Marketing Communication Specialist

📌 Core Information

🔹 Job Title: Marketing Communication Specialist

🔹 Company: Ηπειρωτική Βιομηχανία Εμφιαλώσεων Α.Ε. (ΒΙΚΟΣ)

🔹 Location: Athens, Attica, Greece

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Contributing to the design and implementation of communication actions to enhance the company's brand image and recognition.
• Supporting the production and execution of marketing campaigns, collaborating with various teams and external partners.
• Organizational skills, creative thinking, problem-solving, and collaboration in a fast-paced environment.
• Proactive approach to staying updated on market trends and competitors.

ASSUMPTION: This role requires a proactive and creative individual who can work well in a team and adapt to changing priorities.

📋 Key Responsibilities

✅ Contributes to the design and implementation of communication actions aimed at enhancing the company's brand image and recognition.

✅ Supports the production and execution of marketing campaigns, collaborating with various teams and external partners.

✅ Prepares and maintains the company's communication materials, ensuring they align with the marketing strategy.

✅ Coordinates and collaborates with various teams, external partners, and advertising agencies.

✅ Prepares the framework for private agreements with suppliers and ensures their implementation upon approval.

✅ Contributes to the company's ESG initiatives by raising awareness and participating in related projects and the preparation of the ESG report.

✅ Identifies potential new partnerships that support the company's corporate social responsibility strategy.

✅ Plans and organizes events such as product launches, conferences, exhibitions, sponsorships, and social initiatives.

✅ Monitors the competition, stays updated on market trends, and proposes improvements to enhance the role's effectiveness.

✅ Monitors and analyzes performance indicators, identifies areas for improvement, and proposes enhancements.

✅ Presents and trains collaborators on the value and unique characteristics of each brand.

✅ Performs additional tasks assigned by management to achieve the company's goals.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical monitoring to ensure the brand's success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communication, Public Relations, or a related field.

Experience: 2-3 years of experience in PR or Communication.

Required Skills:

• Strong written and verbal communication skills in Greek and English.
• Creative and analytical thinking.
• Problem-solving skills and adaptability.
• Collaboration and teamwork skills.
• Proficiency in MS Office.

Preferred Skills:

• Experience with social media tools and advertising platforms.
• Digital marketing certifications.

ASSUMPTION: Candidates with relevant experience in the food and beverage industry or a related field may have an advantage.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on experience and industry standards)

Benefits:

• Private health insurance.
• Continuous training and development.
• Career advancement opportunities.
• Company mobile.

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on industry standards for a marketing communication specialist with 2-5 years of experience in Greece.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services. The company is a leading bottled water and refreshment producer in Greece, with a strong presence in the international market.

Company Size: Medium (501-1,000 employees). This size offers a balance between a structured environment and opportunities for growth and innovation.

Founded: 1990. The company has a rich history and extensive experience in the market.

Company Description:

• Epirotic Bottling Industry S.A. is a Greek family-owned company established in 1990, specializing in bottling natural mineral water and producing refreshments.
• The company operates four state-of-the-art factories with vertically integrated manufacturing processes, utilizing seven water springs and operating 33 production lines.
• In addition to its core water products, the company offers a range of refreshments, including low glycemic index flavors sweetened with stevia and a zero-sugar cola variant.
• The company has recently expanded its packaging options to include glass and aluminum for the HO.RE.CA market and has invested in sustainable growth with a €62.8 million investment plan under the National Recovery and Resilience Plan “Greece 2.0”.

Company Specialties:

• Natural mineral water production.
• Table water production.
• PET production.
• Polyethylene closures production.
• Soft drinks production.
• Iced tea production.

Company Website: https://www.epirotic.com/

ASSUMPTION: The company's focus on sustainability, innovation, and growth presents an attractive environment for career development.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and advancement within the marketing and communications department.

Reporting Structure: The Marketing Communication Specialist reports directly to the Marketing Manager.

Work Arrangement: On-site, full-time (40 hours/week).

Growth Opportunities:

• Progression to a senior role within the marketing and communications department.
• Expanding responsibilities and leading projects as the company grows.
• Potential opportunities in related departments, such as sales or product management.

ASSUMPTION: The company's focus on innovation and growth presents numerous opportunities for career advancement.

🌍 Location & Work Environment

Office Type: Corporate office in a business park.

Office Location(s): Athens, Attica, Greece.

Geographic Context:

• The Athens metropolitan area is the largest economic center in Greece, offering a vibrant business environment and numerous networking opportunities.
• The city is well-connected by public transportation, making it easily accessible from various residential areas.
• Athens offers a rich cultural scene, with numerous historical sites, museums, and entertainment options.

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break.

ASSUMPTION: The company's central location in Athens provides easy access to various amenities and a diverse talent pool.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR department.
• In-person or video interview with the hiring manager and a team member.
• Final interview with the Marketing Manager.

Key Assessment Areas:

• Communication skills and presentation abilities.
• Creativity and problem-solving skills.
• Adaptability and teamwork skills.
• Knowledge of the industry and market trends.

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role.
• Prepare a cover letter that demonstrates your enthusiasm for the position and the company.
• Be ready to discuss your experience with marketing campaigns, event planning, and communication strategies.

ATS Keywords: Marketing, Communication, Public Relations, Brand Management, Campaign Management, Event Planning, Social Media, Digital Marketing, Greek, English.

ASSUMPTION: The company's HR department uses Applicant Tracking Systems (ATS) to manage and filter applications, so including relevant keywords in your resume can improve your chances of being selected.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint).
• Social media platforms (Facebook, Instagram, LinkedIn, Twitter).
• Advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads).
• Event planning and management software (e.g., Eventbrite, Cvent).

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement.
• Sustainability and environmental responsibility.
• Customer focus and excellence.
• Collaboration and teamwork.

Work Style:

• Dynamic and fast-paced environment.
• Collaborative and team-oriented culture.
• Focus on results and achievement.

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you comfortable working collaboratively and adapting to changing priorities?
• Do you have a proactive approach to staying updated on market trends and competitors?

ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed and find fulfillment in this role.

⚠️ Potential Challenges

• The role may require working on weekends or evenings to support events and campaigns.
• The fast-paced environment may present challenges in balancing multiple projects and deadlines.
• The role may involve travel to attend events, conferences, or meet with external partners.
• The competitive nature of the industry may require continuous adaptation and innovation.

ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to manage their workload and maintain a healthy work-life balance.

📈 Similar Roles Comparison

• This role differs from other marketing communication positions in its focus on the food and beverage industry and the company's commitment to sustainability and innovation.
• The role offers a unique opportunity to work for a leading Greek company with a strong international presence.
• Career progression may involve expanding responsibilities or transitioning to related roles within the company.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Planning and executing a product launch event for a new refreshment flavor.
• Developing and implementing a social media campaign to raise brand awareness among young adults.
• Collaborating with external partners to create co-branded content and events that align with the company's ESG initiatives.

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term marketing strategy and how this role contributes to its success?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing campaigns, and what metrics are most important?
• What is the company's approach to work-life balance, and how does it support employees in achieving it?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting.
• Tailor your resume to highlight relevant skills and experiences for this role, including industry-specific keywords.
• Prepare a cover letter that demonstrates your enthusiasm for the position and the company, addressing how your skills and experiences make you a strong fit for the role.
• If applicable, prepare examples or a portfolio showcasing your marketing and communication skills.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.