Marketing Communication Specialist

📌 Core Information

🔹 Job Title: Marketing Communication Specialist

🔹 Company: Husqvarna Group

🔹 Location: Zaventem, Belgium

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing local marketing campaigns
• Crafting local content that resonates with customers
• Owning brand activations from start to finish
• Analyzing and optimizing conversion-focused media
• Collaborating with cross-functional teams to bring ideas to life

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and project management skills to juggle multiple projects and ensure brand consistency across all touchpoints.

📋 Key Responsibilities

✅ Roll out exciting marketing campaigns – both local and pan-European

✅ Craft local content that speaks to our customers: testimonials, influencer collabs, email drips, brochures, and more

✅ Own brand activations from A to Z: events, ambassador programs, media planning, and post-campaign analysis

✅ Analyze and optimize conversion-focused media to boost results

✅ Ensure our brand identity shines through across all channels

✅ Collaborate with cross-functional teams and bring ideas to life – together

ASSUMPTION: The role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and the ability to work well under pressure.

🎯 Required Qualifications

Education: Degree in Marketing, Business, or Communications

Experience: At least 5 years of experience in a similar marketing communications role

Required Skills:

• Fluent/native-level French – you write it, speak it, own it
• Professional working knowledge of Dutch and English (written and spoken)
• Strong project management skills – you thrive under pressure
• A deep understanding of content, media, and customer journey touchpoints
• A passion for collaboration and execution

Preferred Skills:

• Experience working in an international environment
• Knowledge of the construction industry

ASSUMPTION: Fluency in French is essential for this role, as it is the primary language of communication in Belgium. Professional knowledge of Dutch and English is also crucial for effective communication within the company and with international teams.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Communication Specialist with 5-10 years of experience in Belgium, the estimated salary range is €50,000 - €65,000 per year. This estimate takes into account the company size, location, and experience level.

Benefits:

• Staff discount on all products from the Husqvarna Group
• Sensibility to environmental issues, following Husqvarna’s Sustainability agenda

Working Hours: Full-time, standard business hours with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's exact experience and qualifications. The company offers competitive benefits, including a staff discount on their products and a commitment to sustainability.

📌 Applicant Insights

🔍 Company Context

Industry: Husqvarna Group operates in the construction industry, focusing on innovative equipment and diamond tools for light construction and natural-stone processing. They are a leading manufacturer with a global presence and a strong commitment to sustainability.

Company Size: Husqvarna Group has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: The company was founded in 1689 and has a rich history in the construction industry, with a strong focus on innovation and quality.

Company Description:

• Husqvarna Group is a leading manufacturer of innovative equipment and diamond tools within the light construction industry and diamond tools for the natural-stone processing industry.
• Their portfolio includes machines, solutions, services, and diamond tools made for professionals working with hard materials like concrete and stone to shape urban environments of tomorrow.
• The company aims to be its customers' trusted business partner and to keep them at the cutting edge.

Company Specialties:

• Light construction equipment
• Diamond tools
• Natural-stone processing equipment

Company Website: Husqvarna Construction

ASSUMPTION: Working for Husqvarna Group offers an opportunity to be part of a global brand with a strong commitment to innovation, quality, and sustainability. The company's size provides a supportive team environment with opportunities for international exposure.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, offering opportunities for growth and development within the company.

Reporting Structure: The Marketing Communication Specialist reports to the Country Marketing Manager and collaborates with EU leadership.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific projects or meetings.

Growth Opportunities:

• Expanding skills and knowledge within the marketing field
• Gaining international experience through collaboration with EU leadership
• Potential career progression to senior marketing roles within the company

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing field, as well as the chance to gain international experience through collaboration with EU leadership.

🌍 Location & Work Environment

Office Type: The office is located in Zaventem, Belgium, with a dynamic and international work environment.

Office Location(s): Zaventem, Belgium

Geographic Context:

• Zaventem is located near Brussels, the capital of Belgium and the de facto capital of the European Union.
• The area offers a multicultural environment with a mix of international and local residents.
• Belgium is known for its high quality of life, with a strong focus on work-life balance and social welfare.

Work Schedule: Full-time, standard business hours with flexibility for project demands

ASSUMPTION: Working in Zaventem, Belgium, offers an opportunity to be part of a dynamic and international work environment, with easy access to the cultural and professional opportunities provided by the nearby capital city of Brussels.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Country Marketing Manager and/or EU leadership
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Creativity and strategic thinking
• Project management skills
• Language proficiency in French, Dutch, and English
• Cultural fit with the company and team

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, campaign successes, and language skills.
• Prepare examples of local content you've created and brand activations you've managed.
• Be ready to discuss your approach to project management and how you prioritize tasks under pressure.

ATS Keywords: Marketing, Campaign, Local Content, Brand Activation, Media Planning, Conversion Optimization, Collaboration, Customer Journey, Project Management, French, Dutch, English

ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on assessing the candidate's creativity, strategic thinking, project management skills, and language proficiency. Tailoring the resume and cover letter to highlight relevant experience and skills will be crucial for success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, HubSpot)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and project management tools. Familiarity with marketing automation and analytics tools, as well as design tools, would be an asset for this position.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Sustainability
• Collaboration
• Customer focus

Work Style:

• Dynamic and fast-paced
• International and multicultural
• Collaborative and team-oriented
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a dynamic, international environment where no two days are the same?
• Are you a creative and strategic thinker with strong project management skills?
• Do you have a passion for collaboration and execution, with a focus on delivering results?

ASSUMPTION: Husqvarna Group values innovation, quality, sustainability, collaboration, and customer focus. The work style is dynamic, international, collaborative, and focused on results. Candidates should assess their fit with these values and work style before applying.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, dynamic environment with frequent changes and priorities
• Adapting to a multicultural work environment with diverse communication styles
• Balancing local and pan-European campaign requirements

ASSUMPTION: The role presents challenges in managing multiple projects, working in a dynamic environment, and balancing local and pan-European campaign requirements. Candidates should be prepared to thrive under pressure and adapt to a multicultural work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Communications Manager position, with a focus on local market execution and brand activation.
• In comparison to related roles, this position requires a higher level of project management skills and language proficiency in French, Dutch, and English.
• Career progression in this role could lead to senior marketing positions within the company or related industries.

ASSUMPTION: This role is similar to a Marketing Manager or Marketing Communications Manager position, with a focus on local market execution and brand activation. The required language proficiency and project management skills set this role apart from related positions.

📝 Sample Projects

• Developing and executing a local marketing campaign for a new product launch
• Crafting local content for a customer email drip campaign, including testimonials and influencer collaborations
• Managing a brand activation event, including planning, execution, and post-campaign analysis

ASSUMPTION: These sample projects illustrate the key responsibilities of the Marketing Communication Specialist role, focusing on campaign development, local content creation, and brand activation event management.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• How does the company support work-life balance for employees in this role?
• What opportunities are there for professional development and growth within the company?
• How does the company measure the success of marketing campaigns, and what metrics are most important?
• What is the company's approach to sustainability, and how does this role contribute to those efforts?

ASSUMPTION: These key questions help candidates understand the team structure, work-life balance, professional development opportunities, campaign success metrics, and the company's approach to sustainability. Asking these questions demonstrates a proactive and engaged approach to the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application via the provided link, with the subject line "Marketing Communication Specialist".
• Tailor your resume and cover letter to highlight your marketing experience, campaign successes, and language skills.
• Prepare examples of local content you've created and brand activations you've managed.
• Be ready to discuss your approach to project management and how you prioritize tasks under pressure.
• Follow up with the recruiter one week after submission, if you haven't heard back.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.