📌 Core Information
🔹 Job Title: Marketing Communication Specialist IKEA/ИКЕА София
🔹 Company: IKEA Bulgaria
🔹 Location: Sofia, Sofia-City, Bulgaria
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the design and implementation of IKEA's communications strategic plan across all touchpoints
- Collaborating with the leadership team to enhance IKEA's brand identity and strengthen customer connections
- Increasing visitor volume to all touchpoints through integrated marketing communications in traditional and online media
- Ensuring consistent IKEA brand identity, values, and key benefits in local activities and advertising messages
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage complex projects and budgets.
📋 Key Responsibilities
✅ Design and implement IKEA's communications strategic plan across all touchpoints
✅ Collaborate with the leadership team to enhance IKEA's brand identity and strengthen customer connections
✅ Increase visitor volume to all touchpoints through integrated marketing communications
✅ Ensure consistent IKEA brand identity, values, and key benefits in local activities and advertising messages
✅ Plan and implement effective and efficient integrated media plans with adequate reach and continuity
ASSUMPTION: This role requires a high level of autonomy, strong project management skills, and the ability to work effectively with cross-functional teams and external stakeholders.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Economics, or a relevant field
Experience: Approximately 4 years of experience as a Marketing specialist in a multinational company or media agency
Required Skills:
- Excellent communication, influencing, and organizational skills
- Ability to coordinate complex projects, work with budgets, and manage tough deadlines
- Proficiency in Bulgarian and English
Preferred Skills:
- Experience in the retail industry
- Familiarity with IKEA's brand and values
ASSUMPTION: Candidates with relevant experience in marketing communications and a strong understanding of the IKEA brand are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between 2,500 and 3,500 BGN per month, based on experience and qualifications. This estimate is based on industry standards for marketing communication specialists in Bulgaria.
Benefits:
- Highly professional and fast-paced working environment
- Food vouchers up to 200 BGN
- Preferential prices for food and drinks in IKEA bistro and staff restaurant
- Annual bonus based on store achievements
- 1,000 BGN bonus for the "Refer a Friend" program
- Flexible working hours on shifts
- Induction and other training opportunities
- Additional health insurance
- 20% discount in IKEA and 20% discount in Intersport
- Holiday vouchers from internal initiatives
- Vouchers for birth, marriage, and academic achievements
Working Hours: Full-time, with flexible working hours on shifts
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and experience. Benefits are subject to change and may be based on specific internal initiatives.
📌 Applicant Insights
🔍 Company Context
Industry: IKEA operates in the retail industry, focusing on home furnishing and design. The company is known for its affordable, high-quality products and commitment to sustainability.
Company Size: IKEA is a large, multinational organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse perspectives.
Founded: IKEA was founded in Sweden in 1943 by Ingvar Kamprad. The company has since grown into a global leader in home furnishings, with a presence in over 50 countries.
Company Description:
- IKEA's mission is to create a better everyday life for the many people
- The company offers well-designed, functional, and affordable home furnishing products
- IKEA is committed to sustainability and responsible business practices
Company Specialties:
- Home furnishing and design
- Retail and e-commerce
- Sustainable business practices
Company Website: ikea.com
ASSUMPTION: IKEA's focus on sustainability, affordability, and customer-centric design sets it apart in the retail industry.
📊 Role Analysis
Career Level: This role is at the specialist level, requiring a combination of strategic thinking and tactical execution.
Reporting Structure: The Marketing Communication Specialist reports directly to the IKEA Bulgaria leadership team and works closely with cross-functional teams and external stakeholders.
Work Arrangement: This role is on-site, with flexible working hours on shifts.
Growth Opportunities:
- Progression to a senior marketing role within IKEA Bulgaria
- Opportunities to work on international projects or transfer to other IKEA markets
- Professional development through IKEA's training and learning programs
ASSUMPTION: IKEA's global presence and commitment to employee development offer strong growth opportunities for motivated individuals.
🌍 Location & Work Environment
Office Type: IKEA Bulgaria operates a regional office in Sofia, with a fast-paced and collaborative work environment.
Office Location(s): Sofia, Bulgaria
Geographic Context:
- Sofia is the capital and largest city of Bulgaria, with a population of over 1.2 million
- The city offers a mix of modern infrastructure and historic architecture, with a vibrant cultural scene
- Sofia has a temperate continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time, with flexible working hours on shifts
ASSUMPTION: Sofia offers a dynamic work environment, with a mix of modern infrastructure and historic charm. The city's cultural scene and climate may appeal to candidates with diverse interests.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and/or team members
- Final interview with the regional manager
Key Assessment Areas:
- Communication and presentation skills
- Strategic thinking and problem-solving
- Project management and organizational skills
- Cultural fit and alignment with IKEA's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing communications experience and skills
- Demonstrate your understanding of IKEA's brand and values in your application materials
- Prepare examples of your past marketing communications projects and their outcomes
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Marketing, Communications, Brand Identity, Strategic Planning, Project Management, Budget Management, Deadline Management, Customer Connections, Integrated Marketing, Traditional Media, Online Media
ASSUMPTION: IKEA's hiring process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, communication, and project management.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Mailchimp)
ASSUMPTION: The specific tools and technologies required for this role may vary based on IKEA Bulgaria's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Democratic, open, and inclusive
- Giving and caring
- Leading by example
- Simplifying and improving
- Togetherness and teamwork
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you align with IKEA's company values and work style?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have experience managing complex projects and budgets?
ASSUMPTION: IKEA's company culture emphasizes democracy, inclusivity, and continuous improvement, with a focus on teamwork and collaboration.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with cross-functional teams and external stakeholders
- Adapting to a fast-paced and changing work environment
- Balancing strategic thinking with tactical execution
ASSUMPTION: This role may present challenges related to project management, stakeholder communication, and adaptability to change.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Communications Manager in other retail or consumer goods companies
- However, IKEA's focus on affordability, sustainability, and customer-centric design sets it apart in the industry
- Career progression in IKEA may offer unique opportunities for international exposure and growth
ASSUMPTION: While this role shares similarities with other marketing communications positions, IKEA's unique focus on affordability and sustainability offers a distinct opportunity for candidates interested in these aspects of the retail industry.
📝 Sample Projects
- Developing and implementing a marketing communications campaign to launch a new IKEA product line in Bulgaria
- Coordinating a cross-functional team to create and execute an integrated marketing plan for an IKEA store opening
- Managing the IKEA Bulgaria social media presence and engaging with customers online
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Marketing Communication Specialist role at IKEA Bulgaria.
❓ Key Questions to Ask During Interview
- How does this role contribute to IKEA Bulgaria's overall marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does IKEA support the professional development of its marketing communications team members?
- What are the most challenging aspects of this role, and how have previous incumbents addressed them?
- How does IKEA measure the success of its marketing communications efforts?
ASSUMPTION: These interview questions are designed to assess the strategic focus, priorities, and metrics for success in the Marketing Communication Specialist role at IKEA Bulgaria.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing communications experience and skills
- Prepare examples of your past marketing communications projects and their outcomes
- Follow up with the hiring manager after your interview to express your interest in the role
- If selected for the final interview, be prepared to present your ideas for enhancing IKEA's brand identity and strengthening customer connections
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
