📌 Core Information
🔹 Job Title: Marketing & Communication Manager (m/w/x) - Research Microscopy Solutions
🔹 Company: ZEISS Group
🔹 Location: Vienna, Wien, Austria
🔹 Job Type: Full-time, Hybrid (2 office days per week)
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with occasional travel)
🚀 Job Overview
Key aspects of this role include:
- Coordinating and implementing marketing and communication agendas for the microscopy business area in Austria, Switzerland, and Southeast Europe
- Working closely with sales management to generate leads through targeted marketing measures
- Acting as the central interface to external service providers
- Planning and controlling the marketing budget in close coordination with sales management
- Contributing to the regional marketing strategy and implementing corporate brand guidelines
ASSUMPTION: This role requires a generalist marketing background with a strong focus on operational tasks and cross-functional collaboration.
📋 Key Responsibilities
✅ Coordinate and implement marketing and communication agendas for the microscopy business area in Austria, Switzerland, and Southeast Europe
✅ Work closely with sales management to generate leads through targeted marketing measures
✅ Act as the central interface to external service providers
✅ Plan and control the marketing budget in close coordination with sales management
✅ Contribute to the regional marketing strategy and implement corporate brand guidelines
ASSUMPTION: The role involves a mix of strategic planning, operational tasks, and cross-functional collaboration, requiring strong organizational skills and the ability to work independently.
🎯 Required Qualifications
Education: Completed education/study with a focus on marketing
Experience: At least 3 years of relevant professional experience
Required Skills:
- Proven generalist marketing know-how
- Strong problem-solving skills and the ability to find creative solutions
- Strong customer orientation and understanding of target group needs
- Proactivity and engagement
- Fluency in German and English
- Willingness to travel (20%)
Preferred Skills:
- Intercultural competence
- Experience in the microscopy or related industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong marketing background and be comfortable working in a dynamic, international environment.
💰 Compensation & Benefits
Salary Range: The annual gross salary is approximately €49,000 (full-time), with the possibility of overpayment depending on qualifications and experience.
Benefits:
- Flexible working hours
- Home office option
- Professional development opportunities (e.g., e-learning platform, LinkedIn Learning access)
- Job ticket
- Fringe benefits
Working Hours: Full-time position with flexible working hours and the possibility of working from home
ASSUMPTION: The salary range is based on the company's provided information and industry standards for marketing managers with 2-5 years of experience in Austria.
📌 Applicant Insights
🔍 Company Context
Industry: ZEISS Group operates in the machinery manufacturing industry, focusing on optics, optoelectronics, and related technologies. The company is a global leader in its field, with a strong presence in various markets.
Company Size: ZEISS Group has over 46,000 employees worldwide and is active in around 50 countries with more than 60 sales and service locations, around 40 research and development facilities, and 35 production facilities.
Founded: The company was founded in 1846 in Jena, Germany, and is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation is the sole owner of the holding company, Carl Zeiss AG.
Company Description:
- ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics
- The company generated annual revenue of around €11 billion in the previous fiscal year (30 September 2024)
- ZEISS is active in various segments, including Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology, and Consumer Markets
Company Specialties:
- Optics
- Optoelectronics and Precision Mechanics
- Binoculars
- Microscopy
- Eyeglass Lenses
- Biomedical Research
- Medical Technology
- Semiconductor Manufacturing Technology
- Nano Technology
- Industrial Metrology
- Camera and Cine Lenses
- Industry 4.0
- Artificial Intelligence
- Machine Learning
- Software Engineering
- Software Development
Company Website: www.zeiss.com/publisher
ASSUMPTION: ZEISS Group is a well-established, global company with a strong focus on innovation and technology. The company's size and international presence offer employees diverse career opportunities and exposure to various markets.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, suitable for candidates with 2-5 years of relevant experience.
Reporting Structure: The Marketing & Communication Manager reports directly to the Regional Head of Marketing and works closely with the sales management team.
Work Arrangement: The role is a hybrid position, requiring the candidate to be present in the office for 2 days per week and work from home for the remaining days. Occasional travel (20%) is also required.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion of responsibilities to include additional regions or product lines
- Development of leadership skills through mentoring and training opportunities
ASSUMPTION: This role offers opportunities for professional growth and development within the company, with a clear path to more senior positions.
🌍 Location & Work Environment
Office Type: The ZEISS Wien office is a modern, well-equipped workspace with a collaborative and international work environment.
Office Location(s): Vienna, Austria
Geographic Context:
- Vienna is the capital and largest city of Austria, with a population of over 1.9 million
- The city is known for its rich history, cultural attractions, and high quality of life
- Vienna is well-connected by public transportation, making it easy to commute to the office
Work Schedule: The role requires a full-time work schedule with flexible working hours and the possibility of working from home.
ASSUMPTION: The work environment at ZEISS Wien is dynamic and international, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Marketing and communication skills
- Problem-solving abilities
- Customer orientation and target group understanding
- Language skills (German and English)
- Cultural fit and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research ZEISS Group and the microscopy business area to demonstrate your interest and understanding of the company and its products
ATS Keywords: Marketing, Communication, Lead Generation, Budget Planning, Intercultural Competence, Problem Solving, Customer Orientation, Proactivity, Engagement, German, English, Microscopy, Research, Marketing Campaigns
ASSUMPTION: The application process at ZEISS Group is competitive, with a focus on assessing candidates' marketing skills, problem-solving abilities, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Design and graphics tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role requires proficiency in using marketing automation tools, CRM software, and design and graphics tools to create and execute effective marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer focus
- Responsibility
- Integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a proven track record of successful marketing campaigns in a similar role?
- Are you comfortable working in an international, multicultural environment?
- Do you thrive in a dynamic, fast-paced work environment?
ASSUMPTION: ZEISS Group values innovation, quality, and customer focus, and seeks candidates who align with these values and are comfortable working in a collaborative, international environment.
⚠️ Potential Challenges
- The role requires strong organizational skills and the ability to manage multiple projects simultaneously
- The position involves occasional travel, which may be challenging for candidates who prefer a purely remote work arrangement
- The company's international presence may result in cultural differences and communication challenges
- The role requires a strong understanding of the microscopy business area and its target groups
ASSUMPTION: The role presents unique challenges related to its operational focus, international work environment, and the need for a strong understanding of the microscopy business area.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on the microscopy business area and the need for a strong understanding of the target groups in this niche market
- The role requires a mix of strategic planning and operational tasks, which may be different from other marketing positions with a stronger focus on one aspect
- Career progression in this role may involve expanding responsibilities to additional regions or product lines, rather than moving into a more senior management position
ASSUMPTION: This role is unique in its focus on the microscopy business area and the need for a strong understanding of its target groups, requiring candidates with relevant experience and expertise.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to generate leads for the microscopy business area in Austria, Switzerland, and Southeast Europe
- Coordinating and implementing a regional event or trade show presence to showcase ZEISS microscopy products and solutions
- Managing the regional marketing budget and ensuring compliance with corporate brand guidelines
ASSUMPTION: The role involves a mix of strategic planning, operational tasks, and cross-functional collaboration, with a strong focus on generating leads and managing the regional marketing budget.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing and communication activities for the microscopy business area in the region?
- How does this role collaborate with the sales management team, and what are the key priorities for the first 90 days in the position?
- What are the most important aspects of the company culture, and how does this role contribute to maintaining and promoting that culture?
- What opportunities are there for professional development and growth within the company, and how does this role support those opportunities?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.lindlpower.com/job/view/11080/marketing-communication-manager-m-w-d?page_lang=de
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on the required qualifications and preferred skills listed in the job description
- Prepare examples of successful marketing campaigns or projects you've led, demonstrating your ability to generate leads and manage marketing budgets
- Follow up with the HR department or the hiring manager after submitting your application to express your interest in the role and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
