Marketing Communication Manager (w/m/d)

📌 Core Information

🔹 Job Title: Marketing Communication Manager (w/m/d)

🔹 Company: ONCARE GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective marketing and communication strategies
• Creating targeted content for various platforms and managing social media channels
• Planning and executing creative campaigns, both online and offline
• Organizing events, trade shows, and webinars to showcase the brand
• Building relationships with media representatives to ensure strong press presence
• Analyzing market and competitor data to continuously improve communication strategies
• Collaborating with internal teams and external partners to maintain a consistent brand image

ASSUMPTION: This role requires a strong background in marketing and communication, with a focus on B2B. The ideal candidate will have experience in social media management, content creation, and event organization. Familiarity with the healthcare industry is a plus but not required.

📋 Key Responsibilities

✅ Developing and implementing marketing and communication strategies to convey the brand message

✅ Creating targeted content for website, social media, newsletters, press releases, and other channels

✅ Planning and executing creative campaigns, both online and offline, and optimizing them based on measurable results

✅ Managing social media channels to increase reach and engagement, and reacting to trends in real-time

✅ Organizing events, trade shows, and webinars to showcase the brand and maintain a strong presence in the market

✅ Building and maintaining relationships with media representatives to ensure strong press presence

✅ Analyzing market and competitor data to continuously improve communication strategies

✅ Collaborating with internal teams and external partners to maintain a consistent brand image

ASSUMPTION: This role requires strong communication, analytical, and creative skills. The ideal candidate will be able to work independently and in a team, and have a strong understanding of the marketing and communication landscape.

🎯 Required Qualifications

Education: A completed degree in Marketing, Communication, or a related field

Experience: At least two years of experience in marketing, preferably in the B2B sector

Required Skills:

• Excellent communication and teamwork skills
• Strong analytical and conceptual skills
• Technical understanding and proficiency in MS Office applications, particularly PowerPoint and Word
• Fluency in German and English, both written and spoken
• Proven experience in social media management, content marketing, and SEO
• Experience in the healthcare industry is a plus

Preferred Skills:

• Experience in event organization
• Familiarity with the German healthcare market
• Strong project management skills

ASSUMPTION: The ideal candidate will have a strong background in marketing and communication, with a focus on B2B. Experience in the healthcare industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for a Marketing Communication Manager in Munich)

Benefits:

• Career opportunities and tailored onboarding
• Team events and employee discount program
• Culinary adventures and networking opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for a Marketing Communication Manager in Munich, with a focus on experience level and company size.

📌 Applicant Insights

🔍 Company Context

Industry: ONCARE GmbH operates in the IT Services and IT Consulting industry, with a focus on digital health solutions

Company Size: ONCARE GmbH has 51-200 employees, which means a mid-sized company structure with opportunities for growth and collaboration

Founded: ONCARE GmbH was founded in 2015, with a history of innovation and growth in the digital health space

Company Description:

• ONCARE GmbH is the company behind the digital health platform myoncare, which aims to create the healthcare ecosystem of tomorrow
• The company connects patients with healthcare providers, MedTech & Pharma, pharmacies, laboratories, insurance companies, and employers, creating an open network that could create benefits for all
• ONCARE GmbH brings together experts with diverse knowledge backgrounds, each of whom is absolutely passionate about the digitization of healthcare

Company Specialties:

• Digital solutions for the healthcare industry
• Digital health and networked health

Company Website: myoncare.com

ASSUMPTION: ONCARE GmbH is a mid-sized company with a focus on digital health solutions. The company has a strong commitment to innovation and growth, with a history of success in the digital health space.

📊 Role Analysis

Career Level: This role is at the mid-career level, with opportunities for growth and advancement within the company

Reporting Structure: The Marketing Communication Manager will report directly to the Head of Marketing and work closely with other members of the marketing team, as well as external partners

Work Arrangement: This role is on-site, with the opportunity to work from the company's headquarters in Munich

Growth Opportunities:

• Career advancement within the marketing department or other areas of the company
• Opportunities to work on high-impact projects and initiatives
• Potential to take on a leadership role within the marketing team

ASSUMPTION: This role offers opportunities for growth and advancement within the company, with a focus on career development and professional success.

🌍 Location & Work Environment

Office Type: ONCARE GmbH's headquarters is a modern, collaborative workspace located in Munich

Office Location(s): Balanstraße 71a, München, Bayern 81541, DE

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany, with a vibrant cultural scene and a strong economy
• The city is home to a thriving tech industry, with a focus on digital health and other innovative sectors
• Munich offers a high quality of life, with excellent public transportation, parks, and recreational opportunities

Work Schedule: The work schedule for this role is full-time, with the opportunity for flexible hours and remote work arrangements

ASSUMPTION: ONCARE GmbH's headquarters in Munich offers a modern, collaborative work environment with opportunities for growth and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and other team members
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Communication and presentation skills
• Marketing and communication expertise
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and communication experience
• Prepare examples of your past work that demonstrate your skills and accomplishments
• Research the company and the role to show your enthusiasm and understanding of the opportunity

ATS Keywords: Marketing, Communication, Content Creation, Social Media Management, Event Organization, Market Analysis, Team Collaboration, Technical Understanding, Analytical Skills, Creativity, SEO Knowledge, B2B Marketing, German, English

ASSUMPTION: The application process for this role is typical for a mid-sized company in the digital health industry, with a focus on assessing communication and marketing skills and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (PowerPoint, Word)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., Google Analytics, SEMrush)
• Event management software (e.g., Eventbrite, Cvent)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing and communication industry, with a focus on digital platforms and software.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric approach
• Interdisciplinary collaboration
• Deep integration and security
• Technological advancement

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have experience working in a collaborative, interdisciplinary environment?
• Are you comfortable using data and analytics to inform your decision-making?
• Do you have a proven track record of success in marketing and communication roles?
• Are you comfortable working in a fast-paced, dynamic environment?

ASSUMPTION: ONCARE GmbH values a patient-centric approach, interdisciplinary collaboration, and technological advancement. The ideal candidate will be comfortable working in a collaborative, data-driven environment and have a proven track record of success in marketing and communication roles.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines
• Managing multiple projects and priorities simultaneously
• Adapting to changes in the market and the company's strategy
• Building and maintaining relationships with external partners and stakeholders

ASSUMPTION: This role presents challenges related to working in a fast-paced environment, managing multiple priorities, and adapting to change. The ideal candidate will be comfortable working in a dynamic, collaborative environment and have strong project management skills.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Communications Manager in other industries, with a focus on B2B marketing and communication
• However, this role is unique in its focus on the digital health industry and the company's patient-centric approach
• Career progression in this role could lead to a leadership position within the marketing department or other areas of the company

ASSUMPTION: This role is similar to other marketing and communication roles in the B2B space, but unique in its focus on the digital health industry and the company's patient-centric approach. Career progression in this role could lead to a leadership position within the marketing department or other areas of the company.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and engagement
• Creating targeted content for a website redesign to improve user experience and SEO
• Planning and executing a trade show or event to showcase the company's products and services

ASSUMPTION: These sample projects are representative of the types of tasks and initiatives that the Marketing Communication Manager might be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing and communication strategy for the next year?
• How does the marketing team collaborate with other departments within the company?
• What are the biggest challenges facing the marketing team in the next six months?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: These questions are designed to help the candidate understand the company's marketing and communication strategy, culture, and approach to employee development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Join.com link
• Tailor your resume and cover letter to highlight your relevant marketing and communication experience
• Prepare examples of your past work that demonstrate your skills and accomplishments
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.