π Core Information
πΉ Job Title: Marketing & Communication Specialist
πΉ Company: SGS
πΉ Location: Milan, Lombardy, Italy
πΉ Job Type: Full-time
πΉ Category: Marketing & Communications
πΉ Date Posted: July 8, 2025
πΉ Experience Level: Mid-level (2-5 years)
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and implementing marketing and communication strategies for SGS Italy Group
- Managing multichannel marketing campaigns and social media editorial plans
- Creating and maintaining content for the SGS Italy Group website
- Coordinating events and tradeshows, and managing external partners
ASSUMPTION: This role requires a high degree of initiative and the ability to manage multiple priorities, as it involves various aspects of marketing and communication.
π Key Responsibilities
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Supporting the development and implementation of the SGS Italy Group Marketing plan
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Creating and executing multichannel Marketing and Communication campaigns
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Developing and implementing narrative and content strategies
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Maintaining the SGS Italy Group website and managing social media platforms
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Coordinating events and tradeshows, and managing external partners
ASSUMPTION: The role may require occasional overtime, especially around event deadlines or campaign launches.
π― Required Qualifications
Education: Bachelorβs degree in Marketing, Communication, or a related field
Experience: 3-5 years of experience in marketing, media agency, or consulting experience is a plus.
Required Skills:
- High expertise in marketing & digital tools (including ChatGPT)
- Excellent communication skills, with fluency in Italian (native level) and proficiency in English
- Expert-level knowledge on marketing strategy and operations
- High degree of initiative, exceptional project management, and organizational skills
- Ability to manage multiple priorities and communicate efficiently with all stakeholders
- Problem-solving mentality, with the ability to identify and resolve issues efficiently and effectively
Preferred Skills:
- Experience in the professional services industry
- Knowledge of the Italian market and local trends
ASSUMPTION: Candidates with relevant internship experience or projects may also be considered.
π° Compensation & Benefits
Salary Range: β¬35,000 - β¬45,000 per year (based on experience and market standards for mid-level marketing roles in Milan)
Benefits:
- Technical/Young Professional Position eligible for Referral Program
- Comprehensive benefits package (details not specified)
Working Hours: Full-time (40 hours/week), with occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
π Applicant Insights
π Company Context
Industry: Professional Services (specifically, Testing, Inspection, and Certification)
Company Size: 10,001+ employees (global), with a significant presence in Italy
Founded: 1878 (as a Swiss company, with a long history in the professional services sector)
Company Description:
- SGS is the worldβs leading Testing, Inspection, and Certification company
- Operates a network of over 2,700 laboratories and business facilities across 119 countries
- Employs a team of 99,250 dedicated professionals
Company Specialties:
- Inspection, verification, testing, and certification services
- Sustainability, audit, consultancy, outsourcing, and training services
- Industry-specific expertise in agriculture, food, life science, industrial manufacturing, transportation, minerals, consumer goods, retail, health, safety, and oil and gas
Company Website: www.sgs.com
ASSUMPTION: Working for SGS offers opportunities to gain international experience and collaborate with a diverse team of professionals.
π Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager of SGS Italy Group
Work Arrangement: On-site, with occasional remote work possible for specific tasks or projects
Growth Opportunities:
- Potential career progression within the Marketing department or related functions
- Opportunities to work on international projects and gain global experience
- Access to training and development programs to enhance skills and advance career growth
ASSUMPTION: This role offers a good balance between autonomy and collaboration, with opportunities for professional development and growth.
π Location & Work Environment
Office Type: Corporate office in Milan
Office Location(s): Via Caldera, 20153 Milan MI, Italy
Geographic Context:
- Milan is the second-largest city in Italy and the capital of the Lombardy region
- Known for its fashion, design, and finance industries
- Offers a vibrant cultural scene, with numerous museums, galleries, and historical sites
Work Schedule: Monday to Friday, with occasional weekend work for events or campaigns
ASSUMPTION: Milan offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager
- Final interview with senior management or relevant stakeholders
Key Assessment Areas:
- Marketing and communication skills
- Problem-solving abilities
- Cultural fit and alignment with SGS values
- Language skills (Italian and English)
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and communication skills and experiences
- Demonstrate your understanding of the Italian market and local trends
- Showcase your creativity and problem-solving abilities through relevant examples or projects
ATS Keywords: Marketing strategy, communication, content creation, social media management, event management, digital tools, problem-solving, collaboration, initiative, organizational skills, fluency in Italian, proficiency in English
ASSUMPTION: The application process may take several weeks, depending on the number of candidates and the hiring team's availability.
π οΈ Tools & Technologies
- Marketing and communication tools (e.g., CRM, marketing automation platforms)
- Social media management tools (e.g., Hootsuite, Buffer)
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the department's preferences and the project's requirements.
π Cultural Fit Considerations
Company Values:
- Reliability
- Integrity
- Trust
- Expertise
- Innovation
- Performance
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and able to manage multiple priorities in a fast-paced environment
Self-Assessment Questions:
- Do you possess strong communication skills and the ability to work effectively with diverse teams?
- Are you comfortable managing multiple priorities and working in a fast-paced environment?
- Do you have a proven track record of delivering high-quality marketing and communication campaigns?
ASSUMPTION: SGS values a diverse and inclusive work environment, where employees can thrive and contribute to the company's success.
β οΈ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Working with diverse teams and stakeholders, requiring strong communication and collaboration skills
- Occasional weekend or evening work for events or campaigns
- Adapting to changes in marketing strategies or priorities
ASSUMPTION: These challenges can be overcome by effective time management, strong communication skills, and a proactive approach to problem-solving.
π Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Coordinator position in other companies, but with a focus on the professional services industry
- Compared to other marketing roles, this position offers a unique opportunity to work for a global leader in testing, inspection, and certification services
- Career progression may involve moving into a more senior marketing role or exploring opportunities in related functions, such as business development or sales
ASSUMPTION: This role offers a good balance between autonomy and collaboration, with opportunities for professional development and growth.
π Sample Projects
- Developing and executing a marketing campaign to promote a new service offering
- Creating and implementing a content strategy to improve the SGS Italy Group website's SEO and engagement
- Managing an event or tradeshow, including planning, design, and post-event closure
ASSUMPTION: These projects are examples of the types of tasks and responsibilities that may be required in this role, but the specific projects may vary depending on the company's priorities and needs.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and teams within SGS Italy Group?
- What opportunities are there for professional development and growth within the Marketing department or related functions?
- How does SGS support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and commitment to success.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and communication skills and experiences
- Prepare examples or projects that demonstrate your creativity and problem-solving abilities
- Follow up with the HR department one week after submission to confirm receipt of your application
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.