Marketing & Communications Executive

📌 Core Information

🔹 Job Title: Marketing & Communications Executive

🔹 Company: Beyond Co

🔹 Location: Newmarket, Suffolk, United Kingdom

🔹 Job Type: Hybrid (2 days on-site, 2 days WFH)

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-01

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving engagement and adoption of cybersecurity solutions through creative messaging
• Managing cross-channel communication, including CRM tools, direct mail, events, and collateral
• Collaborating with internal teams, key stakeholders, and external partners to strengthen brand presence
• Ensuring messaging is clear, compelling, and aligned with brand values and strategic goals

ASSUMPTION: This role requires a strong customer-centric mindset, with a focus on understanding customer needs and crafting targeted solutions. It also demands excellent communication skills and the ability to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Research and analyse customer behaviours, motivations, and challenges to understand their needs and craft compelling marketing strategies

✅ Design and execute tailored marketing campaigns that align with audience needs, leveraging data-driven insights to enhance engagement, boost customer acquisition, and increase product adoption

✅ Strategically manage lead generation initiatives by optimising CRM tools, email automations, and executing targeted email sequencing campaigns that nurture prospects and drive conversions

✅ Write blog posts, newsletters, and social media content to engage prospects, improve SEO, and build brand awareness, managing social media accounts to maintain an active presence and drive organic traffic

✅ Assist in streamlining sales processes by supporting key partnerships, equipping sales teams with relevant materials, and representing Secure Schools professionally in all engagements with external stakeholders

✅ Develop a deep understanding of the school and Multi-Academy Trust (MAT) sales process, using this knowledge to enhance outreach strategies and effectively engage decision-makers

✅ Work closely with leadership, including the Operations Director and Product Marketing Manager, to align marketing efforts with overarching business objectives, ensuring campaigns are high-impact and results-driven

✅ Together with the Product Marketing Manager, develop and manage a structured marketing calendar that ensures consistent and timely execution of marketing activities, boosting brand visibility and supporting long-term product adoption

✅ Craft engaging, brand-aligned content across multiple channels, including blogs, social media, and sales collateral, ensuring all messaging effectively communicates value and resonates with target audiences

✅ Regularly update and maintain the Secure Schools website via HubSpot, ensuring all information is current, relevant, and aligned with the latest marketing campaigns and business objectives

✅ Support the Event Manager in organising and delivering successful national events, ensuring strong brand representation, effective audience engagement, and seamless event logistics

✅ Work closely with the digital marketing executive to optimise PPC campaigns and implement data-driven digital marketing tactics that maximise online reach and lead generation

ASSUMPTION: This role requires a strong understanding of marketing best practices, exceptional communication skills, and the ability to thrive in a fast-moving company and evolving industry.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: Minimum of 1 year of experience in a marketing & communications role

Required Skills:

• Strong passion for copywriting with a creative mindset and ability to craft engaging and compelling content
• A foundational understanding of marketing best practices, including digital marketing, branding, and content strategy
• Exceptional verbal and written communication skills, with the ability to engage and interact effectively with a range of stakeholders
• Ability to work both independently and collaboratively within a team, taking initiative when required
• Strong organisational skills with the ability to prioritise tasks and meet deadlines
• A meticulous eye for detail, ensuring accuracy and consistency across all communications
• Ability to thrive in a fast-moving company and an evolving industry, staying agile and open to change

Preferred Skills:

• Experience with content management systems (CMS) and email marketing platforms

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the responsibilities and the company's location.

💰 Compensation & Benefits

Salary Range: £27,000 - £32,000 per year (based on AI estimate)

Benefits:

• 4-Day Working Week
• Flexible Working Schedule
• Onsite Gym Facilities
• Annual Personal and Professional Development Budget
• Buying and Selling Holiday Scheme
• Additional Holiday for Length of Service
• Onsite Trained Mental Health and Well-Being Champions
• Monthly Lunch Club
• Comprehensive Wellness Programmes
• Enhanced Maternity, Paternity and Adoption Benefits
• Electric Car Scheme
• Cycle to Work Scheme
• Eye Examination Scheme
• Financial Contribution to Work-from-Home Set Up
• Use of New Technology
• Frequent Company-Funded Social Events
• Office Closure Between Christmas & New Year
• Access to Continuous Learning and Development Opportunities
• Comprehensive Employee Referral Scheme
• Casual Dress Code
• Enhanced Pension Payments
• Retail Vouchers
• Private Medical Insurance
• Dental Plan

Working Hours: 32 hours across a 4-day week (no salary sacrifice)

ASSUMPTION: The salary range provided is an AI estimate based on the company size, industry, and location. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 201-500 employees

Founded: Not specified

Company Description:

• Beyond unifies three technology-driven brands, Wonde, Evouchers, and Secure Schools, with a vision to create intelligent technological solutions that are simple in design but bring powerful results to those who use them
• The company believes technology should not be complicated or overwhelming. It should do what it says - quickly, safely, and efficiently
• Beyond values, supports, and champions those they work with, promoting personal growth and happiness, and creating adaptable and comprehensive benefits packages to suit individual needs

Company Specialties:

• Reducing the friction of adoption of technology
• Helping customers navigate an often overwhelming area
• Providing solutions that make everyday life easier, more supported, and provide the ability to enjoy significant efficiencies

Company Website: https://www.beyondco.com/

ASSUMPTION: Beyond Co is a mid-sized technology company that focuses on unifying three brands to provide simple yet powerful technological solutions. The company values its employees and offers a comprehensive benefits package.

📊 Role Analysis

Career Level: Entry to Mid-level

Reporting Structure: Reports to the Product Marketing Manager

Work Arrangement: Hybrid (2 days on-site, 2 days WFH)

Growth Opportunities:

• Potential career progression within the marketing department or broader company
• Opportunities to work on diverse projects and campaigns
• Access to continuous learning and development opportunities

ASSUMPTION: As a mid-sized company, Beyond Co offers growth opportunities for employees who demonstrate strong performance and align with the company's values.

🌍 Location & Work Environment

Office Type: Hybrid (on-site and remote work)

Office Location(s): Newmarket, Suffolk, United Kingdom

Geographic Context:

• Newmarket is a market town and civil parish in the Forest Heath district of Suffolk, England
• The town is known for its horse racing and training facilities
• The office is located in the Kings Court business park, with nearby amenities and easy access to major roads

Work Schedule: 4-day week (Monday to Thursday)

ASSUMPTION: The hybrid work arrangement offers flexibility, allowing employees to balance their work and personal lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the team or another stakeholder
• Background check and reference verification

Key Assessment Areas:

• Communication skills, both written and verbal
• Marketing and content creation skills
• Understanding of marketing best practices and digital marketing
• Ability to work independently and collaboratively
• Problem-solving skills and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and communication skills and experiences
• Provide specific examples of your marketing campaigns, content creation, and digital marketing efforts
• Demonstrate your understanding of the company and the role by addressing the required qualifications and responsibilities in your application materials

ATS Keywords: Marketing, Communications, Content Management, Email Marketing, Digital Marketing, Branding, Content Strategy, Customer-Centric, Stakeholder Management, Lead Generation, CRM, Social Media Management, Event Management

ASSUMPTION: The interview process will focus on assessing the candidate's communication skills, marketing and content creation skills, and understanding of marketing best practices and digital marketing. The company may also evaluate the candidate's ability to work independently and collaboratively, as well as their problem-solving skills and adaptability.

🛠️ Tools & Technologies

• HubSpot (CMS and CRM)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Agile
• Supportive

Work Style:

• Flexible and adaptable
• Results-driven
• Team-oriented
• Proactive and self-motivated
• Open to feedback and continuous learning

Self-Assessment Questions:

• Do I have a deep understanding of customer needs and how to craft targeted solutions?
• Am I an excellent communicator, both verbally and in writing, with the ability to engage and interact effectively with a range of stakeholders?
• Can I thrive in a fast-moving company and an evolving industry, staying agile and open to change?
• Do I have a strong passion for copywriting and a creative mindset, with the ability to craft engaging and compelling content?
• Am I able to work both independently and collaboratively within a team, taking initiative when required?

ASSUMPTION: Beyond Co values employees who are customer-centric, collaborative, innovative, agile, and supportive. The company seeks individuals who are flexible, results-driven, team-oriented, proactive, and open to feedback and continuous learning.

⚠️ Potential Challenges

• Working in a fast-paced and evolving industry may require continuous learning and adaptation
• Balancing on-site and remote work may present challenges in maintaining productivity and work-life balance
• Managing multiple stakeholders and external partners may require strong communication and project management skills
• Ensuring consistent and cohesive brand messaging across multiple channels may be challenging

ASSUMPTION: The potential challenges of this role may include the need for continuous learning and adaptation, balancing on-site and remote work, managing multiple stakeholders, and ensuring consistent brand messaging across multiple channels.

📈 Similar Roles Comparison

• This role differs from related marketing and communications positions in its focus on the education industry and cybersecurity solutions
• Unlike other marketing roles, this position requires a deep understanding of the school and Multi-Academy Trust (MAT) sales process
• Career progression in this role may lead to opportunities in marketing management, product marketing, or other related fields within the company

ASSUMPTION: This role is unique in its focus on the education industry and cybersecurity solutions, requiring a deep understanding of the school and MAT sales process. Career progression in this role may lead to opportunities in marketing management, product marketing, or other related fields within the company.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to engage prospects and drive conversions
• Creating a comprehensive content marketing strategy to improve SEO, build brand awareness, and generate leads
• Managing a national event, ensuring strong brand representation, effective audience engagement, and seamless event logistics

ASSUMPTION: Sample projects for this role may include developing and executing targeted email marketing campaigns, creating comprehensive content marketing strategies, and managing national events.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing department?
• How does the company support the professional development and growth of its marketing employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
• What are the biggest challenges facing the company's marketing efforts, and how can this role help address them?

ASSUMPTION: Key questions to ask during the interview may include inquiries about the team structure, professional development opportunities, role priorities, success metrics, and marketing challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and communication skills and experiences
• Provide specific examples of your marketing campaigns, content creation, and digital marketing efforts
• Prepare for the interview by researching the company, the role, and the industry, and practicing common interview questions and your responses
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.