📌 Core Information
🔹 Job Title: Marketing Communications Manager (f/m/d)
🔹 Company: CWS Group
🔹 Location: Dreieich (Plaza), Germany (with remote work opportunities in Galway, Eindhoven, and Aartselaar)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with remote work opportunities)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing communication processes in target markets (DACH, BeNe, IRE)
- Leading and mentoring the Marketing Communications team
- Supporting lead generation and sales objectives through marketing plans
- Managing digital and traditional marketing initiatives across various channels
- Strengthening CWS Cleanrooms’ corporate and employer brand
- Analyzing marketing effectiveness and optimizing strategies based on KPIs
- Overseeing the marketing budget, corporate identity, and external service providers
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in international B2B marketing communications.
📋 Key Responsibilities
✅ Developing and implementing strategic marketing communication processes in target markets
✅ Leading and mentoring the Marketing Communications team
✅ Supporting lead generation and sales objectives through marketing plans
✅ Managing digital and traditional marketing initiatives across various channels
✅ Strengthening CWS Cleanrooms’ corporate and employer brand
✅ Analyzing marketing effectiveness and optimizing strategies based on KPIs
✅ Overseeing the marketing budget, corporate identity, and external service providers
ASSUMPTION: The role involves a mix of strategic planning, team leadership, and hands-on execution of marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Business Administration, Marketing, or a related field
Experience: Proven experience in international B2B marketing communications, managing budgets over €100,000 per year
Required Skills:
- Knowledge of digital marketing tools
- Strong quantitative and analytical abilities
- Proven leadership skills and commercial acumen
- Excellent communication skills in English (German is preferred)
- Willingness to travel up to 10%, especially for trade fairs
Preferred Skills:
- Experience living and working abroad
- Multilingual skills
- Familiarity with cleanroom industry or related sectors
ASSUMPTION: Candidates should have a strong background in marketing communications, with a focus on digital marketing and analytics, and experience managing teams and budgets.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)
Benefits:
- Flexible working hours and mobile office
- Comprehensive and individually tailored onboarding program
- Employee initiative for greater health and safety ("One Team – One Passion")
Working Hours: Full-time (40 hours per week), with flexible hours and remote work opportunities
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in Germany. Benefits are based on the information provided in the job listing.
📌 Applicant Insights
🔍 Company Context
Industry: Environmental Services (specifically, cleanroom solutions)
Company Size: 5,001-10,000 employees (globally)
Founded: 1899
Company Description:
- CWS Group is a leading provider of textile laundry services, washroom dispensers and services, rental entrance mats, protective and professional work wear, linen products for hospitals and HoReCa, cleanroom garments, industrial wipes, mopping systems, Corporate Fashion, Firesafety, and sustainable solutions.
- The company operates through four business units: CWS Workwear, CWS Hygiene, CWS Cleanrooms, and CWS Fire Safety, supported by CWS Business Services.
- CWS Group aims to create a healthier and safer tomorrow through its sustainable innovations and recycling-focused business models.
Company Specialties:
- Textile laundry services
- Washroom dispensers and services
- Rental entrance mats
- Protective and professional work wear
- Linen products for hospitals and HoReCa
- Cleanroom garments
- Industrial wipes
- Mopping systems
- Corporate Fashion
- Firesafety
- Sustainable solutions
Company Website: https://www.cws.com
ASSUMPTION: CWS Group is a large, established company with a strong focus on sustainability and innovation in the environmental services industry.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth into a leadership or management position
Reporting Structure: The Marketing Communications Manager reports directly to the Head of Marketing and oversees the Marketing Communications team
Work Arrangement: Hybrid, with a mix of on-site work at the Dreieich (Plaza) office and remote work opportunities in Germany and abroad
Growth Opportunities:
- Progression into a leadership or management role within the Marketing department
- Expansion of responsibilities to cover additional regions or business units
- Development of skills in areas such as strategic planning, team leadership, and digital marketing
ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing department and the broader CWS Group organization.
🌍 Location & Work Environment
Office Type: Modern office space with a mix of collaborative and private work areas
Office Location(s): Dreieich (Plaza), Germany, with remote work opportunities in Galway, Ireland; Eindhoven, Netherlands; and Aartselaar, Belgium
Geographic Context:
- The Dreieich (Plaza) office is located in the Frankfurt Rhine-Main region, offering easy access to public transportation and nearby amenities
- Remote work locations offer a mix of urban and suburban environments, with access to local cultural attractions and outdoor activities
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work opportunities
ASSUMPTION: The work environment is modern and collaborative, with a mix of on-site and remote work options to accommodate different work styles and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the CWS Group applicant portal
- Phone or video screening with the HR department
- In-depth interview with the Head of Marketing and/or other members of the Marketing department
- Final interview with the CWS Group management team
Key Assessment Areas:
- Strategic thinking and planning skills
- Leadership and team management abilities
- Digital marketing and analytics expertise
- Communication and presentation skills
- Cultural fit and alignment with CWS Group values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the cleanroom industry and CWS Group’s business
- Prepare examples of your past marketing campaigns and their outcomes
ATS Keywords: Marketing Communications, Team Leadership, Lead Generation, Digital Marketing, Brand Development, Performance Measurement, Budget Management, Analytical Skills, Communication Skills, International Experience, Organizational Skills, Structured Work, Travel Readiness
ASSUMPTION: The application process is thorough and competitive, with a focus on assessing candidates’ strategic thinking, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search Engine Optimization (SEO) tools (e.g., SEMrush, Ahrefs)
- Google Analytics and other web analytics tools
ASSUMPTION: Candidates should have experience with common marketing automation, CRM, and web analytics tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Sustainability: CWS Group is committed to creating a healthier and safer tomorrow through sustainable innovations and recycling-focused business models
- Expertise: The company sets new standards with its comprehensive range of solutions in various business units
- Customer focus: CWS Group prioritizes the needs and satisfaction of its customers, providing tailored services and solutions
Work Style:
- Collaborative: CWS Group encourages teamwork and cross-functional collaboration to drive innovation and success
- Dynamic: The company operates in a fast-paced and ever-changing environment, requiring employees to be adaptable and responsive to new challenges and opportunities
- Results-driven: CWS Group focuses on delivering measurable outcomes and continuous improvement
Self-Assessment Questions:
- How do you align with CWS Group’s commitment to sustainability and innovation?
- Describe your experience working in a collaborative, dynamic, and results-driven environment
- How do you approach continuous learning and adaptation in the face of new challenges and opportunities?
ASSUMPTION: CWS Group values candidates who are passionate about sustainability, collaborative, adaptable, and results-driven, with a strong commitment to customer focus and continuous improvement.
⚠️ Potential Challenges
- Managing a team remotely, with members located in different countries and time zones
- Balancing strategic planning and execution with day-to-day marketing tasks
- Adapting to the unique requirements and constraints of the cleanroom industry
- Meeting ambitious lead generation and cost efficiency targets
ASSUMPTION: The role presents both strategic and tactical challenges, requiring candidates to be adaptable, organized, and capable of balancing multiple priorities.
📈 Similar Roles Comparison
- Compared to other marketing communications roles, this position places a greater emphasis on lead generation and sales support
- CWS Group operates in a niche industry (cleanroom solutions), requiring candidates to have a strong understanding of the market and its unique challenges
- This role offers opportunities for professional growth and development within the Marketing department and the broader CWS Group organization
ASSUMPTION: This role is unique in its focus on the cleanroom industry and offers opportunities for professional growth and development within the Marketing department and the broader CWS Group organization.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to generate leads for a specific cleanroom product or service
- Conducting market research and analysis to identify trends and opportunities in the cleanroom industry
- Collaborating with the sales team to create targeted marketing materials and presentations for key accounts
ASSUMPTION: Sample projects reflect the strategic, tactical, and collaborative nature of the role, requiring candidates to have a strong understanding of marketing communications, lead generation, and sales support.
❓ Key Questions to Ask During Interview
- How does the Marketing Communications team collaborate with other departments, such as Sales and Product Management?
- What are the key priorities for the first 90 days in this role?
- How does CWS Group support the professional development and growth of its employees?
- What are the most significant challenges facing the cleanroom industry, and how can this role contribute to addressing them?
- How does CWS Group measure the success of its marketing communications efforts, and what KPIs are most important?
ASSUMPTION: Interview questions should focus on understanding the role’s priorities, the company’s culture, and the industry’s challenges, as well as assessing the candidate’s fit with the team and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the CWS Group applicant portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes
- Follow up with the CWS Group HR department one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
