📌 Core Information
🔹 Job Title: Marketing & Communications Executive
🔹 Company: Arriva Group
🔹 Location: York, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for B2B brands within Arriva Rail Services
- Managing digital channels and driving public relations efforts to enhance brand reputation
- Creating engaging content and ensuring brand consistency across all communication channels
- Collaborating with internal teams to deliver integrated marketing and communications activities
- Reporting on marketing and communications performance and presenting insights to stakeholders
ASSUMPTION: This role requires a strong digital and marketing communications background, with experience in B2B marketing and excellent communication skills. Familiarity with the rail or transport industry would be beneficial but not essential.
📋 Key Responsibilities
✅ Develop and implement marketing strategies that resonate with key audiences and align with business objectives
✅ Manage digital channels, including social media presence, CMS platforms, and multichannel marketing activities such as PPC
✅ Drive public relations efforts by identifying and pursuing opportunities to secure positive media coverage and enhance brand reputation
✅ Create compelling content, such as case studies, blog posts, and articles, to showcase expertise and thought leadership
✅ Ensure brand consistency by upholding brand guidelines and maintaining a professional and cohesive brand identity across all communication channels
✅ Collaborate with the existing Marketing & Communications team and Internal Communications coordinator to ensure cohesive messaging and integrated communications across Rail Services
✅ Implement analytics and tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM) for data-driven decision-making
✅ Present performance back to the businesses, reporting on marketing and communications activities and performance
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting. Strong organizational skills and the ability to manage multiple projects simultaneously are essential.
🎯 Required Qualifications
Education: Educated to degree level (or similar) with strong written and numerical skills
Experience: Proven experience in marketing and communications, preferably within the rail or transport industry
Required Skills:
- Strong digital and marketing communications background and experience
- Experience in B2B marketing, including fostering partnerships and collaborations with corporate stakeholders to drive business growth
- Experience managing a roster of specialist suppliers as an extension of the in-house team, including inter-agency collaboration to deliver to Arriva Rail Services’ business objectives
- Experience in creating and presenting insightful reports on marketing performance, trends, and ROI to internal and external stakeholders
- Passion for understanding customers, influencing them, and creating advocacy which drives EBIT
- Project management approach to delivering new initiatives
- Excellent written and verbal communication skills
- Ability to create engaging content and manage brand consistency
Preferred Skills:
- Membership of the Chartered Institute of Marketing (CIM) or other professional body
ASSUMPTION: Candidates with relevant industry experience and a proven track record in B2B marketing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Estimated based on market research for Marketing & Communications Executives in the UK with 2-5 years of experience)
Benefits:
- Competitive pension scheme
- Private healthcare
- Employee assistance programme
- Generous annual leave entitlement
- Flexible working arrangements
Working Hours: 37.5 hours per week, Monday to Friday, with flexibility to work additional hours as required
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Arriva Group is a leading public transport operator in Europe, employing around 35,500 people and delivering 1.6 billion passenger journeys across 10 European countries each year. Their services include local buses, inter-urban commuter coaches, local, regional, and national train services, trams and light rail, waterbuses, and non-emergency patient transport.
Company Size: Arriva Group has 10,001+ employees globally, with a significant presence in the UK. This size offers opportunities for career progression and exposure to diverse projects.
Founded: Arriva was founded in 1938 and has since grown into a pan-European public transport operator, becoming part of Deutsche Bahn (DB), one of the world’s leading passenger and logistics companies, in 2010.
Company Description:
- Arriva is committed to delivering high-quality, reliable, and sustainable transport solutions that connect communities and support economic growth
- The company operates in the Czech Republic, Croatia, Hungary, Italy, the Netherlands, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, and the UK
- Arriva's mission is to be the leading provider of passenger transport services, creating value for customers, employees, and shareholders
Company Specialties:
- Public Transport
- Bus
- Rail
- Transport Leader
- Pan-European Public Transport
- Customer First
- Sustainable Transport Solutions
Company Website: http://www.arriva.co.uk
ASSUMPTION: Arriva Group's extensive experience and diverse portfolio of transport services provide a robust foundation for growth and innovation in the industry.
📊 Role Analysis
Career Level: This role is suitable for a Marketing & Communications professional with 2-5 years of experience, seeking to develop their skills and make a significant impact on key B2B brands within Arriva Rail Services.
Reporting Structure: The Marketing & Communications Executive will report directly to the Marketing & Communications Manager and work closely with the Internal Communications Coordinator and other internal teams to deliver integrated communications activities.
Work Arrangement: This is an on-site role based in York, with flexibility to work from home occasionally, subject to business needs and manager approval.
Growth Opportunities:
- Progression within the Marketing & Communications team or other departments within Arriva Rail Services
- Expanding skills and knowledge in B2B marketing, communications, and stakeholder management
- Gaining experience working with diverse brands and teams across the Arriva Group
ASSUMPTION: This role offers opportunities for professional development and growth within a large, established organization that values its employees' contributions.
🌍 Location & Work Environment
Office Type: Arriva Group's York office is a modern, professional environment with collaborative workspaces and meeting rooms.
Office Location(s): Admiral Way, Doxford International Business Park, Sunderland, North East SR3 3XP, GB; Lacon House, 84 Theobalds Road, London, WC1X 8NL, GB
Geographic Context:
- York is a historic city in North Yorkshire, England, with a population of around 200,000 people
- The city is known for its rich cultural heritage, including the York Minster and the JORVIK Viking Centre
- York is well-connected by road, rail, and air, with easy access to major cities such as Leeds, Manchester, and London
Work Schedule: The standard working week is Monday to Friday, 37.5 hours, with flexibility to work additional hours as required to meet business needs.
ASSUMPTION: The York office provides a supportive and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video interview with the hiring manager
- Face-to-face interview with the hiring manager and a member of the internal team
- Final interview with the Marketing & Communications Director
Key Assessment Areas:
- Marketing and communications skills and experience
- Understanding of the rail or transport industry and relevant market trends
- Ability to create engaging content and manage brand consistency
- Project management skills and ability to work independently
- Excellent written and verbal communication skills
Application Tips:
- Tailor your CV and cover letter to highlight your relevant marketing and communications experience and skills
- Demonstrate your understanding of the rail or transport industry and how your experience aligns with the role's requirements
- Prepare examples of your work, such as marketing campaigns or content pieces, to showcase your abilities
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Marketing Strategies, Digital Marketing, Public Relations, Content Creation, Brand Consistency, Collaboration, Analytics, Reporting, B2B Marketing, Project Management, Communication Skills, Customer Understanding, Influencing, Partnership Development, Supplier Management, Insightful Reporting
ASSUMPTION: Arriva Group's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Content Management Systems (CMS)
- Social media platforms (e.g., LinkedIn)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be comfortable using them to manage digital channels and create engaging content.
👔 Cultural Fit Considerations
Company Values:
- Customer First
- Safety
- Reliability
- Integrity
- Respect
- Excellence
Work Style:
- Collaborative and supportive team environment
- Focus on delivering high-quality, reliable, and sustainable transport solutions
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you have a strong digital and marketing communications background, with experience in B2B marketing?
- Are you passionate about understanding customers and creating advocacy that drives EBIT?
- Are you comfortable working independently and managing multiple projects simultaneously?
ASSUMPTION: Arriva Group values employees who align with their company values and are committed to delivering high-quality, reliable, and sustainable transport solutions that connect communities and support economic growth.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong organizational skills and time management
- Working in a large organization may present opportunities for career progression but could also involve navigating complex internal structures
- Occasional travel may be required to attend meetings or events, which could disrupt work-life balance
- Adapting to changes in the transport industry and responding to market trends may require continuous learning and development
ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Unlike other marketing and communications roles, this position focuses on B2B brands within Arriva Rail Services, requiring a strong understanding of the rail or transport industry and relevant market trends
- Arriva Group's extensive experience and diverse portfolio of transport services provide a robust foundation for growth and innovation in the industry
- This role offers opportunities for professional development and growth within a large, established organization that values its employees' contributions
ASSUMPTION: This role is unique in its focus on B2B marketing and communications within the rail or transport industry, providing a challenging and rewarding opportunity for the right candidate.
📝 Sample Projects
- Developing and implementing a marketing strategy for Arriva Road Transport Services to enhance brand awareness and drive business growth
- Creating engaging content, such as case studies or blog posts, to showcase Arriva Traincare's expertise and thought leadership in the rail maintenance industry
- Managing a marketing campaign for Grand Central rail, focusing on digital channels and public relations efforts to enhance brand reputation
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning to tactical execution and analytical reporting.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Arriva Group support the professional development and growth of its employees?
- What are the key challenges facing Arriva Rail Services, and how can this role contribute to addressing them?
- What is the work-life balance like for this role, and how does the company support employees in achieving a healthy work-life balance?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the organization, enabling you to make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight your relevant marketing and communications experience and skills
- Prepare examples of your work, such as marketing campaigns or content pieces, to showcase your abilities
- Follow up with the hiring manager after your interview to express your interest in the role
- If you are invited for a final interview, be prepared to discuss your approach to marketing and communications challenges and how you can contribute to Arriva Rail Services' success
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
