Marketing Communication Manager (w/m/d)
ONCARE GmbH
Full-time
On-site
Munich, Bavaria, Germany
🌐 Digital Marketing
📌 Core Information
- Job Title: Marketing Communication Manager (w/m/d)
- Company: ONCARE GmbH
- Location: Munich, Bavaria, Germany
- Job Type: Full-time
- Category: IT Services and IT Consulting
- Date Posted: 2025-06-05
- Experience Level: 2-5 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing effective marketing and communication strategies
- Creating targeted content for various platforms and managing social media channels
- Planning and executing creative campaigns and optimizing them based on measurable results
- Organizing events, webinars, and press relations to enhance brand presence
- Analyzing market and competitor data to continuously improve communication strategies
ASSUMPTION: This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to work effectively in a team environment. Familiarity with the healthcare industry would be beneficial but not required.
📋 Key Responsibilities
- Develop and implement marketing and communication strategies to convey the brand message
- Create targeted content for website, social media, newsletters, and press materials
- Plan and execute creative campaigns, both online and offline, and optimize them based on measurable results
- Manage and grow social media channels to enhance engagement and reach
- Organize events, webinars, and press relations to enhance brand presence
- Analyze market and competitor data to continuously improve communication strategies
- Collaborate with internal teams and external partners to ensure a consistent brand image
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education: Completed degree in marketing, communication, media, or a related field
- Experience: At least two years of experience in marketing, preferably in the B2B sector
- Required Skills:
- Strong communication and teamwork skills
- Technical understanding and analytical mindset
- Excellent command of German and English, both written and spoken
- Proficiency in MS Office applications, particularly PowerPoint and Word
- Strong knowledge of social media, content marketing, and SEO
- Preferred Skills:
- Experience in the healthcare industry
- Familiarity with blockchain technology
ASSUMPTION: Candidates with a strong academic background in marketing or a related field and relevant work experience will be well-suited for this role. Familiarity with the healthcare industry and blockchain technology would be a plus.
💰 Compensation & Benefits
- Salary Range: €50,000 - €70,000 per year (based on experience and industry standards)
- Benefits:
- Career opportunities and tailored onboarding
- Team events and employee discount program
- Culinary adventures nearby and a vibrant office environment
- Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for marketing managers with 2-5 years of experience in the IT sector in Munich.
📌 Applicant Insights
🔍 Company Context
- Industry: ONCARE GmbH operates in the IT Services and IT Consulting industry, focusing on digital health solutions.
- Company Size: 51-200 employees
- Founded: 2015
- Company Description: ONCARE GmbH is a digital health platform that connects patients with healthcare providers, MedTech & Pharma, pharmacies, laboratories, insurance companies, and employers. The company aims to create an open network that benefits all parties involved.
- Company Specialties: Digital solutions for the healthcare sector, digital health, networked health
📊 Role Analysis
- Career Level: Mid-level marketing role with opportunities for growth and development
- Reporting Structure: This role reports directly to the Head of Marketing or a similar position
- Work Arrangement: On-site, with the possibility of occasional remote work
- Growth Opportunities:
- Career progression within the marketing department
- Opportunities to work on diverse projects and campaigns
- Exposure to various aspects of the healthcare industry
ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in the digital health sector and contribute to the growth of an innovative company.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space in Munich
- Office Location: Balanstraße 71a, München, Bayern 81541, DE
- Geographic Context: Munich is a vibrant city with a strong economy and a thriving tech industry. The office is located in the Maxvorstadt district, close to public transportation and numerous amenities.
- Work Schedule: Full-time, with flexible hours and the possibility of remote work
ASSUMPTION: The office environment is designed to foster collaboration and creativity, with a strong emphasis on employee well-being and work-life balance.
💼 Interview & Application Insights
- Typical Process: Online application, phone or video screening, on-site interview, and final decision
- Key Assessment Areas: Marketing and communication skills, analytical thinking, creativity, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research the company and the healthcare industry to demonstrate your enthusiasm and understanding
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Word)
- Social media platforms (LinkedIn, Facebook, Twitter, Instagram)
- SEO tools (Google Analytics, SEMrush, Ahrefs)
- Project management tools (Asana, Trello, Jira)
- CRM software (Salesforce, HubSpot, Zoho CRM)
ASSUMPTION: Familiarity with these tools and technologies is not required but would be beneficial for success in this role.
👔 Cultural Fit Considerations
- Company Values: Patient-centricity, interdisciplinary collaboration, security, and technological advancement
- Work Style: Collaborative, agile, and innovative
- Self-Assessment Questions:
- How do you approach patient-centric marketing strategies?
- How do you collaborate effectively with interdisciplinary teams?
- How do you stay up-to-date with the latest marketing trends and technologies?
ASSUMPTION: Candidates who share ONCARE GmbH's commitment to patient-centricity and interdisciplinary collaboration will thrive in this role.
⚠️ Potential Challenges
- Balancing creative and analytical tasks
- Keeping up with the fast-paced and ever-evolving healthcare industry
- Managing multiple projects and stakeholders simultaneously
- Working in a dynamic and sometimes unpredictable startup environment
ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a willingness to learn and grow in a fast-paced environment.
📈 Similar Roles Comparison
- Comparison Point 1: This role differs from traditional marketing roles in its focus on the digital health sector and the need to balance creative and analytical tasks.
- Comparison Point 2: The healthcare industry is highly regulated and complex, requiring a strong understanding of industry-specific regulations and best practices.
- Comparison Point 3: This role offers opportunities for career growth and development within the marketing department and the broader healthcare industry.
ASSUMPTION: Candidates with experience in marketing roles in other industries should be prepared to adapt to the unique challenges and opportunities presented by the digital health sector.
📝 Sample Projects
- Developing and executing a social media campaign to raise awareness about a new healthcare product or service
- Creating targeted content for a website or blog to improve search engine rankings and drive organic traffic
- Planning and executing an event or webinar to showcase a company's products or services and engage with potential customers
- Analyzing market and competitor data to identify trends and opportunities and inform marketing strategy
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department in the next 6-12 months?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to interdisciplinary collaboration and knowledge sharing?
- How does the company measure the success of its marketing campaigns and initiatives?
- What is the company's long-term vision for the digital health sector, and how does this role contribute to that vision?
ASSUMPTION: These questions are intended to help candidates better understand the company's culture, values, and priorities, as well as the specific requirements and expectations of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://www.myoncare.com/careers)
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research the company and the healthcare industry to demonstrate your enthusiasm and understanding
- Follow up with the hiring manager after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Marketing Communication Manager (w/m/d)
- Company: ONCARE GmbH
- Location: Munich, Bavaria, Germany
- Job Type: Full-time
- Category: IT Services and IT Consulting
- Date Posted: 2025-06-05
- Experience Level: 2-5 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing effective marketing and communication strategies
- Creating targeted content for various platforms and managing social media channels
- Planning and executing creative campaigns and optimizing them based on measurable results
- Organizing events, webinars, and press relations to enhance brand presence
- Analyzing market and competitor data to continuously improve communication strategies
ASSUMPTION: This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to work effectively in a team environment. Familiarity with the healthcare industry would be beneficial but not required.
📋 Key Responsibilities
- Develop and implement marketing and communication strategies to convey the brand message
- Create targeted content for website, social media, newsletters, and press materials
- Plan and execute creative campaigns, both online and offline, and optimize them based on measurable results
- Manage and grow social media channels to enhance engagement and reach
- Organize events, webinars, and press relations to enhance brand presence
- Analyze market and competitor data to continuously improve communication strategies
- Collaborate with internal teams and external partners to ensure a consistent brand image
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education: Completed degree in marketing, communication, media, or a related field
- Experience: At least two years of experience in marketing, preferably in the B2B sector
- Required Skills:
- Strong communication and teamwork skills
- Technical understanding and analytical mindset
- Excellent command of German and English, both written and spoken
- Proficiency in MS Office applications, particularly PowerPoint and Word
- Strong knowledge of social media, content marketing, and SEO
- Preferred Skills:
- Experience in the healthcare industry
- Familiarity with blockchain technology
ASSUMPTION: Candidates with a strong academic background in marketing or a related field and relevant work experience will be well-suited for this role. Familiarity with the healthcare industry and blockchain technology would be a plus.
💰 Compensation & Benefits
- Salary Range: €50,000 - €70,000 per year (based on experience and industry standards)
- Benefits:
- Career opportunities and tailored onboarding
- Team events and employee discount program
- Culinary adventures nearby and a vibrant office environment
- Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for marketing managers with 2-5 years of experience in the IT sector in Munich.
📌 Applicant Insights
🔍 Company Context
- Industry: ONCARE GmbH operates in the IT Services and IT Consulting industry, focusing on digital health solutions.
- Company Size: 51-200 employees
- Founded: 2015
- Company Description: ONCARE GmbH is a digital health platform that connects patients with healthcare providers, MedTech & Pharma, pharmacies, laboratories, insurance companies, and employers. The company aims to create an open network that benefits all parties involved.
- Company Specialties: Digital solutions for the healthcare sector, digital health, networked health
📊 Role Analysis
- Career Level: Mid-level marketing role with opportunities for growth and development
- Reporting Structure: This role reports directly to the Head of Marketing or a similar position
- Work Arrangement: On-site, with the possibility of occasional remote work
- Growth Opportunities:
- Career progression within the marketing department
- Opportunities to work on diverse projects and campaigns
- Exposure to various aspects of the healthcare industry
ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in the digital health sector and contribute to the growth of an innovative company.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space in Munich
- Office Location: Balanstraße 71a, München, Bayern 81541, DE
- Geographic Context: Munich is a vibrant city with a strong economy and a thriving tech industry. The office is located in the Maxvorstadt district, close to public transportation and numerous amenities.
- Work Schedule: Full-time, with flexible hours and the possibility of remote work
ASSUMPTION: The office environment is designed to foster collaboration and creativity, with a strong emphasis on employee well-being and work-life balance.
💼 Interview & Application Insights
- Typical Process: Online application, phone or video screening, on-site interview, and final decision
- Key Assessment Areas: Marketing and communication skills, analytical thinking, creativity, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research the company and the healthcare industry to demonstrate your enthusiasm and understanding
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Word)
- Social media platforms (LinkedIn, Facebook, Twitter, Instagram)
- SEO tools (Google Analytics, SEMrush, Ahrefs)
- Project management tools (Asana, Trello, Jira)
- CRM software (Salesforce, HubSpot, Zoho CRM)
ASSUMPTION: Familiarity with these tools and technologies is not required but would be beneficial for success in this role.
👔 Cultural Fit Considerations
- Company Values: Patient-centricity, interdisciplinary collaboration, security, and technological advancement
- Work Style: Collaborative, agile, and innovative
- Self-Assessment Questions:
- How do you approach patient-centric marketing strategies?
- How do you collaborate effectively with interdisciplinary teams?
- How do you stay up-to-date with the latest marketing trends and technologies?
ASSUMPTION: Candidates who share ONCARE GmbH's commitment to patient-centricity and interdisciplinary collaboration will thrive in this role.
⚠️ Potential Challenges
- Balancing creative and analytical tasks
- Keeping up with the fast-paced and ever-evolving healthcare industry
- Managing multiple projects and stakeholders simultaneously
- Working in a dynamic and sometimes unpredictable startup environment
ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a willingness to learn and grow in a fast-paced environment.
📈 Similar Roles Comparison
- Comparison Point 1: This role differs from traditional marketing roles in its focus on the digital health sector and the need to balance creative and analytical tasks.
- Comparison Point 2: The healthcare industry is highly regulated and complex, requiring a strong understanding of industry-specific regulations and best practices.
- Comparison Point 3: This role offers opportunities for career growth and development within the marketing department and the broader healthcare industry.
ASSUMPTION: Candidates with experience in marketing roles in other industries should be prepared to adapt to the unique challenges and opportunities presented by the digital health sector.
📝 Sample Projects
- Developing and executing a social media campaign to raise awareness about a new healthcare product or service
- Creating targeted content for a website or blog to improve search engine rankings and drive organic traffic
- Planning and executing an event or webinar to showcase a company's products or services and engage with potential customers
- Analyzing market and competitor data to identify trends and opportunities and inform marketing strategy
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department in the next 6-12 months?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to interdisciplinary collaboration and knowledge sharing?
- How does the company measure the success of its marketing campaigns and initiatives?
- What is the company's long-term vision for the digital health sector, and how does this role contribute to that vision?
ASSUMPTION: These questions are intended to help candidates better understand the company's culture, values, and priorities, as well as the specific requirements and expectations of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://www.myoncare.com/careers)
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research the company and the healthcare industry to demonstrate your enthusiasm and understanding
- Follow up with the hiring manager after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.