Marketing Communication Manager (w/m/d)

📌 Core Information

🔹 Job Title: Marketing Communication Manager (w/m/d)

🔹 Company: ONCARE GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective marketing and communication strategies
• Creating targeted content for various platforms and managing social media channels
• Planning and executing creative campaigns and optimizing them based on measurable results
• Organizing events, trade shows, and webinars to showcase the brand
• Building and maintaining relationships with media representatives and ensuring strong press presence

ASSUMPTION: This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to work well within a team. Previous experience in a similar role is preferred.

📋 Key Responsibilities

✅ Developing and implementing marketing and communication strategies to convey the brand message clearly

✅ Creating zielgruppengerechten content for website, social media, newsletters, and press releases

✅ Planning and executing creative campaigns, both online and offline, and optimizing them based on measurable results

✅ Managing social media channels, increasing reach, and interacting with followers in real-time

✅ Organizing events, trade shows, and webinars to showcase the brand and ensure a strong presence

✅ Building and maintaining relationships with media representatives and ensuring a strong press presence

✅ Analyzing market and competitor data to continuously improve communication strategies

✅ Collaborating with internal teams and external partners to ensure a consistent brand image

ASSUMPTION: The role may require occasional overtime, especially when planning and executing events or campaigns.

🎯 Required Qualifications

Education: A completed degree in marketing, communication, media, or a related field

Experience: At least two years of experience in marketing, preferably in the B2B sector

Required Skills:

• Excellent communication and teamwork skills
• Strong technical understanding and analytical mindset
• Fluency in German and English
• Proficient in MS Office applications, particularly PowerPoint and Word
• Solid knowledge of social media, content marketing, and SEO

Preferred Skills:

• Experience in the healthcare industry
• Creativity and a keen eye for design and trends

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of digital marketing and be comfortable using relevant tools and software.

💰 Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (based on experience level and industry standards for marketing managers in Munich)

Benefits:

• Career opportunities and tailored career pathways
• Personal development space and custom onboarding
• Diverse team events and employee discount programs
• Culinary adventures nearby and networking opportunities with sister companies

Working Hours: Full-time, with occasional overtime as needed

ASSUMPTION: The salary range is estimated based on industry standards for marketing managers in Munich, considering the required experience level and the company's size. The actual salary may vary depending on individual performance and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: ONCARE GmbH operates in the IT Services and IT Consulting industry, focusing on digital health solutions and creating a patient-centric healthcare ecosystem.

Company Size: ONCARE GmbH has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.

Founded: ONCARE GmbH was founded in 2015, making it a relatively young company with a strong focus on innovation and digital transformation.

Company Description:

• ONCARE GmbH is the parent company of myoncare, a digital health platform connecting patients with healthcare providers, MedTech & Pharma, pharmacies, laboratories, insurance companies, and employers
• The company aims to create an open network that benefits all stakeholders by providing a patient-centric, interdisciplinary, deeply integratable, secure, and technologically advanced healthcare ecosystem
• ONCARE GmbH brings together experts with diverse knowledge backgrounds, all passionate about the digitization of healthcare

Company Specialties:

• Digital solutions for the healthcare industry
• Digital health and networked health

Company Website: myoncare.com

ASSUMPTION: ONCARE GmbH is a growing company with a strong focus on innovation and digital transformation, offering applicants the opportunity to work in a dynamic and forward-thinking environment.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals with 2-5 years of experience in marketing, seeking to advance their careers in a growing company.

Reporting Structure: The Marketing Communication Manager will report directly to the Head of Marketing or a similar position and work closely with various internal teams and external partners.

Work Arrangement: This is an on-site position, with occasional remote work possible for specific tasks or projects.

Growth Opportunities:

• Progression to a senior marketing role or management position within the company
• Expanding expertise in digital health and related technologies
• Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of marketing

ASSUMPTION: The company's growth and expansion plans may present additional opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: ONCARE GmbH's office is located in Munich, offering a modern and collaborative work environment.

Office Location(s): Balanstraße 71a, Munich, Bavaria 81541, DE

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany, offering a high quality of life, vibrant culture, and numerous job opportunities
• The city is home to a thriving tech industry and numerous startups, providing ample networking opportunities
• Munich has a well-developed public transportation system, making it easy to commute to work

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with occasional overtime as needed for events or campaigns.

ASSUMPTION: The office environment is expected to be dynamic, collaborative, and focused on innovation, with a strong emphasis on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the CEO or another senior executive

Key Assessment Areas:

• Marketing and communication skills
• Technical understanding and analytical mindset
• Creativity and problem-solving abilities
• Teamwork and collaboration skills
• Language skills (German and English)

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and communication skills, as well as any relevant experience in the healthcare industry
• Prepare examples of successful marketing campaigns or projects you've worked on, demonstrating your ability to develop and implement effective strategies
• Be ready to discuss your understanding of the digital health industry and ONCARE GmbH's mission and values

ATS Keywords: Marketing, communication, content creation, social media management, event organization, market analysis, team collaboration, creativity, SEO, technical understanding, analytical skills, interdisciplinary work, German language, English language

ASSUMPTION: The application process may take several weeks, depending on the company's hiring timeline and the number of applicants. Regular follow-ups are recommended to ensure the application remains active.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required may vary depending on the company's internal systems and the candidate's role within the marketing team.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric approach
• Interdisciplinary collaboration
• Innovation and continuous improvement

Work Style:

• Dynamic and fast-paced environment
• Strong emphasis on teamwork and open communication
• Focus on results and measurable outcomes

Self-Assessment Questions:

• Do you share ONCARE GmbH's commitment to a patient-centric approach and interdisciplinary collaboration?
• Are you comfortable working in a dynamic and fast-paced environment, with a strong focus on results and measurable outcomes?
• Do you possess strong communication skills and the ability to work well within a team?

ASSUMPTION: ONCARE GmbH values candidates who are passionate about the digitization of healthcare, have a strong work ethic, and are committed to continuous learning and improvement.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may require occasional overtime and tight deadlines
• The role may involve managing multiple projects and campaigns simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively
• Candidates may face competition from other marketing professionals seeking similar roles in the growing digital health industry
• The role may require occasional travel for events, trade shows, or meetings with external partners

ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and maintain a strong focus on results and measurable outcomes, even under tight deadlines.

📈 Similar Roles Comparison

• Compared to similar marketing roles in other industries, this position offers the unique opportunity to work in the growing digital health sector, with a focus on patient-centric care and interdisciplinary collaboration
• While the core responsibilities may be similar to other marketing roles, the specific context and challenges of the digital health industry require a strong understanding of the sector and its unique dynamics
• Career progression in this role may involve expanding expertise in digital health and related technologies, providing opportunities for growth and advancement within the company

ASSUMPTION: Candidates with relevant experience in the digital health industry or a strong interest in the sector may find this role particularly appealing and well-suited to their career goals.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and engagement among healthcare providers and patients
• Creating targeted content for a website redesign, focusing on improving user experience and SEO performance
• Planning and executing a virtual event or webinar, featuring industry experts and thought leaders in digital health

ASSUMPTION: Successful candidates will be able to demonstrate their ability to develop and implement effective marketing strategies, tailored to the unique context and challenges of the digital health industry.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the myoncare platform and the role of marketing in achieving that vision?
• How does the marketing team collaborate with other departments, such as product development and sales, to ensure a consistent brand message and effective communication?
• What opportunities exist for professional development and career advancement within the marketing team and the company as a whole?
• How does the company support work-life balance, particularly for employees working in a fast-paced and dynamic environment?
• Can you provide examples of successful marketing campaigns or initiatives that the company has implemented in the past, and what lessons were learned from those experiences?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and the company, as well as their ability to think critically and strategically about marketing and communication challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Join.com link provided
• Tailor your resume and cover letter to highlight your marketing and communication skills, as well as any relevant experience in the healthcare industry
• Prepare examples of successful marketing campaigns or projects you've worked on, demonstrating your ability to develop and implement effective strategies
• Be ready to discuss your understanding of the digital health industry and ONCARE GmbH's mission and values during the interview process
• Follow up with the hiring manager or HR representative one week after submitting your application to ensure it has been received and to inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.