📌 Core Information
🔹 Job Title: Marketing Communication - Senior Specialist
🔹 Company: aCommerce
🔹 Location: Bangkok, Thailand
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing communication plans tailored to clients' e-commerce goals and target audiences.
- Staying abreast of e-commerce industry trends, technological advancements, and competitor strategies.
- Collaborating closely with cross-functional teams to ensure consistent messaging and branding across various e-commerce channels.
- Conceptualizing, scripting, and coordinating to produce short videos that showcase clients' products and services.
- Planning and coordinating live streaming campaigns on e-commerce platforms and social platforms to engage with clients' target audiences in real-time.
- Developing and managing influencer and affiliate marketing programs tailored to drive awareness, traffic, and sales for e-commerce clients.
ASSUMPTION: This role requires a strategic mindset with a strong focus on e-commerce trends and client-specific communication strategies.
📋 Key Responsibilities
✅ Develop and implement communication plans tailored to clients' e-commerce goals and target audiences.
✅ Stay abreast of e-commerce industry trends, technological advancements, and competitor strategies.
✅ Collaborate closely with cross-functional teams to ensure consistent messaging and branding across various e-commerce channels.
✅ Conceptualize, script, and coordinate to produce short videos that showcase clients' products and services.
✅ Plan and coordinate live streaming campaigns on e-commerce platforms and social platforms to engage with clients' target audiences in real-time.
✅ Monitor live streams and media plan (if any) to optimize product visibility and conversion rates.
✅ Analyze live streaming performance data and adjust strategies for maximum ROI.
✅ Develop and manage influencer and affiliate marketing programs tailored to drive awareness, traffic, and sales for e-commerce clients.
✅ Identify and establish relationships with influential figures in e-commerce platforms and social platforms.
✅ Coordinate with influencer and affiliate partners to promote clients' campaigns effectively.
✅ Track and report weekly or monthly on all activities, including the impact of influencer collaborations on e-commerce sales and brand recognition, making data-driven adjustments to optimize program effectiveness.
ASSUMPTION: This role involves a mix of strategic planning, creative content production, and data-driven analysis to maximize clients' e-commerce success.
🎯 Required Qualifications
Education: Bachelor's degree in communications, marketing, public relations, or a related field
Experience: 2-3 years of experience in a direct field related to communication planning and strategy for e-commerce brands or companies.
Required Skills:
- Deep understanding of e-commerce platforms and their trends, with a preference for Tiktok.
- Strong analytical mindset with the ability to leverage data for decision-making.
- Strong understanding of marketing communication theory and principles.
- Ability to think strategically and creatively.
- Excellent written and verbal communication skills.
- A self-starting attitude – the ability to work independently and take initiatives.
- Ability to manage multiple projects simultaneously.
- Good command of MS Office, MS-EXCEL, MS-POWERPOINT, MS-WORD.
Preferred Skills:
- Experience with e-commerce platforms and social media platforms.
- Fluency in additional languages.
ASSUMPTION: Candidates with a strong background in e-commerce communication strategies and a proven track record of driving results will be most successful in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is THB 50,000 - 80,000 per month, based on industry standards for a senior specialist position in Bangkok with 2-5 years of experience.
Benefits:
- Health insurance and dental coverage.
- Retirement plan contributions.
- Performance-based bonuses.
- Opportunities for professional development and training.
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional overtime as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: aCommerce operates in the technology, information, and internet industry, focusing on e-commerce enablement and software solutions.
Company Size: aCommerce is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.
Founded: aCommerce was founded in 2013 and has since grown to become the largest end-to-end omnichannel enabler and software provider in Southeast Asia.
Company Description:
- aCommerce revolutionized the e-commerce enablement industry by introducing its cutting-edge platform and technology stack, EcommerceIQ.
- The company drives brands to achieve their e-commerce goals with high-performance digital marketing, online store development & management, data & analytics, customer care, fulfillment, and delivery services.
- The aTeam, aCommerce's 700+ staff across the region, is dedicated to providing seamless integration between offline and online, with 5 fulfillment centers driving global leading clients to e-commerce success.
Company Specialties:
- Ecommerce
- Brand Commerce
- Shop-in-Shop E-Marketplace
- E-Store Development
- Logistics & Order Fulfillment
- Customer Support Call Center
- Performance Marketing
Company Website: https://www.acommerce.asia
ASSUMPTION: aCommerce's focus on e-commerce enablement and software solutions makes it an attractive option for professionals seeking to grow their careers in the tech industry.
📊 Role Analysis
Career Level: This role is a senior specialist position, indicating that the candidate should have 2-5 years of relevant experience and a strong understanding of e-commerce communication strategies.
Reporting Structure: The senior specialist will report directly to the marketing manager and collaborate with cross-functional teams, including creative, content, and data analytics teams.
Work Arrangement: This is an on-site position with standard office hours, Monday through Friday, with flexibility for occasional overtime as needed.
Growth Opportunities:
- As a senior specialist, the candidate will have opportunities to mentor junior team members and contribute to the development of aCommerce's marketing strategies.
- With aCommerce's focus on growth and expansion, there may be opportunities for the candidate to take on additional responsibilities or move into a management role as the company continues to grow.
- The candidate will have access to professional development and training opportunities to enhance their skills and advance their career.
ASSUMPTION: This role offers a unique opportunity for a candidate to grow both personally and professionally within a dynamic and growing company.
🌍 Location & Work Environment
Office Type: aCommerce's headquarters is located in a modern office building in the heart of Bangkok, providing a collaborative and innovative work environment.
Office Location(s): 33rd Floor, 689 Bhiraj Tower, EmQuartier, Sukhumvit Road, Bangkok, Bangkok 10110, TH
Geographic Context:
- Bangkok is a vibrant and bustling city with a rich cultural heritage and a thriving tech industry.
- The EmQuartier office location provides easy access to public transportation, shopping, dining, and entertainment options.
- Bangkok offers a tropical monsoon climate with three distinct seasons: hot, rainy, and cool.
Work Schedule: The work schedule for this role is Monday through Friday, 9:00 AM - 6:00 PM, with flexibility for occasional overtime as needed.
ASSUMPTION: The office environment at aCommerce is designed to foster collaboration and innovation, with a focus on supporting the growth and success of its employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the aCommerce careers website.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with the marketing manager and other team members to discuss the candidate's experience, skills, and fit for the role.
- Final interview with the head of marketing or another senior leader to discuss the candidate's long-term career goals and fit within the organization.
Key Assessment Areas:
- Communication skills and ability to develop and implement effective communication strategies.
- Understanding of e-commerce trends and platforms, with a focus on Tiktok.
- Analytical skills and ability to leverage data for decision-making.
- Cultural fit and alignment with aCommerce's values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of e-commerce trends and communication strategies in your application materials.
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company.
ATS Keywords: E-commerce, communication strategy, video production, live streaming marketing, influencer management, affiliate management, data analysis, marketing communication, strategic thinking, creative thinking, self-starter, project management, MS Office, MS Excel, MS PowerPoint, MS Word
ASSUMPTION: The application process at aCommerce is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- E-commerce platforms (Tiktok, Shopify, etc.)
- Social media management tools (Hootsuite, Buffer, etc.)
- Data analysis tools (Google Analytics, Tableau, etc.)
- Video production and editing software (Adobe Premiere Pro, Final Cut Pro, etc.)
ASSUMPTION: The tools and technologies required for this role are standard for the e-commerce and marketing industries, with a focus on data analysis and video production.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Agile
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you have a proven track record of developing and implementing effective communication strategies for e-commerce brands or companies?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on data-driven decision-making?
- Do you thrive in a collaborative and team-oriented work environment, with a focus on continuous learning and improvement?
ASSUMPTION: aCommerce values candidates who are customer-centric, innovative, collaborative, data-driven, and agile, with a focus on continuous learning and improvement.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may require candidates to adapt quickly to changes and prioritize their workload effectively.
- The role involves managing multiple projects simultaneously, which may require strong organizational skills and time management.
- The candidate may need to work occasional overtime to meet project deadlines or manage live streaming campaigns.
- The candidate may need to travel domestically or internationally to attend industry events or meet with clients.
ASSUMPTION: While this role offers many opportunities for growth and success, it also presents challenges that require candidates to be adaptable, organized, and committed to meeting the needs of their clients and the company.
📈 Similar Roles Comparison
- This role is similar to a marketing communications manager or marketing specialist role, with a focus on e-commerce communication strategies and video production.
- However, this role is unique in its focus on live streaming marketing and influencer management, with a strong emphasis on data analysis and optimization.
- Career progression in this role may lead to a marketing manager or marketing director position, with opportunities to specialize in e-commerce communication strategies or expand into other areas of marketing.
ASSUMPTION: While this role shares similarities with other marketing roles, its unique focus on e-commerce communication strategies, live streaming marketing, and influencer management sets it apart from other positions in the industry.
📝 Sample Projects
- Developing and implementing a communication strategy for a new e-commerce launch, including video production, live streaming marketing, and influencer management.
- Analyzing the performance of live streaming campaigns and adjusting strategies to optimize product visibility and conversion rates.
- Managing an influencer marketing program for an existing e-commerce client, including identifying and establishing relationships with influential figures in the industry and coordinating promotional activities.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, with a focus on strategic planning, creative content production, and data-driven analysis.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to e-commerce communication strategies and how this role fits into that approach?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
- How does the company measure the success of its e-commerce communication strategies, and how will my performance be evaluated in this role?
- What are the biggest challenges facing the company in the next 1-2 years, and how can this role contribute to addressing those challenges?
ASSUMPTION: These key questions are designed to help candidates better understand the company's approach to e-commerce communication strategies, employee development, work-life balance, performance evaluation, and long-term growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://www.acommerce.asia/career?gh_jid=5900491
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on e-commerce communication strategies, video production, live streaming marketing, and influencer management.
- Prepare for your interview by researching the company and practicing your responses to common interview questions, with a focus on demonstrating your understanding of e-commerce trends and communication strategies.
- Follow up with the hiring manager one week after your interview to express your continued interest in the position and reiterate your qualifications and fit for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
