📌 Core Information
🔹 Job Title: Marketing & Communication Manager
🔹 Company: Accor
🔹 Location: Southampton, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing creative marketing and communications strategies
- Overseeing content creation and management across digital platforms
- Managing social media channels and community engagement
- Collaborating with resort departments for integrated campaigns
- Tracking and analyzing digital performance to inform strategy
ASSUMPTION: This role requires a strong creative portfolio and at least 3 years of digital marketing experience in a luxury setting. Proficiency in Adobe Creative Suite and familiarity with digital analytics tools are essential.
📋 Key Responsibilities
✅ Developing and executing creative marketing and communications strategies to promote the resort's offerings, focusing on revenue growth and online engagement
✅ Overseeing content creation across various digital platforms, including the resort website, Instagram, Facebook, TikTok, and relevant travel and booking websites
✅ Managing social media channels, ensuring timely responses, community engagement, and consistent brand storytelling
✅ Collaborating closely with resort departments to develop and execute integrated campaigns and cross-functional messaging
✅ Tracking and analyzing digital performance against key KPIs to inform strategy and optimization
ASSUMPTION: This role requires strong organizational skills, the ability to thrive in a fast-paced environment, and the capacity to work on property.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of digital marketing experience in a luxury setting
Required Skills:
- Strong creative portfolio showcasing digital content, visual storytelling, and campaign work
- Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro, After Effects)
- Hands-on experience managing digital content and paid campaigns across key social media platforms
- Familiarity with digital analytics tools (e.g., Google Analytics, Meta Insights) and content scheduling platforms (e.g., Later, Hootsuite, Sprout)
- Exceptional writing and communication skills
- Working knowledge of AI-powered marketing platforms and the ability to integrate these into workflows
- Strong organization, collaboration, and the ability to thrive in a fast-paced, pre-opening environment
Preferred Skills:
- Experience with luxury resort brands or premium lifestyle companies
- Background in brand development or pre-opening creative planning
ASSUMPTION: Candidates must be Bermudian or the spouse of a Bermudian to work on property.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a Marketing & Communication Manager with 3-5 years of experience in the luxury hospitality sector in the UK)
Benefits:
- Health Insurance
- Worldwide Travel Discounts
- Wellness Programs
Working Hours: Full-time position, typically 40 hours per week, with flexibility to work evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Accor is a global hospitality company with a presence in over 110 countries and territories. They operate in the hospitality and catering industry, offering a wide range of hotel brands and services.
Company Size: Accor has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Accor was founded in 1967 and has since grown into one of the world's leading hospitality companies.
Company Description:
- Accor is committed to providing exceptional experiences for guests and creating memorable moments through their diverse portfolio of brands.
- The company is dedicated to sustainable development and responsible business practices, aiming to minimize their environmental impact and contribute positively to local communities.
- Accor fosters a culture of diversity, inclusion, and collaboration, encouraging employees to grow both personally and professionally.
Company Specialties:
Company Website: https://www.group.accor.com
ASSUMPTION: Accor's commitment to diversity and inclusion ensures that all employees have the opportunity to grow and succeed within the company.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in digital marketing, seeking to advance their career in the luxury hospitality industry.
Reporting Structure: The Marketing & Communication Manager will report directly to the Resort Manager and collaborate closely with various resort departments.
Work Arrangement: This is an on-site position, requiring the candidate to work on property at the Fairmont Southampton resort in Bermuda.
Growth Opportunities:
- Progression to a senior marketing role within Accor or the hospitality industry
- Expanding skills and expertise in digital marketing, content creation, and brand management
- Gaining international experience and exposure to diverse markets
ASSUMPTION: Accor's extensive global presence and diverse portfolio of brands offer numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: On-site, with the opportunity to work in a luxurious resort setting
Office Location(s): Fairmont Southampton, Bermuda
Geographic Context:
- Bermuda is a British Overseas Territory located in the North Atlantic Ocean, approximately 640 miles off the coast of North Carolina, USA.
- The island offers a subtropical climate, with mild winters and warm summers, making it an ideal year-round destination for tourists.
- Bermuda is known for its stunning beaches, crystal-clear waters, and rich history, providing a unique and attractive work environment for hospitality professionals.
Work Schedule: Full-time, with flexibility to work evenings and weekends as needed to support resort operations and events
ASSUMPTION: Working in a resort environment offers a dynamic and engaging work experience, with the opportunity to interact with guests from around the world.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Resort Manager and/or other department heads
- Final interview with the General Manager or a member of the Accor executive team
Key Assessment Areas:
- Creativity and innovation in digital marketing strategies
- Proven track record of driving revenue and engagement through digital channels
- Excellent communication and collaboration skills
- Adaptability and the ability to thrive in a fast-paced, pre-opening environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your digital marketing campaigns and their outcomes
- Demonstrate your understanding of the luxury hospitality industry and Accor's brand values
ATS Keywords: Digital Marketing, Content Creation, Social Media Management, Visual Storytelling, Brand Positioning, Adobe Creative Suite, Digital Analytics, Creative Writing, Collaboration, AI Tools, Campaign Management, Community Engagement, Media Relations, Content Strategy, Graphic Design, Performance Analysis
ASSUMPTION: Accor's application process is designed to assess candidates' skills and cultural fit, ensuring they are well-suited to the role and the company's values.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro, After Effects)
- AI-powered marketing platforms (e.g., ChatGPT, Canva Magic Write, Jasper, Adobe Sensei, Meta Advantage+)
- Digital analytics tools (e.g., Google Analytics, Meta Insights)
- Content scheduling platforms (e.g., Later, Hootsuite, Sprout)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they enable efficient content creation, campaign management, and performance analysis.
👔 Cultural Fit Considerations
Company Values:
- Passion for Service
- Teamwork
- Respect
- Integrity
- Innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you possess a strong creative portfolio showcasing your digital content, visual storytelling, and campaign work?
- Are you comfortable working in a fast-paced, pre-opening environment and collaborating with various departments to develop integrated campaigns?
- Do you have a proven track record of driving revenue and engagement through digital channels in a luxury setting?
ASSUMPTION: Accor values candidates who align with their core values and work style, as this ensures a strong cultural fit and a positive work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, pre-opening environment
- Adapting to a new work culture and team dynamics
- Balancing the demands of a full-time on-site role with personal responsibilities
- Navigating the unique challenges of working in a resort environment, such as varying work hours and guest interactions
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- Compared to other marketing roles in the hospitality industry, this position offers a unique opportunity to shape the rebirth of an iconic resort and contribute to its reintroduction to the world
- Accor's global presence and diverse portfolio of brands provide extensive opportunities for career growth and development
- This role requires a strong creative portfolio and at least 3 years of digital marketing experience in a luxury setting, making it well-suited for mid-career professionals seeking to advance their careers in the luxury hospitality industry
ASSUMPTION: This role offers a unique and exciting opportunity for digital marketing professionals with a strong creative portfolio and relevant experience in the luxury hospitality industry.
📝 Sample Projects
- Developing and executing a digital marketing campaign to launch a newly renovated resort, focusing on driving online bookings and website traffic
- Creating visually elevated promotional materials and branded digital assets that reflect the resort's luxury positioning and timeless elegance
- Crafting high-quality content across various formats, including social posts, videos, motion graphics, stories, blogs, print collateral, and email campaigns, to promote the resort's offerings and renovation journey
ASSUMPTION: These sample projects demonstrate the creative and strategic nature of the role, as well as the opportunity to make a significant impact on the resort's success.
❓ Key Questions to Ask During Interview
- Can you describe the resort's renovation journey and how this role will contribute to its success?
- How does this role collaborate with other departments to develop integrated campaigns and cross-functional messaging?
- What opportunities are there for professional growth and development within Accor and the hospitality industry?
- How does Accor support work-life balance for employees working in a resort environment?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your digital content, visual storytelling, and campaign work
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
