Marketing Communications Manager

📌 Core Information

🔹 Job Title: Marketing Communications Manager

🔹 Company: Sigmoid (India)

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive employer branding strategy
• Crafting compelling messages for various channels to enhance Sigmoid's reputation
• Collaborating with cross-functional teams to promote company culture and attract talent
• Measuring and optimizing employer branding efforts using analytics and KPIs

ASSUMPTION: This role requires a strategic thinker with strong communication skills and the ability to work collaboratively in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Develop and execute employer branding strategy to increase Sigmoid’s visibility as a top employer in the tech industry

✅ Craft compelling messages for various channels, including social media, employee testimonials, careers website, newsletters, and external job platforms

✅ Collaborate with HR and internal teams to promote company culture, career growth opportunities, and employee value propositions through internal programs and communications

✅ Plan and manage participation in employer branding events, such as hackathons, tech meet-ups, university partnerships, and industry conferences

✅ Develop and maintain a strong online presence by managing the company’s employer branding social media accounts and monitoring engagement metrics

✅ Track, measure, and report on the effectiveness of employer branding efforts using analytics and KPIs to optimize future initiatives

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization.

🎯 Required Qualifications

Education: MBA or a Master’s degree in Marketing, Communications, Human Resources, or a related field

Experience: Minimum 8 years of experience in marketing communications, recruitment marketing, or a related marketing role, preferably at technology start-ups or IT services companies

Required Skills:

• Strong content creation and storytelling skills across various formats (written, video, social media)
• Excellent communication and interpersonal skills, with the ability to engage diverse audiences
• Experience with digital marketing and social media platforms (LinkedIn, Glassdoor, etc.)
• Analytical mindset with experience in using metrics and analytics to guide strategy and decision-making
• Ability to work independently and collaboratively in a fast-paced, dynamic environment

Preferred Skills:

• Knowledge of the tech industry and familiarity with data engineering, analytics, or AI
• Experience of building and managing talent communities

ASSUMPTION: Candidates with experience in tech or related industries, as well as those with a proven track record in employer branding, are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: INR 20,00,000 - 30,00,000 per annum (AI-estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Competitive salary and benefits package
• Opportunities for professional growth and career advancement
• Collaborative and inclusive work culture that values innovation and teamwork
• Freedom to work creatively and shape a powerful brand with impactful employer branding strategies

Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Bengaluru. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, focusing on data engineering and AI consulting

Company Size: 1,001-5,000 employees, offering a large, diverse work environment with ample opportunities for growth and collaboration

Founded: 2013, with a strong global presence across the USA, Canada, UK, Netherlands, Poland, Singapore, and India

Company Description:

• Sigmoid empowers enterprises to gain a competitive edge through data-driven decision-making by combining data engineering with AI consulting
• Partners with large data producers across various industries to tackle complex business challenges
• Recognized as a leader in the data and analytics space, with numerous accolades for innovation, growth, and top employer rankings

Company Specialties:

• Data Engineering
• Data Strategy
• Machine Learning
• Artificial Intelligence
• Data Science
• Digital Transformation
• MLOps
• Cloud Data Warehouse
• DataOps
• Marketing Analytics
• Open-Source
• Cloud
• Business Intelligence
• Multi-Touch Attribution
• Data Pipelines
• Data Lake
• Hyper-Personalization
• Demand Forecasting
• Data Modernization
• Big Data
• and DevOps

Company Website: www.sigmoid.com

ASSUMPTION: Sigmoid's focus on data engineering and AI consulting makes it an attractive employer for tech professionals seeking to work on cutting-edge projects and technologies.

📊 Role Analysis

Career Level: Mid to Senior level, with opportunities for growth and advancement within the marketing and communications department

Reporting Structure: This role reports directly to the Head of Marketing and works closely with HR, Marketing, and other key stakeholders

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Progression to a senior or management role within the marketing and communications department
• Expanding responsibilities and leading a team of marketing communications professionals
• Cross-functional collaboration and exposure to various aspects of the business, fostering well-rounded career development

ASSUMPTION: This role offers a unique opportunity to shape Sigmoid's employer branding strategy and make a significant impact on the company's reputation and growth.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital city of Karnataka and the third-largest tech hub in India, offering a vibrant startup ecosystem and ample opportunities for professional growth
• The city is known for its pleasant climate, rich cultural heritage, and diverse culinary scene
• Bengaluru is well-connected by air, rail, and road, making it easily accessible from other major cities in India and abroad

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work as needed

ASSUMPTION: Bengaluru's thriving tech industry and high quality of life make it an attractive location for marketing and communications professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and other team members
• Final round with the Head of Marketing or another senior leader

Key Assessment Areas:

• Strategic thinking and employer branding expertise
• Communication and interpersonal skills
• Analytical mindset and data-driven decision-making
• Cultural fit and alignment with Sigmoid's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Sigmoid's business and employer branding challenges in your application materials
• Prepare examples of your past employer branding initiatives and their outcomes

ATS Keywords: Employer Branding, Marketing Communications, Strategic Planning, Content Creation, Social Media, Analytics, KPIs, Tech Industry, Data Engineering, AI, Collaboration, Cross-functional Teams

ASSUMPTION: Sigmoid's hiring process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Social media platforms (LinkedIn, Glassdoor, etc.)
• Analytics and reporting tools (Google Analytics, Tableau, etc.)
• Project management tools (Asana, Trello, etc.)
• Content creation and design tools (Canva, Adobe Creative Suite, etc.)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable effective content creation, measurement, and optimization.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Encouraging creativity and continuous learning
• Collaboration: Fostering a culture of teamwork and cross-functional collaboration
• Integrity: Upholding ethical standards and acting with honesty and transparency

Work Style:

• Fast-paced and dynamic, with a focus on agility and adaptability
• Data-driven and analytical, with a strong emphasis on measurement and optimization
• Collaborative and inclusive, with a focus on open communication and active listening

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable with ambiguity and change?
• Are you skilled at crafting compelling messages and stories that resonate with diverse audiences?
• Do you have a strong analytical mindset and a proven track record of using data to inform decision-making?

ASSUMPTION: Sigmoid's culture values innovation, collaboration, and integrity, and seeks candidates who align with these principles and can thrive in a fast-paced, data-driven environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Keeping up with the fast-paced nature of the tech industry and adapting employer branding strategies accordingly
• Measuring and optimizing employer branding efforts using analytics and KPIs, with a focus on continuous improvement
• Navigating a large, diverse organization and building effective cross-functional collaborations

ASSUMPTION: These challenges are inherent to a dynamic, growing organization and offer opportunities for professional growth and development.

📈 Similar Roles Comparison

• Compared to other marketing communications roles, this position places a stronger emphasis on employer branding and strategic planning
• In the tech industry, employer branding is increasingly important for attracting and retaining top talent
• Career progression in this role may lead to senior or management positions within the marketing and communications department, or to other strategic roles within the organization

ASSUMPTION: This role offers a unique opportunity to shape Sigmoid's employer branding strategy and make a significant impact on the company's reputation and growth.

📝 Sample Projects

• Developing and executing a comprehensive employer branding campaign to increase Sigmoid's visibility as a top employer in the tech industry
• Crafting compelling messages and stories for various channels, including social media, employee testimonials, and external job platforms, to enhance Sigmoid's reputation
• Planning and managing Sigmoid's participation in employer branding events, such as hackathons, tech meet-ups, university partnerships, and industry conferences

ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the marketing communications manager role at Sigmoid.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing Sigmoid's employer branding efforts, and how can this role address them?
• How does this role collaborate with other departments, such as HR and Marketing, to achieve employer branding objectives?
• What opportunities are there for professional growth and development within this role and the marketing and communications department?
• How does Sigmoid measure and optimize the effectiveness of its employer branding efforts, and what KPIs are used to track progress?
• What is the work environment like at Sigmoid, and how does the company support work-life balance for its employees?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and the employer branding challenges it faces, while also providing valuable insights into the work environment and opportunities for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past employer branding initiatives and their outcomes to demonstrate your expertise and achievements
• Follow up with Sigmoid's HR team within one week of submission to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.