📌 Core Information
🔹 Job Title: Marketing & Communication Specialist
🔹 Company: SGS
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and implementation of SGS Italy Group's marketing plan
- Executing multichannel marketing and communication campaigns
- Managing content across various platforms and coordinating promotional material production
- Collaborating with internal stakeholders and external partners
ASSUMPTION: This role requires a high degree of initiative, exceptional project management, and organizational skills to manage multiple priorities and communicate effectively with stakeholders.
📋 Key Responsibilities
✅ Supporting the building of SGS Italy Group's marketing plan and ensuring the implementation of brand and communication strategies
✅ Creating and executing multichannel marketing and communication campaigns, acting as the operational lead, while curating the social media editorial plan for SGS Italy Group in close collaboration with the Marketing responsible of each Business Unit to achieve common goals
✅ Developing and implementing narrative and content strategies for the SGS Italy Group, collaborating with internal stakeholders to highlight key topics across channels
✅ Maintaining the SGS Italy Group website, through content creation, update, and translation, ensuring it reflects the latest initiatives
✅ Managing platforms and digital tools to deliver content in the form of website pages and news, social media posts, and press releases, and building and managing a network of external partners (e.g., agencies, freelancers) to coordinate graphic and promotional material production and execution
✅ Managing the successful delivery of events and tradeshows, including planning, design, and post-event closure
ASSUMPTION: The role may require occasional overtime, especially around event planning and execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, or a related field
Experience: 3-5 years of experience in B2B marketing, ideally within a professional services environment
Required Skills:
- High expertise in marketing & digital tools (including ChatGPT)
- Excellent communication skills, with fluency in Italian (native level) and proficiency in English
- Expert-level knowledge on marketing strategy and operations
- High degree of initiative, exceptional project management, and organizational skills
- Ability to comfortably and professionally interact with individuals at all levels of the organization
- Ability to work independently as well as collaboratively in a fast-paced environment, paying attention to detail, and taking ownership of projects with confidence and creativity
- Problem-solving mentality, using critical and creative thinking to identify and resolve issues efficiently and effectively
Preferred Skills:
- Experience with specific marketing tools and platforms used by SGS
- Knowledge of the professional services industry
ASSUMPTION: Candidates with additional language skills (e.g., French, German, or Spanish) may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Based on market research for B2B marketing roles in Milan with 3-5 years of experience)
Benefits:
- Technical/Young Professional Position eligible for Referral Program
- Opportunities for professional growth and development within a global organization
- Health and wellness benefits (specific details not provided)
Working Hours: Full-time position, with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM) and occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Professional Services - SGS is the world's leading testing, inspection, and certification company, operating in various industries such as agriculture, food, life science, industrial manufacturing, transportation, minerals, consumer goods, retail, health, safety, and oil and gas
Company Size: 10,001+ employees - SGS has a global presence with over 2,700 laboratories and business facilities across 119 countries, employing a team of 99,250 dedicated professionals
Founded: 1878 - SGS was founded in Switzerland and has since grown into a global leader in its industry
Company Description:
- SGS is committed to enabling businesses to thrive with confidence by providing reliable, accurate, and trustworthy services
- The company operates under the brand promise "when you need to be sure," emphasizing its commitment to reliability, integrity, and trust
- SGS encourages an informative and enjoyable environment within its community, promoting respectful and relevant conversations
Company Specialties:
- Inspection
- Verification
- Testing
- Certification
- Sustainability
- Audit
- Consultancy
- Outsourcing
- Training
Company Website: http://www.sgs.com
ASSUMPTION: SGS's global presence and extensive industry experience provide candidates with opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level - This role requires 3-5 years of experience in B2B marketing and offers opportunities for growth within the organization
Reporting Structure: The Marketing & Communication Specialist will report directly to the Marketing Manager of the respective Business Unit and collaborate with internal stakeholders and external partners
Work Arrangement: On-site - The role is based in Milan, Italy, with occasional remote work possible for specific tasks or projects
Growth Opportunities:
- Progression to a senior marketing role within the organization
- Expanding expertise in specific industries or service lines
- International assignments or relocations to other SGS offices worldwide
ASSUMPTION: SGS's global presence and diverse service offerings provide candidates with numerous growth and development opportunities.
🌍 Location & Work Environment
Office Type: Corporate headquarters - The role is based at SGS's Milan office, which serves as the regional headquarters for Italy
Office Location(s): Via Caldera, 20153 Milano MI, Italy
Geographic Context:
- Milan is the second-largest city in Italy and the capital of the Lombardy region
- The city is a major economic, financial, and cultural hub, with a strong focus on fashion, design, and finance
- Milan is well-connected by public transportation, with easy access to the city's international airport
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:30 PM) with occasional overtime as needed
ASSUMPTION: Milan's vibrant cultural scene and strong economic activity may appeal to candidates seeking a dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant stakeholders
- Final interview with the Marketing Manager or another senior leader
Key Assessment Areas:
- Marketing and communication skills
- Project management and organizational skills
- Problem-solving and critical thinking
- Language proficiency (Italian and English)
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and communication experience, as well as any industry-specific knowledge
- Prepare examples of successful marketing campaigns or projects you've led, emphasizing your ability to manage multiple priorities and collaborate with stakeholders
- Demonstrate your problem-solving skills and ability to think critically during the interview process
ATS Keywords: Marketing, Communication, B2B, Project Management, Content Creation, Social Media, Digital Tools, Brand Strategy, Event Management, Problem Solving, Italian, English
ASSUMPTION: SGS's application process may vary depending on the specific role and location, so it's essential to monitor the company's career website for updates and guidance.
🛠️ Tools & Technologies
- ChatGPT (or similar AI-powered marketing tools)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Content management systems (e.g., WordPress, Drupal)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on SGS's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Leadership
- Teamwork
- Excellence
- Sustainability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and able to manage multiple priorities
Self-Assessment Questions:
- Do you align with SGS's core values, particularly integrity and excellence?
- Are you comfortable working in a fast-paced, collaborative environment with multiple stakeholders?
- Do you have a proven track record of managing multiple priorities and delivering results?
ASSUMPTION: SGS's company culture emphasizes collaboration, teamwork, and a results-driven approach, with a strong commitment to integrity and excellence.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders simultaneously
- Occasional overtime, especially around event planning and execution
- Working in a fast-paced, dynamic environment that may require adaptability and flexibility
- Navigating a large, global organization with diverse service offerings
ASSUMPTION: The potential challenges associated with this role are typical for a marketing and communication position within a large, global organization.
📈 Similar Roles Comparison
- Compared to related roles, this position places a stronger emphasis on event management and coordination with external partners
- SGS's global presence and diverse service offerings provide candidates with unique opportunities for growth and development
- This role may offer more opportunities for international assignments or relocations compared to similar positions within smaller organizations
ASSUMPTION: The specific comparisons between this role and related positions may vary depending on the candidate's experience and the organization's structure.
📝 Sample Projects
- Developing and executing a multichannel marketing campaign to promote a new service offering
- Managing the successful delivery of an industry-specific trade show or event, including planning, design, and post-event closure
- Collaborating with internal stakeholders to create and implement a narrative and content strategy for a key initiative
ASSUMPTION: The specific projects associated with this role may vary depending on the organization's priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing plan development process for SGS Italy Group, and how this role fits into that process?
- How does the Marketing & Communication Specialist collaborate with other Business Units and internal stakeholders to achieve common goals?
- What opportunities exist for professional growth and development within the organization, particularly for someone with my background and skills?
- How does SGS support work-life balance for its employees, particularly in this role?
- Can you provide an example of a successful marketing campaign or project led by a previous incumbent in this role, and what made it successful?
ASSUMPTION: The specific interview questions relevant to this role may vary depending on the candidate's experience and the organization's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the SGS job portal
- Tailor your resume and cover letter to highlight relevant marketing and communication experience, as well as any industry-specific knowledge
- Prepare examples of successful marketing campaigns or projects you've led, emphasizing your ability to manage multiple priorities and collaborate with stakeholders
- Demonstrate your problem-solving skills and ability to think critically during the interview process
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
