ONCARE GmbH logo

Marketing Communication Manager (w/m/d)

ONCARE GmbH
Full-time
On-site
Munich, Bavaria, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Communication Manager (w/m/d)

πŸ”Ή Company: ONCARE GmbH

πŸ”Ή Location: Munich, Bavaria, Germany

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 5, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing effective marketing and communication strategies
  • Creating targeted content for various platforms and managing social media channels
  • Planning and executing creative campaigns, both online and offline
  • Organizing events, trade shows, and webinars to showcase the brand
  • Building relationships with media representatives to ensure strong press presence
  • Analyzing market and competitor data to continuously improve communication strategies
  • Collaborating with internal teams and external partners to maintain a consistent brand image

ASSUMPTION: This role requires a strong background in marketing and communication, with a focus on B2B. The ideal candidate will have experience in social media management, content creation, and event organization. Familiarity with the healthcare industry is a plus but not required.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing marketing and communication strategies to convey the brand message

βœ… Creating targeted content for website, social media, newsletters, press releases, and other channels

βœ… Planning and executing creative campaigns, both online and offline, and optimizing them based on measurable results

βœ… Managing social media channels to increase reach and engagement, and reacting to trends in real-time

βœ… Organizing events, trade shows, and webinars to showcase the brand and maintain a strong presence in the market

βœ… Building and maintaining relationships with media representatives to ensure strong press presence

βœ… Analyzing market and competitor data to continuously improve communication strategies

βœ… Collaborating with internal teams and external partners to maintain a consistent brand image

ASSUMPTION: This role requires strong communication, analytical, and creative skills. The ideal candidate will be able to work independently and in a team, and have a strong understanding of the marketing and communication landscape.

🎯 Required Qualifications

Education: A completed degree in Marketing, Communication, or a related field

Experience: At least two years of experience in marketing, preferably in the B2B sector

Required Skills:

  • Excellent communication and teamwork skills
  • Strong analytical and conceptual skills
  • Technical understanding and proficiency in MS Office applications, particularly PowerPoint and Word
  • Fluency in German and English, both written and spoken
  • Proven experience in social media management, content marketing, and SEO
  • Experience in the healthcare industry is a plus

Preferred Skills:

  • Experience in event organization
  • Familiarity with the German healthcare market
  • Strong project management skills

ASSUMPTION: The ideal candidate will have a strong background in marketing and communication, with a focus on B2B. Experience in the healthcare industry is a plus but not required.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for a Marketing Communication Manager in Munich)

Benefits:

  • Career opportunities and tailored onboarding
  • Team events and employee discount program
  • Culinary adventures and networking opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for a Marketing Communication Manager in Munich, with a focus on experience level and company size.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: ONCARE GmbH operates in the IT Services and IT Consulting industry, with a focus on digital health solutions

Company Size: ONCARE GmbH has 51-200 employees, which means a mid-sized company structure with opportunities for growth and collaboration

Founded: ONCARE GmbH was founded in 2015, with a history of innovation and growth in the digital health space

Company Description:

  • ONCARE GmbH is the company behind the digital health platform myoncare, which aims to create the healthcare ecosystem of tomorrow
  • The company connects patients with healthcare providers, MedTech & Pharma, pharmacies, laboratories, insurance companies, and employers, creating an open network that could create benefits for all
  • ONCARE GmbH brings together experts with diverse knowledge backgrounds, each of whom is absolutely passionate about the digitization of healthcare

Company Specialties:

  • Digital solutions for the healthcare industry
  • Digital health and networked health

Company Website: myoncare.com

ASSUMPTION: ONCARE GmbH is a mid-sized company with a focus on digital health solutions. The company has a strong commitment to innovation and growth, with a history of success in the digital health space.

πŸ“Š Role Analysis

Career Level: This role is at the mid-career level, with opportunities for growth and advancement within the company

Reporting Structure: The Marketing Communication Manager will report directly to the Head of Marketing and work closely with other members of the marketing team, as well as external partners

Work Arrangement: This role is on-site, with the opportunity to work from the company's headquarters in Munich

Growth Opportunities:

  • Career advancement within the marketing department or other areas of the company
  • Opportunities to work on high-impact projects and initiatives
  • Potential to take on a leadership role within the marketing team

ASSUMPTION: This role offers opportunities for growth and advancement within the company, with a focus on career development and professional success.

🌍 Location & Work Environment

Office Type: ONCARE GmbH's headquarters is a modern, collaborative workspace located in Munich

Office Location(s): Balanstraße 71a, München, Bayern 81541, DE

Geographic Context:

  • Munich is the capital of Bavaria and the third-largest city in Germany, with a vibrant cultural scene and a strong economy
  • The city is home to a thriving tech industry, with a focus on digital health and other innovative sectors
  • Munich offers a high quality of life, with excellent public transportation, parks, and recreational opportunities

Work Schedule: The work schedule for this role is full-time, with the opportunity for flexible hours and remote work arrangements

ASSUMPTION: ONCARE GmbH's headquarters in Munich offers a modern, collaborative work environment with opportunities for growth and professional development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site interview with the hiring manager and other team members
  • Final interview with the CEO or another senior leader

Key Assessment Areas:

  • Communication and presentation skills
  • Marketing and communication expertise
  • Cultural fit and alignment with company values
  • Problem-solving and analytical skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing and communication experience
  • Prepare examples of your past work that demonstrate your skills and accomplishments
  • Research the company and the role to show your enthusiasm and understanding of the opportunity

ATS Keywords: Marketing, Communication, Content Creation, Social Media Management, Event Organization, Market Analysis, Team Collaboration, Technical Understanding, Analytical Skills, Creativity, SEO Knowledge, B2B Marketing, German, English

ASSUMPTION: The application process for this role is typical for a mid-sized company in the digital health industry, with a focus on assessing communication and marketing skills and cultural fit.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (PowerPoint, Word)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • SEO tools (e.g., Google Analytics, SEMrush)
  • Event management software (e.g., Eventbrite, Cvent)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing and communication industry, with a focus on digital platforms and software.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centric approach
  • Interdisciplinary collaboration
  • Deep integration and security
  • Technological advancement

Work Style:

  • Collaborative and team-oriented
  • Innovative and forward-thinking
  • Data-driven and analytical
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you have experience working in a collaborative, interdisciplinary environment?
  • Are you comfortable using data and analytics to inform your decision-making?
  • Do you have a proven track record of success in marketing and communication roles?
  • Are you comfortable working in a fast-paced, dynamic environment?

ASSUMPTION: ONCARE GmbH values a patient-centric approach, interdisciplinary collaboration, and technological advancement. The ideal candidate will be comfortable working in a collaborative, data-driven environment and have a proven track record of success in marketing and communication roles.

⚠️ Potential Challenges

  • Working in a fast-paced, dynamic environment with tight deadlines
  • Managing multiple projects and priorities simultaneously
  • Adapting to changes in the market and the company's strategy
  • Building and maintaining relationships with external partners and stakeholders

ASSUMPTION: This role presents challenges related to working in a fast-paced environment, managing multiple priorities, and adapting to change. The ideal candidate will be comfortable working in a dynamic, collaborative environment and have strong project management skills.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Manager or Marketing Communications Manager in other industries, with a focus on B2B marketing and communication
  • However, this role is unique in its focus on the digital health industry and the company's patient-centric approach
  • Career progression in this role could lead to a leadership position within the marketing department or other areas of the company

ASSUMPTION: This role is similar to other marketing and communication roles in the B2B space, but unique in its focus on the digital health industry and the company's patient-centric approach. Career progression in this role could lead to a leadership position within the marketing department or other areas of the company.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to increase brand awareness and engagement
  • Creating targeted content for a website redesign to improve user experience and SEO
  • Planning and executing a trade show or event to showcase the company's products and services

ASSUMPTION: These sample projects are representative of the types of tasks and initiatives that the Marketing Communication Manager might be responsible for in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the company's marketing and communication strategy for the next year?
  • How does the marketing team collaborate with other departments within the company?
  • What are the biggest challenges facing the marketing team in the next six months?
  • How does the company support the professional development and growth of its employees?
  • What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: These questions are designed to help the candidate understand the company's marketing and communication strategy, culture, and approach to employee development and work-life balance.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Join.com link
  • Tailor your resume and cover letter to highlight your relevant marketing and communication experience
  • Prepare examples of your past work that demonstrate your skills and accomplishments
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.