📌 Core Information
🔹 Job Title: Marketing Communication Manager (m/w/d)
🔹 Company: Sortimo International GmbH
🔹 Location: 86441 Zusmarshausen, DE
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-06-02
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic communication development for various customer segments
- Content creation and storytelling for multiple channels
- Campaign management and customer retention strategies
- Digital platform management and redaktionsplanung
- Collaboration with cross-functional teams and external agencies
- Performance analysis and optimization of communication measures
ASSUMPTION: This role requires a strong understanding of B2B communication, inbound marketing, and customer journeys to effectively engage target audiences.
📋 Key Responsibilities
✅ Develop and implement zielgruppenorientierte Kommunikationsstrategien for Handwerk, Flottenkunden, and OEMs
✅ Create high-quality content for newsletters, whitepapers, blog posts, landing pages, and informational materials
✅ Support and further develop lead-nurturing-strecken and campaigns for customer retention
✅ Plan and maintain the company's website, mySortimo platform, and campaign pages
✅ Collaborate closely with sales, product management, content, design, and external agencies
✅ Monitor and evaluate the performance of communication measures to ensure continuous improvement
ASSUMPTION: This role requires strong communication skills, adaptability, and the ability to work effectively in a dynamic, cross-functional environment.
🎯 Required Qualifications
Education: Completed studies in communication, marketing, media, or a related field
Experience: Proven experience in marketing communication, ideally with industry knowledge in mobility, handwerk, or B2B fleet solutions
Required Skills:
- Excellent German and English language skills
- Strong text security and language proficiency
- Familiarity with content management systems, email marketing tools, and redaktionsplanung
- Sound knowledge of inbound marketing, customer journeys, and targeted B2B communication
Preferred Skills:
- Experience with SEO and content marketing
- Fluency in additional languages
ASSUMPTION: Candidates with a background in marketing communication and a strong understanding of the target industries will be best suited for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)
Benefits:
- Responsibility & Variety
- Attractive Special Payments (13th month's salary)
- Time for Yourself (30 days vacation + additional special leave)
- Together On-Site (Gemeinsam 100% vor Ort)
- Flexibility That Fits You (Gleitzeitmodell)
- Secure Future (betriebliche Altersvorsorge with attractive employer contribution)
- Your Perfect Start (structured onboarding with onboarding week)
- Employee Benefits (exclusive product discounts and free salary account with starting credit)
- Sporty Mobility (bike leasing offer)
- Team Spirit (regular company events and supportive team environment)
- Relaxed Arrival (free parking directly on-site, near A8)
Working Hours: 40 hours per week, with flexible working hours
ASSUMPTION: The salary range is estimated based on market research for similar roles in the region and considering the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Automotive, specifically focused on vehicle equipment, mobile transport solutions, and storage systems
Company Size: Medium-sized (1,001-5,000 employees), offering a structured environment with short communication channels and open doors to superiors
Founded: 1973, with a history of innovation and market leadership in its industry
Company Description:
- Market and technology leader in vehicle equipment, mobile transport solutions, and storage systems
- Offers a full-service concept combining online services and personal consultation
- Produces regalsysteme, BOXXen, and kofferprogramm for various industries
Company Specialties:
- Fahrzeugeinrichtung
- Ladungssicherung
- Innovationen
- Mobile Lösungen
- Arbeitsplatzorganisation
- BOXXen und Koffer
- Werkzeugboxen
- Werkzeugkoffer
- Mobile Arbeitsstationen
- Lastenfahrrad
- Fahrzeugbeklebung
- Dachträger
- Boden-/Wandverkleidung
Company Website: mysortimo.de
ASSUMPTION: Sortimo International GmbH is a well-established company with a strong market presence and a reputation for innovation and quality.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the marketing department and the company as a whole
Reporting Structure: The Marketing Communication Manager reports directly to the marketing department and collaborates closely with various internal and external teams
Work Arrangement: On-site, with flexible working hours and the opportunity to work together with the team on-site 100% of the time
Growth Opportunities:
- Advancement within the marketing department or other departments within the company
- Expansion of responsibilities and leadership opportunities
- Professional development through training and workshops
ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to make a significant impact on the organization's success.
🌍 Location & Work Environment
Office Type: On-site, with a single production location in Zusmarshausen, Germany
Office Location(s): Dreilindenstraße 5, 86441 Zusmarshausen, DE
Geographic Context:
- Zusmarshausen is a town in the Swabian region of Bavaria, Germany
- The company is located near the A8 motorway, providing easy access to major cities and transportation networks
- The region offers a mix of urban and rural environments, with a strong focus on industry and manufacturing
Work Schedule: Standard full-time working hours, with flexible working hours and the opportunity to work together with the team on-site 100% of the time
ASSUMPTION: The on-site work environment at Sortimo International GmbH offers a structured and collaborative atmosphere, with short communication channels and open doors to superiors.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with the hiring manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Communication skills and language proficiency
- Marketing expertise and industry knowledge
- Problem-solving and analytical skills
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing communication experience and skills
- Demonstrate your understanding of the company, its products, and target industries
- Prepare examples of your past marketing campaigns and their outcomes
ATS Keywords: Marketing communication, B2B communication, inbound marketing, customer journeys, content management systems, email marketing tools, German language proficiency, English language proficiency
ASSUMPTION: The application process at Sortimo International GmbH is designed to assess candidates' skills, experience, and cultural fit, with a focus on marketing communication expertise and industry knowledge.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Email marketing tools (e.g., Mailchimp, HubSpot)
- Redaktionsplanung tools (e.g., Trello, Asana)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: Familiarity with relevant marketing communication tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Responsibility & Variety
- Attractive Special Payments
- Time for Yourself
- Together On-Site
- Flexibility That Fits You
- Secure Future
- Your Perfect Start
- Employee Benefits
- Sporty Mobility
- Team Spirit
- Relaxed Arrival
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to new ideas
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a strong understanding of B2B communication and inbound marketing strategies?
- Are you comfortable working in a dynamic, cross-functional team environment?
- Do you have excellent German and English language skills, with a strong command of the German language?
ASSUMPTION: Candidates who align with Sortimo International GmbH's company values and work style will be best suited for this role and the company culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a dynamic and evolving work environment
- Working effectively in a cross-functional team with diverse stakeholders
- Maintaining a strong work-life balance while working on-site full-time
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Specialist position, with a focus on communication strategy and content creation
- Industry-specific context: Automotive, mobility, handwerk, and B2B fleet solutions
- Career path comparison: Mid-level role with opportunities for growth and advancement within the marketing department and the company as a whole
ASSUMPTION: This role offers a unique blend of marketing communication responsibilities, with a focus on strategic communication development and customer engagement.
📝 Sample Projects
- Developing and implementing a targeted communication strategy for a new product launch in the mobility sector
- Creating a comprehensive content marketing plan for a B2B fleet solutions campaign, including blog posts, whitepapers, and email newsletters
- Managing a customer retention campaign for a key account in the handwerk industry, including lead-nurturing-strecken and targeted communications
ASSUMPTION: These sample projects illustrate the diverse range of marketing communication responsibilities and the opportunity to make a significant impact on the company's success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department and the company as a whole?
- How does Sortimo International GmbH support the professional development and growth of its employees?
- What are the key priorities and focus areas for the marketing department in the coming months?
- How does Sortimo International GmbH foster a culture of innovation and continuous improvement?
- What are the most challenging aspects of working on-site full-time, and how does the company support work-life balance?
ASSUMPTION: These questions will help candidates better understand the company culture, work environment, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing communication experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Follow up with Julia Reimholz, HR Manager, one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
