Marketing & Communications Manager

📌 Core Information

🔹 Job Title: Marketing & Communications Manager

🔹 Company: Empiria Group

🔹 Location: Athens, Attikí, Greece

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to enhance brand presence and drive business growth
• Managing brand image and ensuring consistent positioning across all channels
• Overseeing digital marketing efforts, including social media, website presence, and email marketing
• Planning and coordinating public relations initiatives, events, and promotional offers
• Creating and managing marketing materials, content, and visual storytelling

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work collaboratively across departments. A background in luxury hospitality is preferred but not required.

📋 Key Responsibilities

✅ Support in the development and execution of annual marketing plans and management of strategic branding projects

✅ Ensures a consistent brand image and positioning of the hotels across all channels

✅ Budget management, monitoring & reporting

✅ Support in the execution of the digital marketing and communications strategy for owned touchpoints

✅ Manage the hotel’s website presence, social media channels, digital tools, campaign implementation, third-party platforms, and develop high-quality, engaging content aligned with the hotel’s brand standards

✅ Contribute to the execution of the email marketing plan and develop targeted email campaigns to boost brand awareness and revenue maximization

✅ Support in the execution of public relations initiatives, including press releases, media and influencer requests, and press trips to the respective properties

✅ Plan and coordinate joint marketing actions with other departments (Sales, F&B), create promotional offers/assets, and organize campaigns for special events

✅ Manage the creation of marketing materials, such as collateral, presentations, guest correspondence, and more, while working closely with external partners

✅ Drive brand storytelling, visual and verbal content

✅ Participate in the organization of content productions (photography & videography) and manage post-production needs according to the overall brand strategy and available budget

✅ Research and evaluation of the new partners and external agencies

✅ Orchestrate CSR initiatives with external partners and hotel teams, manage relationships with CSR partners and support in reporting

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, PR, or relevant experience

Experience: A minimum of 2+ years’ experience in a similar position, preferably in a luxury setting (ideally in the Hospitality Industry)

Required Skills:

• Excellent English, written & spoken. Knowledge of more languages will be considered a plus.
• Strong knowledge of digital marketing, social media & design tools, campaign management tools and best practices
• Understanding of SEO and web traffic metrics
• Proven ability to lead a team and collaborate with cross-functional departments
• Ability to travel for scheduled trips, to Santorini and/or Paros islands during the summer season.

Preferred Skills:

• Knowledge of the Greek hospitality industry
• Experience with Marriott International or similar luxury hotel brands

ASSUMPTION: Candidates with experience in luxury hospitality or luxury branding agencies may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated based on industry standards for a Marketing & Communications Manager with 2-5 years of experience in Greece)

Benefits:

• Private Medical Insurance
• Development & Training Opportunities
• Excellent working environment, based on international standards of Business Excellence
• Accommodation, meals and travel expenses provided for visits onsite

Working Hours: Full-time, with flexible hours as needed to support events and projects

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing & Communications Manager with 2-5 years of experience in Greece. Actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Empiria Group operates in the luxury hospitality industry, with a focus on creating unique, elevated experiences for guests.

Company Size: Empiria Group has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 1989, Empiria Group has a rich history and established reputation in the Greek hospitality industry.

Company Description:

• Empiria Group owns, manages, and operates a unique collection of luxury hotels and villas, members of The Luxury Collection and Design Hotels of Marriott International, located in prime destinations around Greece.
• Their mission is to be the leaders in the art of elevated hospitality, guided by caring associates who wish to offer experiences that awaken inner joy and take Greek hospitality to new heights.
• Empiria Group fosters Equal Employment Opportunities regardless of race, color, ethnicity, religion, gender, age, disability, or sexual orientation.

Company Specialties:

• Luxury Hospitality
• Brand Management
• Marketing & Communications
• Event Planning

Company Website: empiriagroup.gr

ASSUMPTION: Empiria Group's focus on luxury hospitality and elevated experiences sets it apart in the Greek hospitality industry.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, with opportunities for growth and advancement within the company.

Reporting Structure: The Marketing & Communications Manager will report directly to the Director of Marketing & Communications and work closely with various departments, including Sales, F&B, and Operations.

Work Arrangement: This is an on-site role, with the possibility of occasional travel to Santorini and Paros islands during the summer season.

Growth Opportunities:

• Potential advancement to a senior marketing role within the company
• Expansion of responsibilities to include additional properties or brands
• Opportunities to gain experience in luxury hospitality and brand management

ASSUMPTION: This role offers a unique opportunity to gain experience in luxury hospitality and brand management, with potential for growth and advancement within the company.

🌍 Location & Work Environment

Office Type: Empiria Group's headquarters is located in Glyfada, a suburb of Athens, with additional properties in Santorini and Paros.

Office Location(s): 22 Laodikis, Glyfada, Attiki 166 74, GR

Geographic Context:

• Athens offers a vibrant cultural scene, with numerous museums, historical sites, and entertainment options
• Greece's Mediterranean climate provides mild winters and hot, dry summers
• Greece is a member of the European Union and uses the Euro as its currency

Work Schedule: Full-time, with flexible hours as needed to support events and projects

ASSUMPTION: The work environment at Empiria Group is collaborative and supportive, with a focus on international standards of business excellence.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Marketing and communications strategy development
• Brand management and positioning
• Digital marketing and social media expertise
• Event planning and coordination
• Leadership and team management skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the Greek hospitality industry and Empiria Group's unique offerings
• Prepare examples of your marketing and communications work, including campaigns, events, and content creation

ATS Keywords: Marketing Strategy, Brand Management, Digital Marketing, Social Media, Content Creation, Public Relations, Event Planning, SEO, Team Leadership, Collaboration, Email Marketing, Budget Management, Campaign Management, Customer Acquisition, CSR Initiatives, Visual Content

ASSUMPTION: Empiria Group uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, Twitter, etc.)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• SEO tools (e.g., Google Analytics, SEMrush)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing and communications tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Finding joy in all aspects of work and life
• Always elevating, striving for excellence in all endeavors
• Exuding passion, both in personal and professional pursuits
• Being a leader, taking initiative and inspiring others

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible, able to manage multiple projects simultaneously
• Results-driven, with a focus on achieving business objectives

Self-Assessment Questions:

• Do you find joy in your work and strive to bring positivity to those around you?
• Are you passionate about luxury hospitality and creating exceptional experiences for guests?
• Do you have a proven track record of leading teams and driving results in a fast-paced environment?

ASSUMPTION: Candidates who align with Empiria Group's core values and work style will be the best fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the needs of various departments and stakeholders
• Adapting to the unique demands of the luxury hospitality industry
• Occasional travel to Santorini and Paros islands during the summer season

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to excellence.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on luxury hospitality and brand management
• Greek hospitality industry experience is preferred but not required, as Empiria Group values transferable skills and experience
• This role offers the opportunity to work with high-end brands and properties, providing unique growth and learning experiences

ASSUMPTION: Candidates with experience in luxury hospitality or luxury branding agencies may find this role particularly appealing.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new hotel opening
• Coordinating a press trip for international media outlets to showcase Empiria Group's unique offerings
• Creating and implementing a targeted email marketing campaign to drive revenue and customer acquisition

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Marketing & Communications Manager may undertake in this role.

❓ Key Questions to Ask During Interview

• How does Empiria Group differentiate itself in the competitive Greek hospitality market?
• What opportunities exist for growth and advancement within the company?
• How does Empiria Group support work-life balance for its employees?
• What are the key priorities for this role in the first 90 days?
• How does Empiria Group measure the success of its marketing and communications efforts?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in and understanding of the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your marketing and communications work, including campaigns, events, and content creation
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.