📌 Core Information
🔹 Job Title: Marketing & Communications Manager
🔹 Company: IHG (InterContinental Hotels Group)
🔹 Location: Hong Kong, China
🔹 Job Type: Full time
🔹 Category: Hospitality
🔹 Date Posted: April 12, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing campaigns to enhance the hotel's brand image
- Managing communications and public relations initiatives to engage with media, influencers, and the community
- Collaborating directly with the Director of Marketing & Communications to ensure consistent messaging across all marketing channels
- Managing key Marketing & Communications processes at the hotel, including events, media relations, and content management
- Working with external vendors to deliver objectives and maintain brand standards
ASSUMPTION: This role requires a high level of multitasking, attention to detail, and strong communication skills to effectively manage various marketing and communications aspects.
📋 Key Responsibilities
✅ Managing the key Marketing & Communications processes at the hotel
✅ Delivering and executing an annual Marketing Plan for all hotel events, public and media relations, loyalty and channel marketing, and other marketing activities
✅ Aligning Marketing & Communications activities to the hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity
✅ Developing media contacts, managing media relations, and organizing media activities to promote good publicity and drive hotel awareness
✅ Building continued hotel awareness by delivering new hotel stories and press releases of promotions or events to media, trade publications, and the local community
✅ Managing hotel events, including budgeting, guest list, agenda/program, media participation, photography/video, and gifts
✅ Developing hotel and marketing collaterals according to brand standards
✅ Managing the IHG Hotel Content Manager system to update text and images that optimize the content quality and best represent the brand standards
✅ Managing the hotel image database from official hotel photos, event photos, and staff photos to use in hotel promotions
✅ Managing the hotel social media system and processes to support tactical campaigns, engage hotel guests, and build the hotel client database
ASSUMPTION: This role may require working flexible hours, including evenings and weekends, to accommodate events and media deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Mass Communications, Media, or a related field
Experience: A minimum of 5 years of relevant experience in a hotel marketing department
Required Skills:
- Proven ability to work with external vendors to deliver objectives
- Strong interpersonal, communication, and presentation skills
- Multi-tasking abilities, attention to details, and good time management
- Proficiency in Microsoft Office software and Chinese Word Processing
- Excellent command in both English and Chinese (Cantonese and Mandarin), speaking and writing
Preferred Skills:
- Proficiency in web/graphic design
- Ability to speak any other languages
ASSUMPTION: Candidates with experience in hotel marketing and strong bilingual communication skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: HKD 600,000 - 800,000 per annum (Estimated based on industry standards for a mid-senior level marketing role in Hong Kong)
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Opportunities for career growth and development within the IHG group
- Employee discount on hotel stays and food & beverage outlets
Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility to work evenings and weekends as required
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. IHG is one of the world’s leading hotel companies, with a portfolio of 19 hotel brands and over 6,300 open hotels in more than 100 countries.
Company Size: IHG has over 345,000 people working across its hotels and corporate offices globally. As a large organization, it offers numerous opportunities for career growth and development.
Founded: 2003 (as a result of a merger between InterContinental Hotels and Six Continents Hotels). However, the InterContinental Hotels brand was founded in 1946.
Company Description:
- IHG Hotels & Resorts provides True Hospitality for Good, with a purpose to create Great Hotels Guests Love
- Offers a wide range of hotel brands, from luxury and lifestyle to essentials, catering to various guest preferences and needs
- Committed to sustainability and responsible business practices, with initiatives such as the IHG Green Engage system and the IHG Academy program
Company Specialties:
- Hotels, resorts, and food & beverage
- Loyalty programs, such as IHG One Rewards
- Sustainability and responsible business practices
Company Website: http://www.ihgplc.com
ASSUMPTION: Working for a large hospitality company like IHG offers opportunities to gain experience in various aspects of the industry and to grow both personally and professionally.
📊 Role Analysis
Career Level: Mid-Senior level. This role requires a significant amount of experience in hotel marketing and strong leadership skills to manage various marketing and communications aspects.
Reporting Structure: The Marketing & Communications Manager reports directly to the Director of Marketing & Communications and may oversee junior marketing or communications staff.
Work Arrangement: On-site, full-time position with flexibility to work evenings and weekends as required.
Growth Opportunities:
- Progression to a Director of Marketing & Communications role or other senior marketing positions within the IHG group
- Expanding skills and expertise in various aspects of hotel marketing and communications
- Gaining experience working with diverse teams and stakeholders, both internally and externally
ASSUMPTION: This role offers numerous opportunities for career growth and development within the IHG group, given its extensive portfolio of hotel brands and global presence.
🌍 Location & Work Environment
Office Type: Upscale, full-service hotel located in the heart of Hong Kong, offering a vibrant and dynamic work environment.
Office Location(s): Kimpton Tsim Sha Tsui, Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub and a popular tourist destination, offering a multicultural and fast-paced work environment
- The hotel is situated in the bustling Tsim Sha Tsui district, known for its shopping, dining, and entertainment options
- The hotel's location provides easy access to public transportation, making it convenient for employees to commute
Work Schedule: Full-time position, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility to work evenings and weekends as required
ASSUMPTION: Working in a bustling hotel environment can be both challenging and rewarding, with the opportunity to interact with a diverse range of guests and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or video interview with the Director of Marketing & Communications
- Final interview with the hotel's General Manager
Key Assessment Areas:
- Communication and presentation skills
- Multitasking abilities and time management
- Cultural fit and understanding of the hotel industry
- Bilingual communication skills in English and Chinese
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in hotel marketing and communications
- Prepare examples of successful marketing campaigns or projects you've worked on, demonstrating your ability to deliver results
- Showcase your understanding of the hotel industry and IHG's brand values during the interview
ATS Keywords: Marketing, Communications, Public Relations, Media Relations, Event Management, Brand Standards, Campaign Execution, Vendor Management, Bilingual Communication, Hotel Marketing, IHG
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Chinese Word Processing software (e.g., WPS Office, Kingsoft Office)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Content management systems (e.g., IHG Hotel Content Manager)
- Graphic design tools (e.g., Adobe Creative Suite, Canva) - preferred
ASSUMPTION: Proficiency in relevant tools and technologies is essential for this role, as the Marketing & Communications Manager will be responsible for managing various marketing and communications aspects.
👔 Cultural Fit Considerations
Company Values:
- True Hospitality: We put our guests and colleagues at the heart of everything we do
- One Team: We're stronger together. We work collaboratively, value diversity, and embrace inclusion
- Ambition: We want to win in the right way – delivering sustainable growth by building a diverse business
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and team-oriented culture
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with diverse teams and stakeholders, both internally and externally?
- Do you have strong communication and presentation skills in both English and Chinese?
ASSUMPTION: Candidates who align with IHG's company values and work style will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple marketing and communications aspects simultaneously, requiring strong multitasking skills
- Working flexible hours, including evenings and weekends, to accommodate events and media deadlines
- Navigating a large, global organization with numerous stakeholders and reporting lines
- Adapting to a fast-paced, dynamic work environment with frequent changes and updates
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to manage their time and priorities effectively.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Communications Manager position in the hospitality industry, with a focus on hotel marketing and communications
- However, this role is unique in its focus on the Kimpton Tsim Sha Tsui hotel and its outlets, requiring a deep understanding of the hotel's brand and target audience
- Career progression opportunities may include advancing to a Director of Marketing & Communications role or other senior marketing positions within the IHG group
ASSUMPTION: While this role shares similarities with other marketing and communications positions in the hospitality industry, its focus on the Kimpton Tsim Sha Tsui hotel and its outlets makes it a unique opportunity.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new hotel outlet or promotion
- Managing a hotel event, from budgeting and planning to execution and follow-up
- Creating and distributing press releases and media materials to promote hotel news and updates
ASSUMPTION: These sample projects are intended to provide an idea of the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the hotel's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the hotel's overall marketing and communications strategy?
- What opportunities are there for professional growth and development within the IHG group?
- How does the hotel support work-life balance for its employees?
- What is the typical career path for someone in this role?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the IHG Career website
- Tailor your resume and cover letter to highlight your relevant experience in hotel marketing and communications
- Prepare examples of successful marketing campaigns or projects you've worked on, demonstrating your ability to deliver results
- Showcase your understanding of the hotel industry and IHG's brand values during the interview
- Follow up with the HR department or the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
