📌 Core Information
🔹 Job Title: Marketing Communications Executive
🔹 Company: COMO Group
🔹 Location: Thailand
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing promotional plans and executing marketing strategies
- Managing promotional materials and coordinating campaigns
- Acting as a liaison between media, suppliers, and clients
- Analyzing market trends and competition
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on execution and coordination.
📋 Key Responsibilities
✅ Assist in developing promotional plans and marketing execution
✅ Analyze and investigate price, demand, and competition
✅ Execute marketing strategies and campaigns
✅ Collate promotional content for updates
✅ Monitor and arrange distribution of promotional materials
✅ Manage and execute print advertisements and promotional materials
✅ Attend and organize sales promotional events and exhibitions
✅ Coordinate with and report to managers to carry out campaigns
✅ Compile and review marketing campaigns/reports
✅ Act as a liaison between media, suppliers, and clients
✅ Assist in general administrative duties within the departments
✅ Undertake ad-hoc projects assigned by management
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and administrative tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Diploma/Degree in Marketing, Mass Communication, or equivalent
Experience: Minimum 3 years of relevant experience in the fashion industry
Required Skills:
- Excellent verbal and written communication skills in PR
- Sound understanding of marketing principles
- Good understanding of new technologies and their application to marketing
- Strong project management skills
- Some experience working in a broad marketing role
- E-marketing experience
Preferred Skills:
- Fluency in additional languages
- Experience working in a retail environment
ASSUMPTION: Candidates with a strong academic background in marketing or a related field, along with relevant industry experience, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-level marketing roles in Thailand, the estimated salary range is THB 35,000 - 50,000 per month.
Benefits:
- Competitive benefits package
- Opportunities for career growth within the COMO Group
- Dynamic and creative work environment
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for event and project requirements.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: COMO Group operates in the consumer services industry, with a focus on fashion, hospitality, wellness, and dining.
Company Size: With over 1,000 employees, COMO Group offers a mid-sized company environment with opportunities for growth and collaboration.
Founded: Established in 1972, COMO Group has a rich history and extensive experience in its areas of operation.
Company Description:
- COMO Group represents an integrated approach to contemporary living, with a deep respect for authenticity.
- The Group's interests extend across fashion (Club 21), hospitality (COMO Hotels and Resorts), wellness (COMO Shambhala), specialty food, wine and dining, and philanthropy (COMO Foundation).
- Headquartered in Singapore, COMO Group offers a global perspective with a strong Asian focus.
Company Specialties:
- Fashion retail and distribution
- Luxury hospitality and wellness
- Specialty food, wine, and dining
- Philanthropy and community engagement
Company Website: http://www.comogroup.com
ASSUMPTION: COMO Group's diverse range of interests and global presence offer unique opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suited for mid-career professionals with 2-5 years of relevant experience in marketing or a related field.
Reporting Structure: The Marketing Communications Executive will report directly to the Marketing Manager and work closely with other departments, including sales and operations.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific projects or events.
Growth Opportunities:
- Progression to a senior marketing role within the COMO Group
- Expansion into other areas of the business, such as hospitality or wellness
- International assignments or secondments within the Group's global operations
ASSUMPTION: With COMO Group's diverse range of interests and global presence, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: COMO Group's Thailand office is a modern, professional environment with a collaborative and creative atmosphere.
Office Location(s): Thailand
Geographic Context:
- Thailand offers a vibrant and dynamic business environment, with a strong focus on growth and innovation.
- The country's strategic location in Southeast Asia provides easy access to key markets in the region.
- Thailand's cultural diversity and rich heritage offer unique opportunities for marketing and branding initiatives.
Work Schedule: Standard office hours are Monday-Friday, 9:00 AM - 6:00 PM, with flexibility for event and project requirements.
ASSUMPTION: COMO Group's Thailand office offers a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Marketing and communication skills
- Project management and organizational skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with COMO Group's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and communication experience, as well as any exposure to the fashion industry.
- Demonstrate your understanding of COMO Group's business and the role's requirements through well-researched and thoughtful responses.
- Showcase your creativity and problem-solving skills through examples of successful marketing campaigns or projects.
ATS Keywords: Marketing, Communications, Promotional Planning, Campaign Management, Event Organization, Client Liaison, Supplier Coordination, Project Management, Analytical Skills, E-Marketing, Fashion Industry
ASSUMPTION: COMO Group's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on identifying the best fit for the organization's needs.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Hootsuite)
- Design software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with industry-standard marketing and design tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Authenticity
- Creativity
- Excellence
- Integrity
- Respect
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Results-driven and proactive
- Adaptable and open to change
Self-Assessment Questions:
- How do you embody COMO Group's values in your daily work?
- Can you provide an example of a time when you successfully managed a complex marketing project or campaign?
- How do you stay organized and manage your time effectively in a fast-paced environment?
ASSUMPTION: COMO Group seeks candidates who align with their values and can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and ever-changing work environment
- Working with diverse stakeholders, including media, suppliers, and clients
- Balancing creative and analytical aspects of the role
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position places a strong emphasis on event organization and client liaison, requiring strong interpersonal and communication skills.
- The fashion industry's dynamic and fast-paced nature demands a proactive and adaptable approach to marketing and communication strategies.
- Career progression in COMO Group may involve opportunities to specialize in specific areas of the business or take on broader, more strategic roles.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to other marketing positions will help candidates determine if it is the right fit for their career goals.
📝 Sample Projects
- Developing and executing a marketing campaign for a new fashion collection launch
- Coordinating and managing a large-scale fashion event, including vendor relationships, logistics, and on-site execution
- Analyzing market trends and competitor activities to inform marketing strategies and tactics
ASSUMPTION: Familiarity with these types of projects will help candidates understand the day-to-day responsibilities and expectations of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does COMO Group support the professional development and growth of its employees?
- Can you provide an example of a successful marketing campaign or initiative within the company?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does COMO Group foster a culture of innovation and creativity in its marketing efforts?
ASSUMPTION: Asking thoughtful and well-researched questions demonstrates a candidate's interest in the role and commitment to understanding the organization's goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and communication experience, as well as any exposure to the fashion industry.
- Prepare examples of successful marketing campaigns or projects to showcase your skills and creativity.
- Research COMO Group's business and the role's requirements to demonstrate your understanding and enthusiasm for the opportunity.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
