Marketing Communications Consultant

📌 Core Information

🔹 Job Title: Marketing Communications Consultant

🔹 Company: Kandu Health

🔹 Location: Campbell, California, United States (Remote)

🔹 Job Type: Part-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 6, 2025

🔹 Experience Level: Mid-Senior level (7+ years)

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Strategic and hands-on marketing communications for a digital health company focused on stroke recovery
• Supporting brand development and messaging, managing marketing content, and overseeing public relations
• Collaborating with cross-functional teams and agencies to deliver clear, compliant, and engaging messaging across multiple channels
• Planning and supporting small trade shows and industry events, and managing social media campaigns

ASSUMPTION: This role requires a versatile communicator with a strong background in digital health and medical devices, encompassing both B2B and DTC marketing, to thrive in a fast-paced, start-up environment.

📋 Key Responsibilities

✅ Support brand development & messaging with creative agency

✅ Develop and refine brand voice, positioning, and corporate messaging aligned with strategic business goals and regulatory standards

✅ Manage marketing content creation for multiple sales teams

✅ Write and edit marketing materials including website copy, brochures, white papers, email campaigns, blog posts, and thought leadership content tailored for healthcare audiences

✅ Plan and remotely support small trade shows and industry events, including booth design, logistics, and collateral development

✅ Help supervise public relations agency

✅ Collaborate on PR strategies, media outreach, and press releases to raise brand visibility and credibility within the healthcare space

✅ Develop, promote, and manage educational and lead-generating webinars with key opinion leaders and internal stakeholders

✅ Oversee agencies that execute organic and paid social campaigns on platforms such as LinkedIn, Twitter/X, and Instagram; analyze performance and optimize for engagement and reach

ASSUMPTION: This role involves a mix of strategic planning, creative writing, and project management, with a focus on delivering clear, compliant, and engaging messaging across multiple channels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 7+ years of marketing communications experience in digital health, medical devices, or closely related industries

Required Skills:

• Proven success across both B2B and DTC channels
• Deep understanding of regulatory and HHS marketing requirements
• Proficiency in Salesforce, HubSpot, and Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Strong project management and budgeting skills with the ability to prioritize in a deadline-driven environment
• Excellent written and verbal communication skills with attention to tone and compliance
• Experience working in start-up cultures with demonstrated agility and resourcefulness
• Knowledge of data privacy regulations (HIPAA, GDPR, etc.) preferred

Preferred Skills:

• Familiarity with clinical workflows and decision-making journeys in the healthcare ecosystem
• Experience managing cross-functional teams or agency relationships
• Ability to synthesize complex scientific and medical content into accessible and persuasive messaging

ASSUMPTION: The ideal candidate will have a strong background in digital health and medical devices, with a proven track record of delivering clear, compliant, and engaging messaging across multiple channels in a fast-paced, start-up environment.

💰 Compensation & Benefits

Salary Range: $100 - $130 per hour, 20 hours a week

Benefits:

• Opportunity to work with new and exciting technology with the mission of improving the lives of stroke survivors and their families
• Small team environment with a strong culture of collaboration
• Flexible work arrangement with remote work options

Working Hours: 20 hours per week, with flexibility to adjust based on project needs

ASSUMPTION: The salary range provided is a general guidance only and may vary based on factors such as candidate's work experience, education/training, key skills, and internal equity, as well as location, market, and business considerations.

📌 Applicant Insights

🔍 Company Context

Industry: Kandu Health operates in the digital health and stroke recovery sectors, focusing on providing remote clinical support to stroke survivors and their care partners

Company Size: Kandu Health is a small company with 11-50 employees, offering a small team environment where contributions make a meaningful impact

Founded: Kandu Health was founded in 2021 as a subsidiary of Imperative Care, with a mission to address gaps in the health care system from disease detection through patient recovery

Company Description:

• Kandu Health is a digital health company designed for and by people recovering from stroke, focusing on a unique program that fully meets the needs of survivors and their families
• The company is part of a broader purpose-driven organization dedicated to addressing gaps in the health care system, reimagining the way stroke and vascular diseases are treated to transform the way life is lived
• Kandu Health values creativity, collaboration, and the courage to challenge the status quo while improving lives through smarter, safer, and more connected care solutions

Company Specialties:

• Digital Health and Stroke

Company Website: www.kanduhealth.com

ASSUMPTION: Kandu Health is a mission-driven company focused on improving the lives of stroke survivors and their families through innovative digital health solutions.

📊 Role Analysis

Career Level: Mid-Senior level (7+ years of experience)

Reporting Structure: This role reports directly to the leadership team at Kandu Health

Work Arrangement: Remote (20 hours per week, with flexibility to adjust based on project needs)

Growth Opportunities:

• Potential for long-term growth and career development within the company
• Opportunity to work on cutting-edge technology and innovative healthcare solutions
• Chance to make a significant impact on the lives of stroke survivors and their families

ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, start-up environment with a strong mission and potential for growth and impact.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from the company's headquarters in Campbell, California)

Office Location(s): 210 E Hacienda Ave, Campbell, California 95008, US

Geographic Context:

• The Campbell, California area offers a mix of urban and suburban living, with a median household income of $112,000 and a cost of living slightly above the national average
• The area is known for its high-quality schools, diverse communities, and numerous parks and recreational facilities
• Kandu Health's headquarters is located in the heart of Campbell, providing easy access to amenities and public transportation

Work Schedule: 20 hours per week, with flexibility to adjust based on project needs

ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from the comfort of one's home, with the option to work from the company's headquarters in Campbell, California.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the leadership team to discuss the role, responsibilities, and expectations
• Skills assessment or case study to evaluate problem-solving and communication skills
• Final interview with the CEO or another senior leader to discuss long-term goals and fit within the organization

Key Assessment Areas:

• Communication skills and ability to deliver clear, compliant, and engaging messaging
• Understanding of regulatory requirements and data privacy regulations
• Project management and budgeting skills
• Cultural fit and alignment with Kandu Health's mission and values

Application Tips:

• Highlight relevant experience in digital health, medical devices, or closely related industries
• Demonstrate a strong understanding of regulatory requirements and data privacy regulations
• Showcase your ability to synthesize complex scientific and medical content into accessible and persuasive messaging
• Tailor your resume and cover letter to emphasize your skills and experience relevant to the role and Kandu Health's mission

ATS Keywords: Marketing Communications, Digital Health, Medical Devices, B2B Marketing, DTC Marketing, Project Management, Content Creation, Public Relations, Social Media Campaigns, Webinars, Salesforce, HubSpot, Adobe Creative Suite, Regulatory Compliance, Data Privacy Regulations, Cross-Functional Team Management

ASSUMPTION: The application process for this role is designed to assess the candidate's communication skills, understanding of regulatory requirements, project management skills, and cultural fit with Kandu Health's mission and values.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The ideal candidate will have proficiency in the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Everybody deserves support
• Agency improves outcomes
• Quality of life directly impacts health
• Community support matters

Work Style:

• Collaborative and team-oriented
• Adaptable and resourceful in a fast-paced environment
• Committed to delivering clear, compliant, and engaging messaging

Self-Assessment Questions:

• Do you have a strong background in digital health and medical devices, with a proven track record of delivering clear, compliant, and engaging messaging across multiple channels in a fast-paced, start-up environment?
• Are you comfortable working remotely and collaborating with cross-functional teams and agencies to deliver projects on time and within budget?
• Do you share Kandu Health's commitment to improving the lives of stroke survivors and their families through innovative digital health solutions?

ASSUMPTION: The ideal candidate will align with Kandu Health's mission and values, demonstrating a strong commitment to improving the lives of stroke survivors and their families through innovative digital health solutions.

⚠️ Potential Challenges

• Working in a fast-paced, start-up environment with tight deadlines and competing priorities
• Managing multiple projects and stakeholders simultaneously
• Navigating regulatory requirements and data privacy regulations in the healthcare industry
• Adapting to a remote work environment with limited in-person interaction

ASSUMPTION: The ideal candidate will be adaptable, resourceful, and comfortable working in a fast-paced, start-up environment with limited supervision.

📈 Similar Roles Comparison

• This role is unique in its focus on digital health and stroke recovery, requiring a strong understanding of regulatory requirements and data privacy regulations in the healthcare industry
• Compared to other marketing communications roles, this position offers a unique opportunity to work on innovative healthcare solutions with a strong mission and potential for growth and impact
• Career path for this role may include progression to a full-time position, management, or specialized expertise within the digital health and stroke recovery sectors

ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, start-up environment with a strong mission and potential for growth and impact, compared to other marketing communications roles.

📝 Sample Projects

• Developing and refining brand voice, positioning, and corporate messaging for a new digital health product launch
• Managing marketing content creation for multiple sales teams, including website copy, brochures, white papers, email campaigns, blog posts, and thought leadership content
• Planning and supporting small trade shows and industry events, including booth design, logistics, and collateral development

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the marketing communications role at Kandu Health, requiring a versatile communicator with a strong background in digital health and medical devices.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion in the digital health and stroke recovery sectors?
• How does this role fit into the company's overall marketing and communications strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Kandu Health support work-life balance for its employees, particularly those working remotely?
• What opportunities are there for professional development and growth within the company?

ASSUMPTION: These key questions are designed to assess the candidate's understanding of the role, the company's mission and values, and the opportunities for professional development and growth within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your skills and experience relevant to the role and Kandu Health's mission
• Prepare a portfolio or examples of your work, showcasing your ability to deliver clear, compliant, and engaging messaging across multiple channels
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.