHotel was founded in 1967 and has since grown to become one of the leading hospitality companies in the world, with a presence in over 100 countries.

Company Description:

  • AccorHotel is a global leader in the hospitality industry, offering a wide range of accommodation options to suit every need and budget
  • The company is committed to sustainable development and responsible tourism, with initiatives such as the Accor Solidarity program and the Accor Academy
  • AccorHotel offers a range of benefits to employees, including competitive salaries, employee discounts, and opportunities for career growth and development

Company Specialties:

  • Hotel management and operations
  • Food and beverage services
  • Loyalty programs and customer relationship management
  • Sustainable development and responsible tourism

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's large size and global presence offer opportunities for career growth and development, as well as exposure to diverse cultures and markets.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Director of Marketing and Communications

Work Arrangement: This role is based on-site at the Raffles Bali hotel in Kuta Selatan, Bali, Indonesia

Growth Opportunities:

  • Progression to a regional or global marketing role within AccorHotel
  • Expansion of responsibilities to include additional hotels or brands within the AccorHotel portfolio
  • Development of leadership and management skills through mentoring and training programs

ASSUMPTION: This role offers opportunities for career growth and development within AccorHotel, as well as exposure to diverse cultures and markets.

🌍 Location & Work Environment

Office Type: On-site at the Raffles Bali hotel in Kuta Selatan, Bali, Indonesia

Office Location(s): Kuta Selatan, Bali, Indonesia

Geographic Context:

  • Bali is a popular tourist destination known for its beautiful beaches, vibrant culture, and natural landscapes
  • Kuta Selatan is a district in the Badung Regency of Bali, located on the south-western coast of the island
  • The hotel is situated in the Jimbaran Bay area, offering stunning views of the ocean and secluded beach

Work Schedule: Full-time, 40 hours per week. May require flexible hours to accommodate events and promotions.

ASSUMPTION: The on-site work environment at the Raffles Bali hotel offers a unique and luxurious setting, with opportunities for exposure to international guests and events.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final round interview with senior leadership

Key Assessment Areas:

  • Digital marketing skills and experience
  • Communication and interpersonal skills
  • Cultural awareness and sensitivity
  • Problem-solving and analytical skills

Application Tips:

  • Highlight relevant experience and achievements in luxury hospitality and digital marketing
  • Tailor your resume and cover letter to the specific requirements of the role
  • Prepare examples of successful marketing campaigns or projects you have led
  • Research AccorHotel and the Raffles Bali hotel to demonstrate your understanding of the company and its brands

ATS Keywords: Marketing, Communications, Brand Management, Digital Marketing, Social Media, SEO, PPC, Content Marketing, Luxury Hospitality, F&B, Partnerships, Events, CSR

ASSUMPTION: The application process for this role may involve multiple rounds of interviews and assessments, with a focus on digital marketing skills and cultural fit.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Social media platforms (Facebook, Twitter, Instagram, etc.)
  • SEO and PPC tools (Google Analytics, Google Ads, etc.)
  • Content management systems (CMS)
  • Email marketing platforms (Mailchimp, etc.)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and various digital marketing tools and platforms.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Respect
  • Integrity
  • Innovation
  • Spirit of Conquest

Work Style:

  • Collaborative and team-oriented
  • Adaptable and flexible
  • Results-driven and proactive

Self-Assessment Questions:

  • Do you have a strong understanding of luxury hospitality and digital marketing?
  • Are you comfortable working in a multicultural environment and collaborating with diverse teams?
  • Do you have a proactive and results-driven approach to work?

ASSUMPTION: AccorHotel values a diverse and inclusive work environment, with a focus on respect, integrity, and collaboration.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced environment
  • Working with diverse teams and stakeholders, including international guests and partners
  • Adapting to changes in the market and industry trends
  • Balancing the demands of marketing and communications for both internal and external audiences

ASSUMPTION: This role may present challenges in managing multiple projects and deadlines, as well as working with diverse teams and stakeholders.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Manager or Communications Manager role in the hospitality industry, with a focus on digital marketing and brand management
  • However, this role is specific to the luxury hospitality sector and requires a strong understanding of luxury brands and their DNA
  • Career progression may include roles such as Regional Marketing Manager or Global Brand Manager within AccorHotel

ASSUMPTION: This role is similar to other marketing and communications roles in the hospitality industry, but with a specific focus on luxury hospitality and brand management.

πŸ“ Sample Projects

  • Developing and executing a social media marketing campaign to promote a new hotel opening
  • Managing a website redesign project to improve user experience and drive online bookings
  • Conducting market research to identify partnership opportunities for revenue growth

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from digital marketing and brand management to market research and analysis.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall marketing and communications strategy for the hotel and brand?
  • What are the key challenges facing the hotel and brand in the current market, and how can this role address them?
  • What opportunities are there for career growth and development within AccorHotel?
  • What is the company culture like, and how does this role fit into it?

ASSUMPTION: These interview questions are designed to gain a deeper understanding of the role, the company, and the cultural fit for the candidate.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the AccorHotel careers page
  • Tailor your resume and cover letter to highlight your relevant experience and skills in luxury hospitality and digital marketing
  • Prepare examples of successful marketing campaigns or projects you have led
  • Research AccorHotel and the Raffles Bali hotel to demonstrate your understanding of the company and its brands
  • Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.