Marketing & Communication Specialist

📌 Core Information

🔹 Job Title: Marketing & Communication Specialist - Automotive Business

🔹 Company: SKF

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: On-site

🔹 Category: Marketing & Communication

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Leading marketing initiatives to align with organizational goals
• Managing internal and external communications
• Building and maintaining brand image
• Crafting compelling narratives and driving impactful campaigns
• Collaborating with cross-functional teams to align marketing efforts

ASSUMPTION: This role requires a dynamic professional with a proven ability to think strategically, manage relationships, and drive impactful campaigns.

📋 Key Responsibilities

✅ Oversee all marketing initiatives, ensuring a cohesive strategy that integrates internal communications, external brand positioning, and investor relations

✅ Develop and implement strategies to keep employees informed, engaged, and aligned with company values and goals

✅ Craft and distribute internal newsletters, announcements, and updates

✅ Build and maintain the organization's brand image through strategic marketing campaigns across various channels

✅ Oversee the creation of press releases, thought leadership articles, and media relations

✅ Monitor public perception and proactively manage crisis communication, if necessary

✅ Act as a liaison between the company and the investment community, providing transparent and timely updates

✅ Create and deliver investor presentations, earnings reports, and other materials that communicate the company’s financial performance and strategy

✅ Foster relationships with investors, analysts, and other key stakeholders to build trust and confidence

✅ Conduct market research and analysis to develop marketing strategies that achieve business goals

✅ Lead generation and content creation, ensuring alignment with brand voice and messaging

✅ Collaborate with cross-functional teams to align marketing efforts with broader organizational objectives

✅ Analyze campaign performance metrics to ensure consistent improvement and ROI

✅ Stay updated on industry trends and best practices to drive innovation

ASSUMPTION: This role involves a wide range of responsibilities, requiring a versatile and adaptable professional.

🎯 Required Qualifications

Education: Any Graduate with relevant experience (Full time)

Experience: 10-15 years of experience in marketing, corporate communications, or investor relations, ideally in a leadership role

Required Skills:

• Proven experience in marketing, corporate communications, or investor relations
• Exceptional written and verbal communication skills
• Strong project management abilities and attention to detail
• Demonstrated expertise in managing brand positioning and storytelling
• Familiarity with financial reporting, investor relations practices, and stakeholder engagement

Preferred Skills:

• Fluency in multiple languages
• Experience in the automotive industry

ASSUMPTION: Candidates should have a strong background in marketing, communications, or investor relations, with a focus on leadership roles and strategic thinking.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Based on industry standards for a role of this level and experience in the automotive industry)

Benefits:

• Health insurance
• Retirement benefits
• Employee stock purchase plan
• Generous vacation policy
• Flexible work arrangements

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and experience in the automotive industry. The benefits package is competitive and comprehensive.

📌 Applicant Insights

🔍 Company Context

Industry: Industrial Machinery Manufacturing

Company Size: 1,001-5,000 employees

Founded: 1907

Company Description:

• SKF is a global leader in the production of bearings, seals, lubrication systems, and mechatronics
• The company operates in over 130 countries and has over 17,000 employees worldwide
• SKF's mission is to reduce friction and energy waste, making industry smarter, more competitive, and more energy efficient

Company Specialties:

• Bearings
• Seals
• Lubricants
• Mechatronics
• Services

Company Website: SKF Website

ASSUMPTION: SKF is a well-established company with a strong global presence and a clear focus on sustainability and innovation.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: Reports directly to the Automotive India Director

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on high-impact projects and drive strategic initiatives
• Possibility to expand responsibilities based on performance and company growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office with collaborative workspaces

Office Location(s): Bangalore, Karnātaka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is the third most populous city in India
• The city is known for its vibrant tech industry and high quality of life
• Bangalore has a humid subtropical climate with warm, wet summers and mild, dry winters

Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM (with a 1-hour lunch break)

ASSUMPTION: Bangalore offers a dynamic work environment with a strong focus on technology and innovation, making it an ideal location for this role.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with the Automotive India Director
• Background check and offer

Key Assessment Areas:

• Communication skills
• Strategic thinking
• Problem-solving abilities
• Cultural fit

Application Tips:

• Highlight relevant marketing, communications, or investor relations experience
• Demonstrate strategic thinking and problem-solving skills
• Showcase familiarity with the automotive industry and SKF's products
• Prepare questions about the company's marketing strategy and growth plans

ATS Keywords: Marketing, Communications, Investor Relations, Brand Positioning, Project Management, Content Creation, Market Research, Crisis Communication, Stakeholder Engagement, Public Relations, Employee Engagement, Campaign Management, Narrative Crafting, Analytical Skills, Adaptability, Creativity

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences, and prepare for behavioral and situational interview questions.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Proficiency in relevant marketing and communication tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Collaboration
• Innovation
• Sustainability
• Integrity

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you align with SKF's values, particularly 'innovation' and 'sustainability'?
• How do you handle working in a fast-paced, dynamic environment?
• Can you provide an example of a time when you had to manage a challenging stakeholder relationship?

ASSUMPTION: Applicants should assess their fit with SKF's values and work style, and be prepared to discuss their alignment during the interview process.

⚠️ Potential Challenges

• Managing multiple stakeholders with competing priorities
• Balancing strategic planning with day-to-day tactical tasks
• Adapting to a dynamic work environment with changing market conditions
• Working in a matrix organization with multiple reporting lines

ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to discuss their strategies for overcoming them.

📈 Similar Roles Comparison

• This role is similar to a Marketing Director or Head of Communications in other organizations
• However, this role is unique in its focus on the automotive industry and the separation of SKF's automotive business
• Career path comparison: This role could lead to a leadership position within the marketing department or a broader role within the automotive business

ASSUMPTION: Applicants should research similar roles in other organizations and be prepared to discuss the unique aspects of this role.

📝 Sample Projects

• Developing a comprehensive marketing strategy for a new product launch
• Managing a rebranding campaign to align with the company's new vision and values
• Creating and executing a crisis communication plan in response to a product recall

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

• What are the key marketing priorities for the automotive business in the next 12-24 months?
• How does this role fit into the overall marketing strategy for the separated automotive business?
• What are the most significant challenges facing the marketing department currently, and how can this role address them?
• How does SKF support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the SKF careers portal
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare for behavioral and situational interview questions
• Research the company, its products, and the automotive industry
• Follow up with the recruiter, Jagrati Raj, after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.