📌 Core Information
🔹 Job Title: Marketing Communications & Content Specialist (Poland) (Contractor)
🔹 Company: Trek
🔹 Location: Poland (Remote)
🔹 Job Type: Contractor
🔹 Category: Marketing
🔹 Date Posted: 2025-05-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Delivering global brand content and creating localized communications for the Polish market
- Managing and analyzing paid campaigns on Meta and Google
- Executing email communications to retailers and consumers
- Supporting internal marketing and creating content for various marketing channels
- Collaborating with cross-functional teams and stakeholders
ASSUMPTION: This role requires strong communication, organization, and multitasking skills, as well as creativity, adaptability, and analytical thinking.
📋 Key Responsibilities
✅ Act as the local language specialist for all marketing activities, ensuring that all content and communications are created to support global and local strategies and achieve goals
✅ Generate original and engaging local content in-language to be used in B2B, B2C, and media communications and channels based on current trends, marketing strategy, and what target audiences are looking for
✅ Work closely with the PR & media specialist and UK+ retail marketing and digital functions to identify opportunities and concept great content that builds brand awareness, quality comms audience growth, high audience engagement, and drives website traffic and revenue
✅ Ensure brand voice, content, and brand standards are always met
✅ Collaborate with communications counterparts to ensure usability and synergy between UK+ markets on local content, communication calendars, sharing best practices with EU and global
✅ Work with the UK+ Communications & Content Manager, PR counterpart, and EU design team to concept and plan any local asset production (photography, video, and graphics), coordinating the rights and contracts, supplier management, production, and sign off these assets/content
✅ Create and execute B2C and B2B emails, optimizing the conversion paths through A/B Testing, automation, segmentation, personalization, measuring CTA performance, and improving conversion rate consistently
✅ Create and publish local and global blogs
✅ Implement and analyze digital marketing strategies including paid search, SEO, and social media for the Polish market
✅ Create and execute both EU and local B2B articles and content on trekbikes.com/b2b to schedule
✅ Share content and updates across internal platforms and groups, including Teams channels, email, and SharePoint news feeds
✅ Proofread for centrally generated content, manage proofing workflow to deadlines and budgets, and provide translation of local content for market
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and project management skills to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 4+ years of experience in marketing communications, with media or retail-related experience advantageous
Required Skills:
- Fluency in Polish and English, with strong written and verbal communication skills
- Experience in delivering marketing communications using email production/distributions systems
- Highly organized, excellent time management, and pro-active goal accountability
- Ability to effectively communicate with a wide variety of audiences
- High level of own commercial judgement and initiative
- Analytical, creative, and out-of-the-box thinking
- Proficient in Microsoft Office, Google Ads, and Meta advertising platforms
- Ability to build sound relationships both internally and externally with great customer service skills
- Ability to work independently with minimal supervision on projects
- Strong copywriting skills
- Experience in wider digital marketing and understanding of marketing data/insights advantageous
- Ability to confidently report to senior managers and stakeholders
- Good knowledge of Trek products and the cycling industry or willingness to learn
- Willingness and ability to travel as required
Preferred Skills:
- Experience in the cycling industry or sports marketing
- Familiarity with the Polish market and consumer behavior
- Knowledge of SEO best practices and content management systems
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their marketing communications and content creation skills, with a focus on the Polish market.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between PLN 12,000 - 16,000 per month (gross) based on experience level and market standards for contract roles in Poland. This is an estimate, and the actual salary may vary.
Benefits:
- Flexible working hours and remote work arrangement
- Opportunities for professional development and growth within the company
- Health insurance and other employee benefits
- Discounts on Trek products and services
Working Hours: This role requires a standard full-time work schedule, with flexibility for occasional overtime or adjusted hours to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for contract roles in Poland. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Trek is a leading global manufacturer of bicycles, bicycle parts, and cycling gear, operating in the competitive sporting goods industry.
Company Size: Trek is a mid-sized company with approximately 5,000-10,000 employees worldwide, providing a dynamic and collaborative work environment.
Founded: Trek was founded in 1976 in Waterloo, Wisconsin, USA, and has since expanded its operations to multiple countries, including Poland.
Company Description:
- Trek is a place where you’re valued for being you. If you’re really into bikes, that’s great. If you’re not (yet), that’s great too. Because there’s a lot more to Trek than bikes.
- Every person has a unique history and life experience to bring to the table. We respect that. It’s what makes us who we are.
- At Trek, there's only one standard you have to meet - love.
Company Specialties:
- Product Development
- Design
- Engineering
- Cycling
- Human Resources
- Marketing
- Communication
- Finance
- Mountain Bikes
- Manufacturing
- Social Media
- Health
- Information Technology
- Events
- Cycling Athletes
- Videography
- Photography
- Outdoor Industry
- Fitness
- Triathlon
- Internships
- Corporate
- Retail
- Sales
- eCommerce
- Bicycles
- Distribution
- and Information Systems
Company Website: trekbikes.com
ASSUMPTION: Trek's diverse range of specialties reflects its commitment to a holistic approach to business, focusing on both internal and external stakeholders.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of established skills and the ability to grow and adapt in a dynamic environment.
Reporting Structure: The Marketing Communications & Content Specialist reports directly to the UK+ Communications & Content Manager and works closely with the Poland PR & Media Specialist, UK+ retail marketing and digital functions, and the EU and global marketing teams.
Work Arrangement: This role is remote-only, with flexibility for occasional travel as required.
Growth Opportunities:
- Progression to a full-time, permanent position within the company
- Expansion of responsibilities and leadership opportunities as the company grows and evolves
- Potential to transition to other roles within the marketing department or the organization as skills and interests develop
ASSUMPTION: The remote work arrangement and growth opportunities make this role an attractive choice for candidates seeking flexibility and long-term career development.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office location required for this role.
Office Location(s): Poland (remote)
Geographic Context:
- Poland has a well-established cycling culture and a growing market for cycling-related products and services
- The Polish market presents unique opportunities for marketing communications and content creation tailored to local audiences
- Poland's central location in Europe offers strategic advantages for regional marketing and communication efforts
Work Schedule: Standard full-time work hours, with flexibility for occasional overtime or adjusted hours to meet project deadlines.
ASSUMPTION: The remote work arrangement and geographic context of this role provide candidates with the opportunity to work from anywhere in Poland and enjoy the benefits of a flexible work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and relevant team members
- Background check and reference check for the final candidate
Key Assessment Areas:
- Language proficiency in Polish and English
- Communication and presentation skills
- Cultural fit and alignment with Trek's values
- Problem-solving and analytical skills
- Creativity and adaptability in marketing communications
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing communications experience and skills
- Showcase your understanding of the Polish market and consumer behavior in your application materials
- Prepare examples of your marketing communications work, with a focus on the Polish market, for the interview
- Research Trek's products, brand, and company culture to demonstrate your enthusiasm and fit for the role
ATS Keywords: Marketing Communications, Content Creation, Localization, Polish Language, English Language, Marketing Strategy, Paid Campaigns, Email Marketing, Digital Marketing, SEO, Social Media, Project Management, Brand Voice, Brand Standards, Collaboration, Stakeholder Management, Contractor, Poland, Remote Work
ASSUMPTION: The interview process for this role will focus on assessing the candidate's language skills, cultural fit, and marketing communications expertise, with a strong emphasis on the Polish market.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Ads and Meta advertising platforms
- Content management systems (e.g., WordPress, Drupal)
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing communications industry and can be easily learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Love
- Act with Integrity
- Inspire and Be Inspired
- Pursue Progress
- Create Strong Relationships
- Act Like an Owner
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
- Creative and innovative in problem-solving
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with Trek's core value of 'Love' in your personal and professional life?
- Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it, and what was the outcome?
- How do you approach building and maintaining strong relationships with internal and external stakeholders?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Trek's values and provide concrete examples of their work style and cultural fit during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic work environment
- Adapting to changes in marketing strategies, priorities, or project scope
- Balancing remote work responsibilities and maintaining productivity in a home office setting
- Navigating the unique cultural and linguistic aspects of the Polish market
ASSUMPTION: The potential challenges of this role require candidates to be highly organized, adaptable, and resilient in the face of change and uncertainty.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the Polish market and the requirement for fluency in Polish and English
- The Polish market presents unique opportunities and challenges compared to other European markets, requiring tailored marketing communications strategies
- As a contractor, the candidate will have more flexibility and autonomy in managing their workload and schedule compared to full-time, permanent employees
ASSUMPTION: Candidates should be prepared to discuss the unique aspects of this role and how their skills and experience make them a strong fit for the position.
📝 Sample Projects
- Developing a comprehensive marketing communications plan for the launch of a new Trek product in the Polish market
- Creating and executing a targeted email marketing campaign to drive sales and engagement among Polish consumers
- Managing a local photo and video shoot to capture authentic Polish cycling culture and showcase Trek's products
ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of initiatives they might work on in this role and the level of responsibility and autonomy they can expect.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges and opportunities facing Trek in the Polish market?
- How does this role fit into the broader marketing strategy for Trek in Europe and globally?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Trek support the professional development and growth of its employees, particularly those in remote roles?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within the company?
ASSUMPTION: Candidates should use the interview to gather as much information as possible about the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing communications experience and skills, with a focus on the Polish market
- Prepare examples of your marketing communications work, with a focus on the Polish market, for the interview
- Research Trek's products, brand, and company culture to demonstrate your enthusiasm and fit for the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
