Marketing & Communications Manager

📌 Core Information

🔹 Job Title: Marketing & Communications Manager

🔹 Company: Beyond Co

🔹 Location: Newmarket, Suffolk, United Kingdom

🔹 Job Type: Hybrid (2 days on-site, 2 days WFH)

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading end-to-end marketing strategy for Evouchers
• Creating and managing multi-channel campaigns to drive brand awareness and customer engagement
• Collaborating with product, sales, and operations teams to deliver integrated marketing initiatives
• Mentoring the Communications and Engagement Officer
• Acting as brand guardian and overseeing customer satisfaction initiatives

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in tech or SaaS environments, ideally within a startup or scale-up setting.

📋 Key Responsibilities

✅ Lead and deliver multi-channel marketing campaigns to drive brand awareness, customer engagement, acquisition, and retention

✅ Develop and manage a comprehensive marketing calendar, delivering projects on time and within budget

✅ Create and manage content across all platforms, ensuring consistent tone, voice, and brand alignment

✅ Collaborate closely with product, sales, operations, and digital executive to ensure a joined-up marketing strategy

✅ Partner with the Product Manager to define and communicate value propositions for existing and future offerings

✅ Use customer insights and competitor analysis to shape messaging, improve campaign effectiveness, and stay ahead of market trends

✅ Manage and mentor the Communications and Engagement Officer, providing strategic guidance and overseeing workload prioritisation

✅ Support customer journey initiatives by delivering tailored marketing activities for schools, local authorities, charities, and other key partners

✅ Manage social media strategy and engagement, enhancing brand presence and generating leads

✅ Oversee customer satisfaction initiatives, including Trustpilot, Google reviews, and the Net Promoter Score (NPS) process

✅ Support internal teams with marketing expertise to help generate leads, win new business, and retain customers

✅ Raise brand visibility through press releases, award entries, and external PR opportunities

✅ Coordinate and prioritise inbound marketing requests, balancing business needs and impact

ASSUMPTION: This role requires a hands-on approach and the ability to manage multiple projects simultaneously in a fast-paced environment.

🎯 Required Qualifications

Education: Relevant marketing qualifications (e.g., CIM or equivalent) are desirable

Experience: Proven track record of developing and executing successful marketing campaigns tailored to specific audiences, aligned with broader business objectives

Required Skills:

• Strategic thinking and planning
• Campaign management and execution
• Content creation and management
• Digital marketing and social media management
• Brand development and guardianship
• Cross-functional collaboration and stakeholder management
• Analytical skills and data-driven decision making
• Mentoring and team leadership

Preferred Skills:

• Experience in tech or SaaS environments, ideally within a startup or scale-up setting
• Public sector experience or understanding of working with government, education, or local authority clients
• Fluency in additional languages (beneficial but not required)

ASSUMPTION: Experience in tech or SaaS environments and public sector experience are highly desirable for this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £50,000 per year (full-time equivalent)

Benefits:

• 4-day working week
• Flexible working schedule and work-from-home opportunities
• Onsite gym facilities
• Annual personal and professional development budget
• Buying and selling holiday scheme
• Additional holiday for length of service
• Onsite trained mental health and well-being champions
• Monthly lunch club
• Comprehensive wellness programmes
• Enhanced maternity, paternity and adoption benefits
• Electric car scheme
• Cycle to Work Scheme
• Eye examination scheme
• Financial contribution to work-from-home setup
• Use of new and leading technology in the form of Apple products
• Frequent company-funded social events
• Office closure between Christmas & New Year
• Access to continuous learning and development opportunities
• Comprehensive employee referral scheme
• Casual dress code
• Enhanced pension payments
• Retail vouchers
• Private medical insurance
• Dental plan

Working Hours: 32 hours across a 4-day week (no salary sacrifice)

ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role in the UK tech sector with 5-10 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 201-500 employees

Founded: 2021 (estimated, based on LinkedIn profile)

Company Description:

• Beyond Co unifies three technology-driven companies, Wonde, Evouchers and Secure Schools
• Each brand shares a vision to reduce the friction of adopting technology, helping customers navigate an often overwhelming area and providing powerful solutions that make their everyday life easier
• Beyond believes technology should not be complicated or overwhelming. It should do what it says - quickly, safely, and efficiently

Company Specialties:

• Technology-driven solutions
• Reducing friction in technology adoption
• Powerful and simple solutions for customers

Company Website: https://www.beyondco.com/

ASSUMPTION: Beyond Co is a relatively new company, founded in 2021, that unifies three technology-driven brands with a shared vision to simplify technology adoption for customers.

📊 Role Analysis

Career Level: Mid-level marketing manager role with potential for growth and mentoring responsibilities

Reporting Structure: Reports directly to the Managing Director

Work Arrangement: Hybrid role with 2 days on-site and 2 days working from home

Growth Opportunities:

• Mentoring and team leadership opportunities
• Potential to grow into a more senior marketing role within the company or its subsidiaries
• Chance to make a significant impact on the marketing strategy and brand development of Evouchers

ASSUMPTION: This role offers opportunities for professional growth and development, particularly in mentoring and team leadership.

🌍 Location & Work Environment

Office Type: Hybrid (onsite and remote work arrangement)

Office Location(s): 14 Kings Court, Willie Snaith Road, Newmarket, CB8 7SG, GB

Geographic Context:

• Newmarket is a market town and civil parish in the West Suffolk district of Suffolk, England
• It is located approximately 65 miles north of London and has good transport links to the capital and other major cities
• The town is known for its horse racing industry and has a population of around 20,000 people

Work Schedule: 4-day working week (Monday to Thursday) with 32 hours across the four days

ASSUMPTION: The hybrid work arrangement offers flexibility and a good work-life balance, while the location in Newmarket provides easy access to major cities and a pleasant rural setting.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or virtual interview with the Managing Director and/or other relevant stakeholders
• Background check and reference verification

Key Assessment Areas:

• Marketing strategy and campaign planning
• Brand development and management
• Cross-functional collaboration and stakeholder management
• Analytical skills and data-driven decision making
• Mentoring and team leadership

Application Tips:

• Tailor your resume and cover letter to highlight your marketing strategy, campaign management, and brand development skills
• Include examples of your experience working with public sector clients or in tech or SaaS environments
• Demonstrate your ability to manage multiple projects simultaneously and work effectively in a fast-paced environment

ATS Keywords: Marketing strategy, campaign management, brand development, public sector experience, tech or SaaS environments, fast-paced environment, mentoring, team leadership

ASSUMPTION: The application process for this role is likely to involve several stages, including an initial screening, phone or video call, and an on-site or virtual interview with relevant stakeholders.

🛠️ Tools & Technologies

• Marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Content management systems (e.g., WordPress, Drupal)
• Project management tools (e.g., Asana, Trello)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and marketing technology preferences.

👔 Cultural Fit Considerations

Company Values:

• Simplifying technology adoption for customers
• Collaboration and cross-functional teamwork
• Continuous learning and innovation
• Empowering employees and promoting personal growth

Work Style:

• Fast-paced and dynamic environment
• Collaborative and supportive team culture
• Focus on continuous learning and professional development
• Flexible and adaptable work arrangements

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a proven track record of developing and executing successful marketing campaigns?
• Are you committed to continuous learning and professional development?

ASSUMPTION: Beyond Co values a fast-paced, collaborative, and dynamic work environment that prioritises continuous learning and professional development.

⚠️ Potential Challenges

• Managing multiple projects simultaneously in a fast-paced environment
• Working effectively with cross-functional teams and stakeholders
• Adapting to changes in marketing strategies and priorities
• Balancing business needs and impact when prioritising inbound marketing requests

ASSUMPTION: This role may present challenges related to managing multiple projects, working with cross-functional teams, and adapting to changes in marketing strategies and priorities.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a greater emphasis on mentoring and team leadership
• Experience in tech or SaaS environments and public sector experience are highly desirable for this role
• Career progression opportunities may be more limited within a smaller company like Beyond Co compared to larger enterprises

ASSUMPTION: This role offers unique opportunities for mentoring and team leadership, but career progression may be more limited within a smaller company like Beyond Co.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new product or service
• Conducting market research and competitor analysis to inform marketing strategy and messaging
• Managing a team to deliver a comprehensive rebranding project, including visual identity, tone of voice, and brand guidelines

ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative aspects of the marketing manager role at Beyond Co.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for Evouchers and Beyond Co?
• What opportunities are there for professional growth and development within this role and the company?
• How does Beyond Co support work-life balance for its employees?
• What is the company's approach to mentoring and team leadership, and how will this role contribute to that?

ASSUMPTION: These key questions help applicants better understand the role's priorities, fit within the company's broader strategy, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume and cover letter to highlight your marketing strategy, campaign management, and brand development skills
• Include examples of your experience working with public sector clients or in tech or SaaS environments
• Prepare for interview questions related to marketing strategy, campaign management, brand development, public sector experience, tech or SaaS environments, fast-paced environment, mentoring, and team leadership
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.