📌 Core Information
🔹 Job Title: Marketing Communication Manager
🔹 Company: PostNL
🔹 Location: The Hague, Zuid-Holland, Netherlands
🔹 Job Type: Hybrid (2 days in office)
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing and communication strategies for PostNL International's customers
- Coordinating offline and online communication regarding e-commerce solutions
- Collaborating with various teams, including digital, customer service, sales, and other marketing colleagues
- Managing the internal CBS Corporate Communication, including the CBS Newsflash and Management Newsletter
ASSUMPTION: This role requires a strategic thinker who can also execute hands-on tasks, with a strong focus on stakeholder engagement and customer-centricity.
📋 Key Responsibilities
✅ Develop and execute a clear marketing and communication strategy for PostNL International's customers
✅ Coordinate offline and online communication regarding e-commerce solutions
✅ Collaborate with digital team to manage social media channels and work closely with customer service, sales, portfolio, and marketing managers
✅ Develop campaigns, lead management programs, and lead nurturing strategies
✅ Monitor and report on KPIs and ensure client focus
✅ Manage internal CBS Corporate Communication, including the CBS Newsflash and Management Newsletter
ASSUMPTION: This role involves a mix of strategic planning and day-to-day execution, requiring strong organizational skills and the ability to manage multiple projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or Communication
Experience: At least 2 years of relevant B2B marketing experience
Required Skills:
- Proven experience in B2B marketing, with a focus on communication strategy
- Strong stakeholder engagement skills
- Experience with social media management, online marketing tools, and marketing automation programs
- Ability to interpret dashboards and reports, and apply them to campaigns
- Experience in writing news articles
- Excellent Dutch and English language skills
- Knowledge of e-commerce and logistics is a plus
Preferred Skills:
- Experience in the logistics or transportation industry
- Familiarity with the PostNL brand and services
ASSUMPTION: Candidates with a strong background in B2B marketing and excellent communication skills will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €4,210.41 - €6,687.52 gross per month (scale 10/11) for 39.25 hours per week
Benefits:
- Hybrid working arrangement with flexible hours
- 8% vacation pay and 25 vacation days (full-time)
- Travel expense reimbursement for commuting
- Pension plan
Working Hours: 39.25 hours per week, with flexible scheduling
ASSUMPTION: The salary range provided is based on the job scale and experience level, with the assumption that the candidate will work full-time.
📌 Applicant Insights
🔍 Company Context
Industry: PostNL operates in the transportation, logistics, and supply chain industry, with a focus on e-commerce and parcel delivery
Company Size: PostNL is a large company with over 10,000 employees, offering a collaborative and innovative work environment
Founded: PostNL was founded in 1990, following the privatization of the Dutch postal service
Company Description:
- PostNL is a leading delivery service in the Netherlands, focusing on sustainability and innovation
- The company delivers over 1.1 million packages and 7.4 million letters on an average day
- PostNL offers a range of products and services for both consumers and businesses, including parcel lockers and online services
Company Specialties:
- Logistics and distribution solutions
- E-commerce and parcel delivery
- IT and digital commerce
- Marketing and transport services
Company Website: http://www.postnl.nl
ASSUMPTION: PostNL's focus on innovation and sustainability provides opportunities for growth and development within the company.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of relevant experience
Reporting Structure: The Marketing Communication Manager reports to the Head of Marketing and works closely with various teams, including digital, customer service, sales, and other marketing colleagues
Work Arrangement: This is a hybrid role, with 2 days in the office and the remaining days working from home
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas within PostNL
- Opportunities for professional development and training
- Chance to work on high-impact projects that contribute to the company's growth and success
ASSUMPTION: PostNL offers a range of growth opportunities for employees who demonstrate strong performance and a commitment to the company's values.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the Stationsgebouw near The Hague HS
Office Location(s): The Hague, Zuid-Holland, Netherlands
Geographic Context:
- The Hague is the third-largest city in the Netherlands, known for its international institutions and cultural attractions
- The city offers a high quality of life, with a vibrant cultural scene, excellent public transportation, and a diverse population
- The Hague is easily accessible by train, car, and public transportation, with connections to major cities in the Netherlands and beyond
Work Schedule: Flexible working hours, with the option to work from home for some days of the week
ASSUMPTION: The hybrid work arrangement offers a good balance between work-life integration and collaboration with colleagues.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Strategic thinking and communication skills
- Experience with B2B marketing and stakeholder engagement
- Ability to manage multiple projects and meet deadlines
- Familiarity with PostNL's products, services, and brand
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of PostNL's business and the role's responsibilities
- Prepare examples of your past marketing campaigns and their outcomes
ATS Keywords: B2B marketing, communication strategy, stakeholder engagement, social media management, online marketing tools, marketing automation, lead management, campaign development, customer service collaboration, e-commerce knowledge, logistics knowledge, reporting skills, Dutch language proficiency, English language proficiency
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, communication skills, and relevant experience in their application materials.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer)
- Online marketing tools (e.g., Google Analytics, Mailchimp)
- Marketing automation software (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration and teamwork
- Innovation and continuous improvement
- Sustainability and responsibility
Work Style:
- Collaborative and inclusive
- Focused on results and impact
- Adaptable and open to change
- Committed to professional development and growth
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable managing multiple projects and priorities?
- Do you have a strong customer focus and a commitment to delivering excellent results?
- Are you open to learning and adapting in a dynamic work environment?
ASSUMPTION: Applicants who align with PostNL's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a dynamic and sometimes fast-paced environment
- Adapting to changes in priorities and workload
- Balancing the need for strategic thinking with day-to-day execution
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and adapt to changes in the work environment.
📈 Similar Roles Comparison
- This role is similar to a B2B Marketing Manager or a Communication Manager within the logistics or transportation industry
- Unlike other roles, this position requires a strong focus on internal corporate communication in addition to external marketing efforts
- Career progression may involve moving into a more senior marketing role or exploring other areas within PostNL
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a marketing campaign to promote PostNL's e-commerce solutions to businesses
- Managing the internal CBS Corporate Communication, including the CBS Newsflash and Management Newsletter
- Collaborating with the digital team to create engaging content for PostNL's social media channels
ASSUMPTION: These sample projects illustrate the range of responsibilities and the need for both strategic thinking and hands-on execution in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- What are the most pressing challenges facing the company, and how can this role contribute to addressing them?
- How does PostNL support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does PostNL foster a culture of innovation and continuous improvement?
ASSUMPTION: Applicants should use the interview to gain a deeper understanding of the role, the team, and the company's priorities and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
