Marketing Communication Specialist APAC

📌 Core Information

🔹 Job Title: Marketing Communication Specialist APAC

🔹 Company: Sensia

🔹 Location: Pune, Maharashtra, India

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

As a Marketing Communication Specialist APAC, you will be responsible for planning and executing commercial campaigns and marketing events to generate demand and advance opportunities in the Asia Pacific region. This role involves end-to-end ownership of marketing activities, ensuring alignment with Sensia's branding and messaging, and supporting product launches.

• Develop and execute regional marketing strategies to drive business growth
• Collaborate with regional sales teams and market access teams to plan and deliver events and campaigns
• Monitor and analyze campaign performance using ROI metrics
• Create and manage regional event campaign content for digital media
• Ensure campaigns and objectives align with Sensia's branding and messaging
• Support the launch of new products/solutions and market positioning of existing portfolios
• Translate campaign materials and content into local languages
• Continuously improve marketing processes, strategies, and tools

ASSUMPTION: This role requires strong communication, analytical, and project management skills, as well as a solid understanding of marketing principles and the oil and gas industry.

📋 Key Responsibilities

✅ Plan and execute commercial campaigns and marketing events to generate demand and advance opportunities in the APAC region

✅ Collaborate with regional sales teams and market access teams to plan and deliver events and campaigns

✅ Monitor and analyze campaign performance using ROI metrics

✅ Create and manage regional event campaign content for digital media

✅ Ensure campaigns and objectives align with Sensia's branding and messaging

✅ Support the launch of new products/solutions and market positioning of existing portfolios

✅ Translate campaign materials and content into local languages

✅ Continuously improve marketing processes, strategies, and tools

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field

Experience: 2-5 years of experience in international marketing or sales enablement, with a focus on technology products via channel partners

Required Skills:

• Proven experience in event planning and management
• Strong analytical and IT literacy skills
• Excellent communication and presentation skills
• Ability to work independently and in a team environment
• Fluency in English and at least one local language (e.g., Mandarin, Japanese, Korean)
• Experience working with international sales channels and channel partners
• Knowledge of the oil and gas industry (advantageous)

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Familiarity with digital marketing trends and best practices
• Bilingual or multilingual proficiency

ASSUMPTION: Candidates with experience in the oil and gas industry or a related field may have an advantage in understanding the unique challenges and opportunities of this sector.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (based on experience and industry standards for mid-level marketing roles in the APAC region)

Benefits:

• Health insurance and retirement plans
• Performance-based bonuses and incentives
• Opportunities for professional development and training
• Flexible working hours and remote work options (after probation period)

Working Hours: Full-time (40 hours per week), with flexibility for remote work after the probation period

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the APAC region. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Oil and Gas

Company Size: Mid-sized (1,001-5,000 employees)

Founded: 2019 (as a joint venture between Rockwell Automation and Schlumberger)

Company Description:

• Sensia is a leading automation specialist in oil and gas production, transportation, and processing
• Combines the best of Rockwell Automation's process automation, real-time control, and IoT technologies with Schlumberger's measurement, instrument, software, and analytics capabilities
• Offers fully-integrated oilfield automation solutions, enabling customers to operate more productively, securely, and profitably

Company Specialties:

• Automation, process automation, and control systems
• Safety systems and IoT
• Flow measurement, instrumentation, software, and analytics
• Oil and gas production, transportation, and processing
• Digitalization and digital solutions

Company Website: http://www.sensiaglobal.com

ASSUMPTION: Sensia's unique position as a joint venture between two industry giants offers applicants the opportunity to work in a dynamic and innovative environment with extensive resources and support.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Regional Marketing Manager APAC and works closely with regional sales teams and market access teams

Work Arrangement: On-site, with flexibility for remote work after the probation period

Growth Opportunities:

• Potential for career progression within the marketing department or related functions
• Opportunities to work on diverse projects and campaigns across the APAC region
• Exposure to a global organization with a strong focus on innovation and technology

ASSUMPTION: This role offers a unique opportunity for mid-level marketing professionals to gain experience in the oil and gas industry and contribute to the growth of a dynamic and innovative organization.

🌍 Location & Work Environment

Office Type: On-site, with flexible remote work options after the probation period

Office Location(s): Pune, Maharashtra, India

Geographic Context:

• Pune is a major city in the Indian state of Maharashtra, known for its educational institutions, IT industry, and historical sites
• The city offers a mix of urban and cultural experiences, with a relatively lower cost of living compared to other major Indian cities
• Pune has a tropical savanna climate, with warm and humid summers and mild winters

Work Schedule: Full-time (40 hours per week), with flexibility for remote work after the probation period

ASSUMPTION: Pune offers a vibrant and dynamic work environment, with a mix of cultural and professional experiences that can enrich an applicant's personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-depth interview with the hiring manager and/or team members
• Background check and reference check (if required)
• Job offer and onboarding

Key Assessment Areas:

• Marketing and communication skills
• Analytical and problem-solving abilities
• Cultural fit and adaptability
• Language proficiency and communication skills
• Experience working with international teams and stakeholders

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the oil and gas industry and Sensia's unique value proposition
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Sensia's competitors and market position to show your industry awareness

ATS Keywords: Marketing campaigns, event planning, budgeting, sales enablement, digital media, brand messaging, product launch, market positioning, analytical skills, communication skills, process improvement, technology products, international marketing, oil and gas knowledge, channel management, content creation

ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills, as well as their cultural fit and adaptability to Sensia's dynamic and innovative work environment.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot, or Pardot)
• CRM systems (e.g., Salesforce, Microsoft Dynamics, or HubSpot CRM)
• Project management tools (e.g., Asana, Trello, or Jira)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite, or Google Workspace)
• Language translation tools (e.g., Google Translate, DeepL, or SDL Trados)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be an advantage for applicants.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous improvement
• Collaboration: Working together to achieve common goals
• Integrity: Upholding ethical standards and acting with honesty and transparency
• Safety: Prioritizing the safety of our employees, customers, and the environment
• Excellence: Striving for the highest standards in all our endeavors

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Adaptability and flexibility in response to changing market conditions
• Focus on results and customer satisfaction

Self-Assessment Questions:

• How do you embody Sensia's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment or project scope?
• How do you approach working with diverse teams and stakeholders, and how do you ensure effective communication and collaboration?

ASSUMPTION: Applicants should assess their fit with Sensia's company values and work style, as well as their ability to thrive in a dynamic and fast-paced environment.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may require applicants to be adaptable and resilient
• The oil and gas industry can be subject to market fluctuations and regulatory changes, which may impact marketing strategies and priorities
• Applicants may need to work with diverse teams and stakeholders across different time zones and cultural backgrounds
• Language barriers and cultural differences may present challenges in communication and collaboration

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a diverse and dynamic work environment.

📈 Similar Roles Comparison

• Marketing Manager: Responsible for developing and implementing marketing strategies, often with a broader scope and more senior-level responsibilities
• Marketing Coordinator: Focuses on day-to-day marketing tasks and event planning, with less strategic and analytical responsibilities
• Product Marketing Manager: Specializes in market research, product positioning, and go-to-market strategies for specific products or services

ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to similar positions in the marketing field.

📝 Sample Projects

• Developing and executing a regional marketing campaign to launch a new product in the APAC market
• Conducting market research to identify trends and opportunities in the oil and gas industry and incorporating findings into marketing strategies
• Managing the translation and localization of marketing materials for multiple languages and regions

ASSUMPTION: Applicants should be prepared to discuss their past marketing projects and their outcomes, as well as their approach to similar projects in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the APAC region?
• What opportunities are there for professional development and growth within the marketing department or related functions?
• How does Sensia support its employees in balancing work and personal life, especially in a dynamic and fast-paced environment?
• What are the most significant challenges facing the oil and gas industry in the APAC region, and how can this role contribute to addressing them?

ASSUMPTION: Applicants should use the interview to gather information about the role, the team, and the company, as well as to demonstrate their fit and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Sensia careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Sensia's competitors and market position to show your industry awareness
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.