Marketing Communication - Senior Specialist

📌 Core Information

🔹 Job Title: Marketing Communication - Senior Specialist

🔹 Company: aCommerce

🔹 Location: Bangkok, Thailand

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing communication plans tailored to clients' e-commerce goals and target audiences
• Staying updated on e-commerce industry trends and competitor strategies
• Collaborating with cross-functional teams to ensure consistent messaging and branding across various e-commerce channels
• Conceptualizing, scripting, and coordinating short video production to showcase clients' products and services
• Planning and executing live streaming campaigns to engage with clients' target audiences in real-time
• Managing influencer and affiliate marketing programs to drive awareness, traffic, and sales for e-commerce clients
• Tracking and reporting on all activities to make data-driven adjustments and optimize program effectiveness

ASSUMPTION: This role requires a strong understanding of e-commerce platforms and marketing communication theory. Candidates should be comfortable working independently and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Develop and implement communication plans tailored to clients' e-commerce goals and target audiences

✅ Stay abreast of e-commerce industry trends, technological advancements, and competitor strategies

✅ Collaborate closely with cross-functional teams to ensure consistent messaging and branding across various e-commerce channels

✅ Conceptualize, script, and coordinate to produce short videos that showcase our clients' products and services

✅ Collaborate with the creative team to ensure the video content is aligned with the client's brand and product offerings

✅ Optimize videos for various e-commerce platforms, ensuring they drive engagement and conversions

✅ Plan and coordinate to execute live streaming campaigns on e-commerce platforms and social platforms to engage with our client's target audiences in real-time

✅ Monitor live streams and media plan (if any) to optimize product visibility and conversion rates

✅ Analyze live streaming performance data and adjust strategies for maximum ROI

✅ Develop and manage influencer and affiliate marketing programs tailored to drive awareness, traffic, and sales for our e-commerce clients

✅ Identify and establish relationships with influential figures in e-commerce platforms and social platforms

✅ Coordinate with influencer and affiliate partners to promote our clients' campaigns effectively

✅ Track and report weekly or monthly on all activities, in all metrics including the impact of influencer collaborations on e-commerce sales and brand recognition, making data-driven adjustments to optimize program effectiveness

ASSUMPTION: This role requires strong analytical skills and the ability to leverage data for decision-making. Candidates should have excellent written and verbal communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in communications, marketing, public relations, or a related field

Experience: 2-3 years of experience in a direct field related to communication planning and strategy for e-commerce brands or companies

Required Skills:

• Deep understanding of e-commerce platforms and their trends, with a preference for TikTok
• Strong analytical mindset with the ability to leverage data for decision-making
• Strong understanding of marketing communication theory and principles
• Ability to think strategically and creatively
• Excellent written and verbal communication skills
• A self-starting attitude – the ability to work independently and take initiatives
• Ability to manage multiple projects simultaneously
• Good command of MS Office, MS-EXCEL, MS-POWERPOINT, MS-WORD

Preferred Skills:

• Fluency in additional languages
• Experience with specific e-commerce platforms

ASSUMPTION: Candidates with experience in a direct field related to communication planning and strategy for e-commerce brands or companies are preferred. Familiarity with TikTok and other e-commerce platforms is a plus.

💰 Compensation & Benefits

Salary Range: The salary range for this role is THB 50,000 - 70,000 per month, depending on experience and qualifications. This is an estimate based on industry standards for marketing communication specialists in Bangkok.

Benefits:

• Health insurance
• Retirement fund
• Performance bonuses
• Opportunities for professional development and growth

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Overtime may be required as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: aCommerce is a leading end-to-end e-commerce enabler in Southeast Asia, driving brands to achieve their e-commerce goals with high-performance digital marketing, online store development & management, data & analytics, customer care, fulfillment, and delivery services.

Company Size: aCommerce has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: aCommerce was founded in 2013 and has since grown to become the largest end-to-end omnichannel enabler and software provider in Southeast Asia.

Company Description:

• aCommerce revolutionized the e-commerce enablement industry by introducing its cutting-edge platform and technology stack, EcommerceIQ
• The aTeam, aCommerce's 700+ staff across the region, is dedicated to providing seamless integration between offline and online, with 5 fulfillment centers driving global leading clients to e-commerce success

Company Specialties:

• Ecommerce
• Brand Commerce
• Shop-in-Shop E-Marketplace
• E-Store Development
• Logistics & Order Fulfillment
• Customer Support Call Center
• Performance Marketing

Company Website: https://www.acommerce.asia

ASSUMPTION: aCommerce's focus on e-commerce enablement and its extensive experience in the industry make it an attractive employer for marketing communication specialists.

📊 Role Analysis

Career Level: This role is a senior specialist position, requiring a high level of expertise and experience in marketing communication for e-commerce brands.

Reporting Structure: The senior specialist will report directly to the marketing manager and collaborate with cross-functional teams, including creative, content, and data analytics teams.

Work Arrangement: This is an on-site position, with opportunities for remote work or hybrid arrangements based on the company's policies and the candidate's needs.

Growth Opportunities:

• Progression to a marketing manager or team lead role within the marketing department
• Expansion into other areas of e-commerce enablement, such as digital marketing or customer care
• Opportunities for professional development and training to enhance skills and knowledge in e-commerce and marketing communication

ASSUMPTION: aCommerce's focus on growth and development provides ample opportunities for career advancement and professional growth within the company.

🌍 Location & Work Environment

Office Type: aCommerce's headquarters is located in Bangkok, with a modern and collaborative office environment that fosters creativity and innovation.

Office Location(s): 33rd Floor, 689 Bhiraj Tower, EmQuartier, Sukhumvit Road, Bangkok, Bangkok 10110, TH

Geographic Context:

• Bangkok is a vibrant and bustling city, offering a wide range of cultural, culinary, and entertainment experiences
• The EmQuartier office is conveniently located in the heart of Bangkok's shopping and business districts, with easy access to public transportation
• Bangkok's tropical climate and diverse culture make it an attractive destination for both local and international talent

Work Schedule: Standard office hours are Monday - Friday, 9:00 AM - 6:00 PM, with opportunities for flexible working arrangements based on the company's policies and the candidate's needs.

ASSUMPTION: aCommerce's office location in Bangkok's central business district provides easy access to public transportation and a wide range of amenities, making it an attractive work environment for marketing communication specialists.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing manager or other senior team members
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to develop effective communication plans
• Understanding of e-commerce platforms and trends
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with aCommerce's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of e-commerce platforms and trends in your application materials
• Showcase your analytical skills and ability to leverage data for decision-making in your portfolio or examples, if applicable
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: e-commerce, marketing communication, communication planning, live streaming, influencer management, data-driven decision-making, strategic thinking, creative thinking, MS Office, MS-EXCEL, MS-POWERPOINT, MS-WORD

ASSUMPTION: aCommerce's application process is designed to assess candidates' skills and cultural fit for the role and the company. Candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.

🛠️ Tools & Technologies

• MS Office (Word, Excel, PowerPoint)
• Ecommerce platforms (e.g., Shopify, Magento, WooCommerce)
• Social media platforms (e.g., Facebook, Instagram, TikTok)
• Live streaming platforms (e.g., Facebook Live, Instagram Live, YouTube Live)
• Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
• Data analytics tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: Candidates should have a strong command of MS Office and be familiar with e-commerce platforms, social media platforms, and data analytics tools relevant to the role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Passion for e-commerce and technology

Work Style:

• Fast-paced and dynamic environment
• Opportunities for collaboration and cross-functional teamwork
• Focus on data-driven decision-making and continuous learning
• Support for work-life balance and flexible working arrangements

Self-Assessment Questions:

• How do you align with aCommerce's customer-centric approach to e-commerce enablement?
• How do you stay updated on e-commerce industry trends and technological advancements?
• How do you balance strategic thinking with creative problem-solving in your approach to marketing communication?
• How do you prioritize and manage multiple projects simultaneously?

ASSUMPTION: aCommerce's cultural values emphasize customer-centricity, innovation, collaboration, and a passion for e-commerce and technology. Candidates should assess their fit with these values and be prepared to demonstrate their alignment with the company's mission and culture during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the fast-paced and ever-evolving e-commerce landscape
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to a dynamic work environment with changing priorities and goals

ASSUMPTION: These challenges are common in marketing communication roles within the e-commerce industry and can be overcome with strong project management skills, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Specialist role within an e-commerce agency or brand, with a focus on communication planning and strategy
• Unlike other marketing roles, this position requires a strong understanding of e-commerce platforms and trends, as well as the ability to develop and execute live streaming campaigns
• Career progression in this role could lead to a Marketing Manager or Team Lead position within the marketing department, or expansion into other areas of e-commerce enablement

ASSUMPTION: This role is well-suited for marketing communication specialists with experience in e-commerce brands or agencies, looking to advance their careers in a dynamic and fast-paced environment.

📝 Sample Projects

• Developing and implementing a communication plan for an e-commerce brand launch, including video production, live streaming, and influencer marketing components
• Analyzing and optimizing the performance of an existing live streaming campaign for an e-commerce client, using data-driven insights to improve engagement and conversion rates
• Managing an influencer marketing program for an e-commerce brand, including relationship-building, campaign planning, and performance tracking

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for aCommerce and its clients?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does aCommerce support the professional development and growth of its marketing communication specialists?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does aCommerce approach collaboration and communication between marketing and other departments, such as creative and data analytics?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and the company, as well as their ability to think strategically and plan for success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.