📌 Core Information
🔹 Job Title: Marketing Communications Manager
🔹 Company: Risk Strategies
🔹 Location: Remote - Massachusetts
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and managing a holistic communications calendar that aligns with business objectives and content strategy
- Supporting the marketing of community initiatives and ensuring alignment of communications for acquisitions
- Collaborating with various departments and teams to ensure consistent internal and external communications methodology
- Utilizing a variety of channels, including Microsoft Outlook, SharePoint, Teams, websites, and social media, to execute a comprehensive marketing communication strategy
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop and manage a comprehensive communications calendar that aligns with business objectives, content strategy, and organic growth goals
✅ Collaborate with the marketing team and business leaders to ensure consistency of internal and external communications methodology across corporate, practice, and regional units
✅ Support the communications and marketing of the company’s community and cultural initiatives, including the charitable foundation and diversity, equity, and inclusion program
✅ Support communications of the company’s Accelerate organic growth programs both internally and externally to ensure sales and marketing alignment
✅ Work closely with acquisitions, both new and legacy, on communications programs to employees, clients, and the marketplace
✅ Work closely with the integration management office (IMO) and marketing team members to develop a marketing-specific onboarding program for new producer or producer teams
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s or master’s degree in marketing, communications, or a related area
Experience: 5+ years of professional experience in a similar position, preferably in insurance or financial services
Required Skills:
- Excellent short-form writing, communication, and presentation skills
- Ability to create engaging content that aligns with the company’s brand and growth goals for both internal and external audiences
- Desire and openness to leverage new technology and AI tools
- Proficiency in Microsoft Office suite, especially with Excel and PowerPoint
- Experience with SharePoint, including updating content and news
- Experience with Smartsheet and HubSpot is a plus
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the insurance industry
ASSUMPTION: Candidates with a strong background in marketing communications and experience in the insurance industry are preferred.
💰 Compensation & Benefits
Salary Range: $100,000 - $140,000 per year (Based on industry standards for a Marketing Communications Manager with 5-10 years of experience in the insurance industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Tuition reimbursement
- Employee assistance program
Working Hours: Full-time, remote work arrangement with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 5,001-10,000 employees
Founded: 1997
Company Description:
- Risk Strategies is the 9th largest privately held U.S. brokerage firm offering comprehensive risk management advice, insurance, and reinsurance placement for property & casualty, employee benefits, private client services, as well as consulting services and financial & wealth solutions
- With over 30 specialty practices, Risk Strategies serves commercial companies, nonprofits, public entities, and individuals, and has access to all major insurance markets
- The company is committed to being a good steward for its company, culture, and communities by having a strong focus on Environmental, Social, and Governance (ESG) issues
Company Specialties:
- Insurance brokerage
- Property & casualty
- Employee benefits
- High net worth
- Risk management
- Group benefits
- Life insurance
- P&C
- Specialty insurance
- Broker
- Private client
- Transportation
- Captives
- Surety
- Consulting
- Financial and wealth
- Cyber security
Company Website: www.risk-strategies.com
ASSUMPTION: Risk Strategies is a well-established insurance brokerage firm with a strong focus on specialty insight, practical advice, and custom insurance solutions.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing communications role
Reporting Structure: Reports directly to the Marketing Director
Work Arrangement: Remote work arrangement with flexible hours
Growth Opportunities:
- Potential to grow into a senior-level marketing communications role or management position
- Opportunities to work on high-visibility projects and collaborate with various teams and stakeholders
- Chance to gain experience in the insurance industry and develop expertise in marketing communications
ASSUMPTION: This role offers significant growth potential for the right candidate with strong marketing communications skills and a strategic mindset.
🌍 Location & Work Environment
Office Type: Remote work arrangement
Office Location(s): Remote - Massachusetts
Geographic Context:
- Massachusetts is known for its robust insurance industry and is home to many insurance companies and brokerage firms
- The remote work arrangement offers flexibility and the opportunity to work from anywhere within the U.S.
- The Eastern Time Zone may require some evening or early morning hours to accommodate team members in other time zones
Work Schedule: Full-time, remote work arrangement with flexible hours
ASSUMPTION: The remote work arrangement offers a high degree of flexibility and the opportunity to balance work and personal life effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team and other stakeholders
- Final interview with the marketing director
- Background check and reference check
Key Assessment Areas:
- Communication skills, both written and verbal
- Project management skills and ability to manage multiple projects simultaneously
- Strategic mindset and ability to align communications with business objectives and content strategy
- Experience with marketing automation tools and familiarity with the insurance industry
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing communications experience and skills
- Be prepared to discuss your experience with marketing automation tools and your familiarity with the insurance industry
- Showcase your ability to create engaging content that aligns with the company’s brand and growth goals
- Demonstrate your strategic mindset and ability to manage multiple projects simultaneously
ATS Keywords: Marketing Communications, Marketing Manager, Insurance, Branding, Content Strategy, Project Management, Marketing Automation, ATS, Resume, Cover Letter
ASSUMPTION: The interview process will focus on assessing the candidate's communication skills, strategic mindset, and relevant marketing communications experience.
🛠️ Tools & Technologies
- Microsoft Office suite (Excel, PowerPoint, Word)
- SharePoint
- Smartsheet
- HubSpot
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may vary depending on the candidate's experience and the company's specific needs.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Collaboration
- Innovation
- Client-centric
- Diversity, equity, and inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving business objectives
- Adaptable and open to change
- Strong communication and presentation skills
- Ability to work effectively with various teams and stakeholders
Self-Assessment Questions:
- Do you align with Risk Strategies' core values, particularly integrity, expertise, and client-centricity?
- Are you comfortable working in a remote and collaborative environment, with a strong focus on achieving business objectives?
- Do you have strong communication and presentation skills, and the ability to create engaging content that aligns with the company’s brand and growth goals?
- Are you adaptable and open to change, with a strategic mindset and the ability to manage multiple projects simultaneously?
ASSUMPTION: Candidates who align with Risk Strategies' core values and work style are more likely to be successful in this role.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and balancing competing priorities
- Working effectively with various teams and stakeholders, including business leaders and acquisition teams
- Keeping up with industry trends and best practices in marketing communications and marketing automation tools
- Adapting to a remote work environment and maintaining productivity and focus
- Balancing work and personal life, particularly when working remotely
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- Marketing Communications Manager vs. Marketing Manager: The former role focuses more on communications strategy and content creation, while the latter role may involve more tactical marketing execution and campaign management
- Insurance industry vs. other industries: The insurance industry has unique regulations, compliance requirements, and target audiences, which may impact the marketing communications strategy
- Mid-level vs. senior-level roles: Mid-level roles may involve more day-to-day project management and tactical execution, while senior-level roles may focus more on strategic planning and team management
ASSUMPTION: This role is similar to other marketing communications manager positions in the insurance industry, with a focus on strategic communications planning and content creation.
📝 Sample Projects
- Developing and executing a comprehensive communications calendar for a new acquisition, including employee and client communications, as well as external marketplace communications
- Creating engaging content for the company’s community and cultural initiatives, including the charitable foundation and diversity, equity, and inclusion program
- Supporting the marketing of the company’s Accelerate organic growth programs, both internally and externally, to ensure sales and marketing alignment
- Managing the marketing-specific onboarding program for new producer or producer teams, including the creation of relevant content and materials
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the opportunity to work on high-visibility initiatives.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and growth goals of the company?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the marketing team collaborate with other departments and stakeholders, such as business leaders and acquisition teams?
- What are the most challenging aspects of working in a remote environment, and how does the company support its remote employees?
- What opportunities are there for growth and professional development in this role?
ASSUMPTION: Asking these questions will help you understand the role's expectations, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing communications experience and skills, including your experience with marketing automation tools and your familiarity with the insurance industry
- Prepare a portfolio or examples of your marketing communications work, showcasing your ability to create engaging content that aligns with a company’s brand and growth goals
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
- If invited to interview, be prepared to discuss your experience with marketing automation tools and your familiarity with the insurance industry, as well as your strategic mindset and ability to manage multiple projects simultaneously
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
