📌 Core Information
🔹 Job Title: Marketing Communications Lead, Taiwan
🔹 Company: Element Solutions Inc
🔹 Location: Zhongli, Taoyuan, Taiwan
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing communication initiatives tailored to Taiwan while aligning with APAC and global strategies.
- Collaborating with regional business leaders and global marketing communication colleagues to execute product launches, brand campaigns, and go-to-market strategies.
- Customizing global content and initiatives for the Taiwan market to enhance customer engagement, expand industry influence, and maximize impact.
- Working closely with the Brand Management and Design Lead to ensure consistent visual and messaging standards across all marketing communications.
- Managing digital marketing initiatives across key B2B platforms and coordinating media relations and industry outreach.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a cross-functional environment. It is ideal for a marketing professional with experience in B2B marketing, branding, digital marketing, and event management, preferably within the electronics, manufacturing, or technology sector.
📋 Key Responsibilities
✅ Develop and implement a comprehensive marketing communications plan tailored to Taiwan while aligning with APAC and global strategies.
✅ Collaborate with regional business leaders and global marketing communication colleagues to execute product launches, brand campaigns, and go-to-market strategies.
✅ Customize global content and initiatives for the Taiwan market to enhance customer engagement, expand industry influence, and maximize impact.
✅ Work closely with the Brand Management and Design Lead to ensure consistent visual and messaging standards across all marketing communications.
✅ Maintain brand integrity while adapting global branding elements to local market needs, ensuring a strong and differentiated MAES identity in Taiwan.
✅ Manage localization efforts for sales and marketing materials to support the needs of different business units within Taiwan.
✅ Manage digital marketing initiatives across key B2B platforms, including LinkedIn, Twitter, and industry-specific forums, ensuring high-impact engagement.
✅ Oversee the creation of marketing collateral, newsletters, technical bulletins, media releases, and promotional content.
✅ Coordinate media relations and industry outreach, including engagement with trade publications, industry editors, and professional organizations.
✅ Align with the global digital marketing team to adapt global campaigns for the Taiwan market and optimize content for regional relevance.
ASSUMPTION: The role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong organizational skills, attention to detail, and the ability to work effectively under pressure are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, business, or a related field (master's degree preferred).
Experience: 3-5 years of experience in marketing communications, preferably within the electronics, manufacturing, or technology sector.
Required Skills:
- Proven experience in B2B marketing, branding, digital marketing, and event management.
- Strong writing, editing, and storytelling skills for various marketing channels.
- Experience in LinkedIn, Twitter, and industry-specific digital platforms for B2B marketing.
- Ability to develop and execute effective marketing strategies that align with business goals.
- Strong data-driven decision-making skills with experience in campaign performance analysis.
- Strong English communication skills; additional fluency in relevant regional languages is a plus.
Preferred Skills:
- Experience in the chemical manufacturing industry.
- Familiarity with the Taiwan market and its electronics industry.
ASSUMPTION: While the role requires a specific degree and experience level, the company is open to considering candidates with relevant skills and experience who may not meet all the listed requirements.
💰 Compensation & Benefits
Salary Range: NT$1,200,000 - NT$1,600,000 per year (based on industry standards for mid-senior level marketing roles in Taiwan)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in Taiwan. Actual compensation may vary based on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Chemical Manufacturing, focusing on specialty chemicals for various industries, including electronics, automotive, and consumer packaging.
Company Size: Medium-sized (5,001-10,000 employees), offering opportunities for growth and career advancement within a global organization.
Founded: Element Solutions Inc was founded in 2015, with a history rooted in the chemical manufacturing industry.
Company Description:
- Element Solutions Inc (NYSE: ESI) is a leading specialty chemicals company that formulates solutions enhancing the performance of products used daily.
- Its operating businesses serve key segments, including electronic circuitry, communication infrastructure, automotive systems, industrial surface finishing, consumer packaging, and offshore energy.
- The company has established a growing legacy of creating technological advances for customers around the globe, with over 5,500 people serving more than 50 countries.
Company Specialties:
- Specialty Chemicals
- Automotive
- Chemicals
- Electronics
- Manufacturing
Company Website: http://www.elementsolutionsinc.com
ASSUMPTION: Element Solutions Inc is a global company with a strong presence in the specialty chemicals industry. Its diverse range of products and services make it an attractive employer for marketing professionals seeking international career opportunities.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience), with opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: The Marketing Communications Lead, Taiwan, will report directly to the Regional Marketing Director, APAC, and work closely with global marketing teams, regional business leaders, and sales partners.
Work Arrangement: On-site, full-time position with occasional flexibility for remote work, as needed.
Growth Opportunities:
- Progression to a regional or global marketing leadership role within the organization.
- Expanding responsibilities and team management opportunities as the company grows and enters new markets.
- Cross-functional collaboration and learning opportunities within the broader organization.
ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in a global organization and make a significant impact on the company's growth in the Taiwan market.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.
Office Location(s): Zhongli, Taoyuan, Taiwan
Geographic Context:
- Zhongli is a major city in the Taoyuan County of Taiwan, located approximately 30 kilometers southwest of Taipei.
- The city is known for its vibrant electronics industry and offers a mix of urban and suburban living options.
- Taiwan is a highly developed country with a strong focus on technology and innovation, making it an ideal location for a marketing professional in the electronics industry.
Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 6:00 PM) with occasional flexibility for remote work or adjusted hours, as needed.
ASSUMPTION: The location of the office in Zhongli, Taoyuan, Taiwan, offers a strategic advantage for the Marketing Communications Lead, Taiwan, allowing for close proximity to key customers and industry events in the region.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal.
- Phone or video screening with the HR department to assess qualifications and fit for the role.
- In-depth interviews with the hiring manager and relevant team members to discuss the role, responsibilities, and company culture.
- Background check and reference checks for the final candidate.
- Job offer and onboarding for the successful candidate.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Communication and interpersonal skills, both written and verbal.
- Digital marketing and social media expertise.
- Cultural fit and alignment with the company's values and mission.
- Industry-specific knowledge and understanding of the Taiwan market.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of the Taiwan market and its electronics industry in your application materials.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research the company and its competitors to show your enthusiasm and preparation for the role.
ATS Keywords: Marketing Strategy, Branding, Digital Marketing, Content Development, Event Management, Collaboration, Analytical Skills, Communication Skills, Taiwan Market, Electronics Industry
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and industry-specific knowledge, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing Automation Platforms (e.g., Marketo, Pardot)
- Social Media Management Tools (e.g., Hootsuite, Buffer)
- Project Management Software (e.g., Asana, Trello)
ASSUMPTION: The Marketing Communications Lead, Taiwan, will be expected to have proficiency in relevant marketing tools and technologies, as well as the ability to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Pursuing continuous improvement and driving progress through creativity and adaptability.
- Integrity: Upholding ethical standards and acting with honesty and transparency in all aspects of our work.
- Collaboration: Fostering a culture of teamwork and mutual respect, leveraging diverse perspectives to achieve common goals.
Work Style:
- Fast-paced and dynamic, with a focus on results and accountability.
- Data-driven and analytical, with a strong emphasis on performance metrics and continuous improvement.
- Global and inclusive, with a commitment to diversity, equity, and inclusion in all aspects of the organization.
Self-Assessment Questions:
- How do you approach adapting global branding elements to local market needs while maintaining brand integrity?
- How do you balance the need for data-driven decision-making with the ability to act quickly and decisively in a dynamic market?
- How do you foster collaboration and mutual respect in a cross-functional team environment, particularly when working with remote colleagues?
ASSUMPTION: The ideal candidate for this role will demonstrate strong alignment with Element Solutions Inc's values and work style, as well as a genuine enthusiasm for the company's mission and vision.
⚠️ Potential Challenges
- The role requires a high level of autonomy and the ability to manage multiple projects simultaneously, which can be challenging for candidates new to the industry or role.
- The Taiwan market is highly competitive, with a rapidly evolving electronics industry that demands constant innovation and adaptation.
- The role may require occasional travel to attend industry events, conferences, or meetings with key customers and partners.
- The company's global nature may present cultural and time zone challenges when working with remote colleagues.
ASSUMPTION: The Marketing Communications Lead, Taiwan, must be prepared to navigate these challenges and adapt to the dynamic nature of the role and the industry.
📈 Similar Roles Comparison
- Unlike related marketing roles, this position focuses specifically on the Taiwan market and requires a deep understanding of its unique cultural and business landscape.
- The role offers a unique opportunity to work in a global organization with a strong presence in the specialty chemicals industry, providing exposure to diverse markets and industries.
- Career progression in this role may follow a path similar to other marketing professionals in the organization, with opportunities for growth and advancement within the marketing department and the broader organization.
ASSUMPTION: The Marketing Communications Lead, Taiwan, should be prepared to leverage their unique insights into the Taiwan market and its electronics industry to drive business growth and contribute to the company's overall success.
📝 Sample Projects
- Developing and executing a comprehensive marketing communications plan for a new product launch in the Taiwan market, tailored to the local audience while aligning with global strategies.
- Customizing global content and initiatives for the Taiwan market, such as adapting a global brand campaign to resonate with local customers and industry influencers.
- Managing localization efforts for sales and marketing materials to support the needs of different business units within Taiwan, ensuring brand consistency and cultural relevance.
ASSUMPTION: The Marketing Communications Lead, Taiwan, will be expected to manage multiple projects simultaneously, requiring strong organizational skills, attention to detail, and the ability to work effectively under pressure.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days, and how will my performance be measured against these objectives?
- How does this role fit into the broader marketing department and the company's overall organizational structure?
- What opportunities are there for growth and advancement within the marketing department and the broader organization?
- How does the company support work-life balance for its employees, particularly those in marketing roles that may require occasional travel or flexible hours?
- What are the key challenges facing the Taiwan market and the electronics industry, and how can this role contribute to addressing these challenges?
ASSUMPTION: The Marketing Communications Lead, Taiwan, should be prepared to ask insightful questions that demonstrate their understanding of the role, the company, and the industry, as well as their commitment to driving business growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a particular focus on your understanding of the Taiwan market and its electronics industry.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research the company and its competitors to show your enthusiasm and preparation for the role.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
