Marketing & Communication Specialist

📌 Core Information 🔹 Job Title: Marketing & Communication Specialist - Automotive Business 🔹 Company: SKF 🔹 Location: Bengaluru, Karnataka, India & Pune, Maharashtra, India 🔹 Job Type: On-site 🔹 Category: Industrial Machinery Manufacturing 🔹 Date Posted: July 19, 2025 🚀 Job Overview Key aspects of this role include: - Developing and implementing internal communication strategies - Building and maintaining the organization's brand image - Overseeing investor relations and stakeholder engagement - Collaborating with cross-functional teams to align marketing efforts with organizational objectives - Analyzing campaign performance metrics to ensure consistent improvement and ROI ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in a similar leadership role and be comfortable working in a fast-paced environment. 📋 Key Responsibilities ✅ Internal Communications: - Develop and implement strategies to keep employees informed, engaged, and aligned with company values and goals - Craft and distribute internal newsletters, announcements, and updates - Collaborate with HR and leadership to support employee engagement initiatives ASSUMPTION: The internal communications aspect of the role is crucial for maintaining a positive work environment and ensuring all employees are aligned with the company's mission and objectives. ✅ External Communications: - Build and maintain the organization's brand image through strategic marketing campaigns across various channels - Oversee the creation of press releases, thought leadership articles, and media relations - Monitor public perception and proactively manage crisis communication, if necessary ASSUMPTION: The external communications aspect of the role is vital for maintaining a strong public image and managing the organization's reputation in the market. ✅ Investor Relations: - Act as a liaison between the company and the investment community, providing transparent and timely updates - Create and deliver investor presentations, earnings reports, and other materials that communicate the company's financial performance and strategy - Foster relationships with investors, analysts, and other key stakeholders to build trust and confidence ASSUMPTION: The investor relations aspect of the role is critical for maintaining strong relationships with stakeholders and ensuring the company's financial health. ✅ Marketing & Branding: - Conduct market research and analysis - Develop marketing strategies to achieve business goals - Create content that aligns with the brand voice and messaging - Lead generation and campaign management ASSUMPTION: The marketing and branding aspect of the role is essential for driving business growth and ensuring the company's brand remains strong and relevant in the market. ✅ Additional Responsibilities: - Collaborate with cross-functional teams to align marketing efforts with broader organizational objectives - Analyze campaign performance metrics to ensure consistent improvement and ROI - Stay updated on industry trends and best practices to drive innovation ASSUMPTION: These additional responsibilities are crucial for ensuring the marketing and communication efforts are aligned with the company's overall objectives and driving continuous improvement. 🎯 Required Qualifications Education: Any Graduate with relevant experience (Full time) Experience: - Overall, 10-15 years of experience - Proven experience in marketing, corporate communications, or investor relations, ideally in a leadership role Required Skills: - Exceptional written and verbal communication skills - Strong project management abilities and attention to detail - Demonstrated expertise in managing brand positioning and storytelling - Familiarity with financial reporting, investor relations practices, and stakeholder engagement Preferred Skills: - Experience with marketing automation tools and CRM systems - Knowledge of the automotive industry ASSUMPTION: The required qualifications for this role are extensive, reflecting the need for a seasoned professional with a strong background in marketing, corporate communications, and investor relations. 💰 Compensation & Benefits Salary Range: INR 25,00,000 - 35,00,000 per annum (Based on experience and industry standards for similar roles in India) Benefits: - Comprehensive health insurance and retirement plans - Employee stock purchase plan - Generous vacation and leave policies - Flexible work arrangements and remote work options - Learning and development opportunities - Employee assistance programs Working Hours: Full-time (40 hours/week) ASSUMPTION: The salary range and benefits package are competitive and in line with industry standards for similar roles in India. The benefits package is designed to attract and retain top talent in the industry. 📌 Applicant Insights 🔍 Company Context Industry: Industrial Machinery Manufacturing Company Size: 1,001-5,000 employees Founded: 1907 (Global headquarters in Gothenburg, Sweden) Company Description: - SKF is a global leader in the production of bearings, seals, mechatronics, lubrication systems, and services. - The company's mission is to reduce friction and energy waste, making industries more competitive and sustainable. - SKF has been operating in India since 1924 and currently has manufacturing facilities, sales offices, and a technology center in the country. Company Specialties: - Bearings - Seals - Lubricants - Mechatronics - Services Company Website: SKF Global Website ASSUMPTION: SKF's extensive global presence and industry expertise make it an attractive employer for professionals seeking to grow their careers in the industrial machinery manufacturing sector. 📊 Role Analysis Career Level: Mid to Senior level Reporting Structure: The role reports directly to the Automotive India Director. Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects. Growth Opportunities: - Potential to grow into a more senior role within the marketing and communications function or take on additional responsibilities within the organization. - Opportunities to work on high-impact projects and collaborate with cross-functional teams. - Exposure to a wide range of marketing and communication disciplines. ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career within the organization. 🌍 Location & Work Environment Office Type: SKF's offices in Bengaluru and Pune are modern, well-equipped facilities with a collaborative work environment. Office Location(s): - Bengaluru: SKF Technology Center, Bengaluru, Karnataka, India - Pune: SKF India Limited, Pune, Maharashtra, India Geographic Context: - Bengaluru: Known for its tech industry and vibrant culture, with a cost of living that is generally lower than other major Indian cities. - Pune: A major industrial hub with a rich history and a mix of traditional and modern culture, offering a lower cost of living compared to Mumbai. Work Schedule: Full-time, with flexible work arrangements available for specific tasks or projects. ASSUMPTION: Both Bengaluru and Pune offer unique cultural experiences and a lower cost of living compared to other major Indian cities, making them attractive locations for professionals. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-depth behavioral and technical interviews 4. Final round interviews with senior leadership 5. Background and reference checks Key Assessment Areas: - Communication skills (written, verbal, and presentation) - Strategic thinking and problem-solving abilities - Leadership and team management skills - Industry knowledge and market awareness - Cultural fit and alignment with SKF's values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result). - Research SKF's industry, competitors, and recent news to demonstrate your market awareness. - Practice your presentation skills, as you may be required to deliver a marketing or communication plan during the interview process. ATS Keywords: Marketing, Communications, Branding, Investor Relations, Stakeholder Engagement, Campaign Management, Project Management, Strategic Planning, Leadership, Team Management, Industry Knowledge, Market Awareness, Cultural Fit ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit. Applicants should be prepared to demonstrate their expertise in marketing, communications, and leadership. 🛠️ Tools & Technologies - Marketing automation tools (e.g., Marketo, HubSpot) - CRM systems (e.g., Salesforce, HubSpot CRM) - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Drive, Google Docs) - Project management tools (e.g., Asana, Trello) - Social media management tools (e.g., Hootsuite, Buffer) - SEO and content management tools (e.g., SEMrush, WordPress) ASSUMPTION: The required tools and technologies for this role are standard for marketing and communications professionals, with a focus on marketing automation, CRM, and project management tools. 👔 Cultural Fit Considerations Company Values: - Customer focus - Responsibility - Enterprise and entrepreneurship - Knowledge sharing - Teamwork and collaboration - Sustainability Work Style: - Collaborative and team-oriented - Results-driven and focused on continuous improvement - Innovative and open to new ideas - Adaptable and responsive to change - Strong communication and interpersonal skills Self-Assessment Questions: 1. How do you ensure that your communication strategies align with SKF's brand voice and values? 2. Can you provide an example of a time when you had to manage a crisis communication situation, and how did you handle it? 3. How do you stay updated on industry trends and best practices in marketing and communications? 4. Can you describe a situation where you had to work with a diverse team to achieve a common goal, and how did you ensure everyone's voices were heard? 5. How do you approach measuring and analyzing the success of your marketing campaigns, and how do you use that data to inform future strategies? ASSUMPTION: SKF values a collaborative work environment where employees are encouraged to share knowledge, work together, and continuously improve. Applicants should be able to demonstrate their alignment with these values and work style preferences. ⚠️ Potential Challenges 1. Workload: The role may require managing multiple projects simultaneously, which can be challenging for some individuals. 2. Stakeholder management: Balancing the needs and expectations of various stakeholders (employees, investors, customers, etc.) can be complex and demanding. 3. Market dynamics: The automotive industry is subject to rapid changes and intense competition, which can present unique challenges for marketing and communications professionals. 4. Remote work: While the role is primarily on-site, there may be instances where remote work is required, which can present unique challenges for some individuals. ASSUMPTION: Applicants should be prepared to manage a dynamic workload, navigate complex stakeholder relationships, and adapt to the unique challenges of the automotive industry and remote work arrangements. 📈 Similar Roles Comparison 1. Marketing & Communications Manager - Automotive Industry - Responsible for developing and implementing marketing strategies for automotive products and services. - Requires a strong understanding of the automotive industry and its target audiences. - May have a more narrow focus on specific automotive segments or product lines. 2. Corporate Communications Manager - Multinational Corporation - Oversees internal and external communications for a large, multinational organization. - Requires strong leadership, project management, and stakeholder engagement skills. - May have a broader scope, encompassing multiple industries or business units. ASSUMPTION: This role is unique in its focus on the automotive industry and the integration of internal communications, external brand positioning, and investor relations. Applicants should be able to demonstrate their understanding of the automotive industry and their ability to manage multiple communications channels effectively. 📝 Sample Projects 1. Automotive Industry Market Analysis: - Conduct a comprehensive market analysis of the global automotive industry, identifying trends, opportunities, and threats. - Develop data-driven insights to inform marketing strategies and product development. 2. Brand Repositioning Campaign: - Lead a brand repositioning campaign for one of SKF's automotive product lines. - Collaborate with cross-functional teams to develop a new brand strategy, messaging, and visual identity. - Execute a comprehensive launch campaign to introduce the new brand to the market. 3. Investor Relations Event: - Plan and execute an investor relations event, showcasing SKF's financial performance, strategic initiatives, and growth prospects. - Manage relationships with investors, analysts, and other key stakeholders before, during, and after the event. ASSUMPTION: These sample projects are designed to highlight the strategic, leadership, and project management skills required for this role, as well as the candidate's ability to work collaboratively with cross-functional teams. ❓ Key Questions to Ask During Interview 1. Can you describe the company's long-term vision for the automotive business, and how does this role contribute to achieving that vision? 2. How does the company support the professional development and growth of its marketing and communications team members? 3. Can you provide an example of a successful marketing campaign that the company has executed recently, and what made it successful? 4. How does the company approach measuring and analyzing the effectiveness of its marketing and communications efforts? 5. Can you describe the company's approach to innovation and staying ahead of industry trends in marketing and communications? ASSUMPTION: These interview questions are designed to help applicants understand the company's long-term vision, growth opportunities, and approach to marketing and communications. Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the organization. 📌 Next Steps for Applicants To apply for this position: - Submit your application through the provided link: Apply Now - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result). - Research SKF's industry, competitors, and recent news to demonstrate your market awareness. - Practice your presentation skills, as you may be required to deliver a marketing or communication plan during the interview process. - Follow up with the recruiter, Jagrati Raj, after submitting your application to express your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.