マーケティングコミュニケーションスペシャリスト/ Marketing communication specialist

📌 Core Information

🔹 Job Title: マーケティングコミュニケーションスペシャリスト / Marketing communication specialist

🔹 Company: Danaher

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: FULL_TIME

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: 2025-04-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Promoting products through digital channels, exhibitions, and seminars
• Enhancing brand recognition through strategic planning and execution
• Collaborating with product managers and sales departments
• Managing and analyzing data using CRM and market analysis tools

ASSUMPTION: This role requires a strong understanding of marketing communication strategies and digital marketing tactics to effectively promote products and enhance brand recognition.

📋 Key Responsibilities

✅ Develop and execute promotional activities for products through digital channels, exhibitions, and seminars

✅ Enhance brand recognition through strategic planning and execution of product exhibitions and seminars

✅ Manage and update the company website as the web editor, ensuring accurate and up-to-date content

✅ Implement SEO strategies and commercial campaigns to generate leads

✅ Plan and execute user and customer communication strategies, including newsletters and user portal sites

✅ Manage the commercial asset library, creating, updating, and maintaining assets and promotional materials

✅ Manage and report on marketing budgets

✅ Manage and analyze data using CRM and market analysis tools

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work collaboratively with various teams to ensure successful execution of marketing campaigns and projects.

🎯 Required Qualifications

Education: University degree (any major)

Experience: 2-5 years of experience in marketing communication, digital marketing, or a related field

Required Skills:

• Proven experience in marketing communication or digital marketing
• Excellent communication skills in Japanese and intermediate English (TOEIC 750 or above)
• Strong project management skills and attention to detail
• Ability to work collaboratively with domestic and international teams
• Familiarity with CRM and market analysis tools

Preferred Skills:

• Experience in the healthcare industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the healthcare industry and additional language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: ¥5,000,000 - ¥7,900,000 per year (including a fixed annual bonus of 4 months)

Benefits:

• Health Insurance
• Welfare Pension
• Employment Insurance
• Workers' Accident Compensation Insurance
• Commuting Allowance
• Retirement Benefits
• Life Insurance
• Long-Term Disability Income Insurance
• Career Development Support
• Health Checkups
• Influenza Vaccination Subsidy

Working Hours: 40 hours per week, with a flexible work arrangement (no core hours)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing communication specialist role in Tokyo. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 10,001+ employees

Founded: 1969 (as Danaher Corporation)

Company Description:

• Danaher is a leading global life sciences and diagnostics innovator, committed to accelerating the power of science and technology to improve human health.
• The company partners with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
• Danaher's global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology, and beyond.

Company Specialties:

• Life Sciences
• Diagnostics
• and Biotechnology

Company Website: www.danaher.com

ASSUMPTION: Danaher's extensive experience and global presence in the life sciences and diagnostics industry provide a strong foundation for the company's continued success and growth.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Director, Marketing

Work Arrangement: On-site, with a flexible work arrangement (no core hours)

Growth Opportunities:

• Potential career progression within the marketing department or related fields
• Opportunities to work on diverse projects and collaborate with various teams
• Access to training and development resources to enhance skills and advance career growth

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing communication or related fields.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Tokyo, Tōkyō, Japan

Geographic Context:

• Tokyo is the capital city of Japan and the most populous metropolitan area in the world
• The city is a major international finance center and hosts the headquarters of several of the world's largest investment banks and insurance companies
• Tokyo is also a significant hub for the electronics, publishing, and broadcasting industries

Work Schedule: Full-time, with a flexible work arrangement (no core hours)

ASSUMPTION: Tokyo's vibrant business environment and diverse industries provide ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and job offer

Key Assessment Areas:

• Communication skills and language proficiency
• Marketing communication and digital marketing skills
• Project management skills and attention to detail
• Cultural fit and team collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research Danaher's company culture and values to demonstrate your fit for the organization

ATS Keywords: Marketing communication, digital marketing, event planning, project management, CRM, market analysis, brand recognition, SEO, lead generation, customer engagement

ASSUMPTION: Applicants should focus on demonstrating their relevant skills and experiences throughout the application process to increase their chances of success.

🛠️ Tools & Technologies

• CRM software (e.g., Microsoft Dynamics 365)
• Marketing automation tools (e.g., HubSpot, Marketo)
• SEO tools (e.g., Google Analytics, SEMrush)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Quality
• Collaboration

Work Style:

• Results-driven and data-informed decision-making
• Strong project management skills and attention to detail
• Ability to work collaboratively with domestic and international teams
• Adaptability and flexibility in a dynamic work environment

Self-Assessment Questions:

• How have you demonstrated innovation in your previous marketing campaigns or projects?
• Can you provide an example of a time when you successfully collaborated with a diverse team to achieve a common goal?
• How do you approach continuous learning and professional development in your current role?

ASSUMPTION: Applicants should reflect on their personal values and work style preferences to ensure a strong fit with Danaher's company culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse teams across different time zones
• Adapting to changes in marketing strategies and priorities
• Keeping up-to-date with industry trends and best practices in marketing communication and digital marketing

ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on marketing communication and digital marketing for a specific product line within a large, global organization.
• Industry-specific context: The healthcare industry requires a strong understanding of regulatory requirements and patient-centered marketing strategies.
• Career path comparison: This role offers opportunities for career progression within the marketing department or related fields, with potential growth into management or specialized roles.

ASSUMPTION: Applicants should consider their career goals and aspirations when evaluating this role compared to similar positions in the industry.

📝 Sample Projects

• Planning and executing a successful product launch campaign, including digital marketing, events, and PR efforts
• Developing and implementing a customer engagement strategy to improve customer satisfaction and loyalty
• Conducting market research and analysis to inform marketing strategies and tactics

ASSUMPTION: Applicants should be prepared to provide specific examples of their past projects and achievements during the interview process.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the marketing department or related fields?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion in the workplace?

ASSUMPTION: Applicants should use the interview process to gather information about the role, the team, and the company culture to ensure a strong fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the