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Marketing Communication Specialist

Barry-Wehmiller
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Communication Specialist

πŸ”Ή Company: Barry-Wehmiller

πŸ”Ή Location: Clearwater, FL USA (58th St)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-04-23

πŸ”Ή Experience Level: Entry-Level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading marketing and communications initiatives to promote CARR Biosystems products
  • Project management, digital marketing, content creation, and event coordination
  • Collaborating with cross-functional teams to ensure cohesive messaging and unified marketing strategies
  • Analyzing performance data to refine strategies and improve marketing ROI

ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on driving business growth through effective marketing strategies.

πŸ“‹ Key Responsibilities

βœ… Lead the execution of marketing and communications initiatives to promote CARR Biosystems products across multiple channels

βœ… Manage marketing content development, channels, events, calendars, and track project milestones to ensure alignment with overall business objectives

βœ… Collaborate with internal teams and external vendors to create, produce, and distribute marketing materials that drive product engagement and sales

βœ… Manage trade show logistics, including booth layout and assets, personnel coordination and communication, and lead capture

βœ… Oversee digital platforms such as HubSpot, ensuring efficient lead management, workflow integrations, and email campaign execution

βœ… Develop comprehensive post-event reports to evaluate success and identify areas for future improvement

βœ… Utilize tools like Google Ads, Analytics, and Search Console to monitor campaign performance, optimize digital content, and inform strategic decisions

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, Bioprocessing, or a related field

Experience: 0-2 years of relevant internship and/or experience in marketing communications or digital marketing, preferably within the biotechnology, medical devices, or life sciences industries

Required Skills:

  • Proficient in digital marketing tools such as HubSpot, Google Ads, Google Analytics, and Search Console
  • Strong written and verbal communication skills with excellent content creation capabilities
  • Proven project management and multitasking abilities
  • Analytical mindset with a keen eye for data-driven decision-making

Preferred Skills:

  • 2-3 years of experience in marketing communications or digital marketing
  • Demonstrated ability to work collaboratively in a matrixed, global environment

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.

πŸ’° Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Estimated, based on industry standards for entry-level marketing roles in the Clearwater, FL area)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Tuition reimbursement and professional development opportunities

Working Hours: Full-time, typically 8:00 AM - 5:00 PM, Monday - Friday, with some flexibility for event-related activities

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the Clearwater, FL area. Actual compensation may vary based on factors such as experience, skills, and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Machinery Manufacturing, with a focus on packaging, engineering, and related services

Company Size: 10,001+ employees, providing ample opportunities for growth and career development

Founded: Barry-Wehmiller was founded in 1885, with CARR Biosystems being a more recent addition to the organization

Company Description:

  • Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting, and paper-converting industries
  • The company is committed to using the power of business to build a better world, with a focus on people-centric leadership and purpose-driven growth
  • CARR Biosystems is a growing business within Barry-Wehmiller, providing critical technology for cutting-edge life science innovations

Company Specialties:

  • Packaging equipment and engineering consulting
  • Corrugating, sheeting, and paper-converting equipment
  • Labeling, manufacturing, and infrastructure solutions
  • Life science technologies, including medical devices and bioprocessing equipment

Company Website: www.barrywehmiller.com

ASSUMPTION: Barry-Wehmiller's diverse range of products and services, along with its commitment to people-centric leadership, creates a dynamic and engaging work environment for employees.

πŸ“Š Role Analysis

Career Level: Entry-level, with opportunities for growth and advancement within the marketing department and the broader organization

Reporting Structure: This role reports directly to the Marketing Manager and works closely with Product Management and Product Marketing teams

Work Arrangement: On-site, with occasional travel required for trade shows and events (up to 5%)

Growth Opportunities:

  • Advancement within the marketing department, such as promotions to Senior Marketing Communications Specialist or Marketing Manager roles
  • Expansion into other areas of the business, such as product management or sales
  • Professional development opportunities, including tuition reimbursement and training programs

ASSUMPTION: Given Barry-Wehmiller's large size and diverse range of products and services, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Corporate office environment, with a focus on collaboration and teamwork

Office Location(s): Clearwater, FL USA (58th St)

Geographic Context:

  • Clearwater is a city in Florida's Tampa Bay area, known for its beaches and water sports
  • The city offers a mix of urban and suburban living, with a cost of living that is generally lower than other major metropolitan areas in the United States
  • Clearwater is home to a diverse range of industries, including healthcare, finance, and technology

Work Schedule: Full-time, with some flexibility for event-related activities and occasional overtime as needed

ASSUMPTION: The Clearwater office provides a collaborative and engaging work environment, with ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the marketing team
  • Final interview with the marketing director or another senior leader

Key Assessment Areas:

  • Communication skills and content creation abilities
  • Project management and organizational skills
  • Analytical mindset and data-driven decision-making
  • Cultural fit and alignment with Barry-Wehmiller's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of marketing communications and digital marketing strategies
  • Showcase your ability to work collaboratively in a matrixed, global environment

ATS Keywords: Marketing Communications, Digital Marketing, Content Creation, Event Coordination, Project Management, Social Media Management, Email Marketing, CRM Management, Vendor Management, Data Analysis, Collaboration, Performance Reporting, Lead Generation, Brand Awareness, Trade Show Management, Communication Skills, Analytical Mindset

ASSUMPTION: Given Barry-Wehmiller's commitment to people-centric leadership, the interview process will likely focus on assessing cultural fit and alignment with the company's values, in addition to technical skills and qualifications.

πŸ› οΈ Tools & Technologies

  • HubSpot
  • Google Ads
  • Google Analytics
  • Google Search Console
  • Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Proficiency in these tools is required for this role, and candidates should be prepared to demonstrate their familiarity with them during the interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • People-centric leadership
  • Disciplined operational strategies
  • Purpose-driven growth

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you thrive in a collaborative, team-oriented environment?
  • Are you comfortable working with data and using it to inform decision-making?
  • Can you adapt to changing priorities and manage multiple projects effectively?

ASSUMPTION: Barry-Wehmiller places a strong emphasis on cultural fit and alignment with the company's values, so candidates should be prepared to demonstrate their fit with the organization's culture during the interview process.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines effectively in a fast-paced, dynamic environment
  • Balancing creative and analytical skills to drive business growth through effective marketing strategies
  • Occasional travel requirements for trade shows and events
  • Working in a matrixed, global environment, requiring strong collaboration and communication skills

ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable, and collaborative individual to succeed.

πŸ“ˆ Similar Roles Comparison

  • Marketing Specialist: Focuses on market research and analysis, with less emphasis on event coordination and vendor management
  • Digital Marketing Specialist: Focuses primarily on digital marketing strategies, with less emphasis on event planning and trade show management
  • Communications Specialist: Focuses on internal and external communications, with less emphasis on digital marketing and event planning

ASSUMPTION: While these roles share some similarities with the Marketing Communications Specialist role, each has its unique focus and requirements.

πŸ“ Sample Projects

  • Planning and executing a successful trade show or event, including logistics, vendor management, and post-event analysis
  • Developing and implementing a comprehensive digital marketing strategy, including social media management, email marketing, and SEO/SEM optimization
  • Creating and distributing engaging marketing content, such as blog posts, whitepapers, or case studies, to drive product engagement and sales

ASSUMPTION: These sample projects provide a sense of the types of initiatives the Marketing Communications Specialist may be responsible for, but the specific projects will vary based on the organization's needs and priorities.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for CARR Biosystems?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the marketing team collaborate with other departments, such as product management and sales?
  • What opportunities are there for professional growth and development within the marketing department and the broader organization?
  • How does Barry-Wehmiller support work-life balance for its employees?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and provide valuable insights into the organization's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of your marketing communications work, such as blog posts, social media campaigns, or event planning projects
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.