Marketing & Communications Manager (Full-Time)

📌 Core Information

🔹 Job Title: Marketing & Communications Manager (Full-Time)

🔹 Company: AccorHotel

🔹 Location: Ottawa, Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 3-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to enhance brand visibility and drive revenue
• Managing content creation for various platforms and campaigns
• Building and maintaining relationships with key media outlets, influencers, and partners
• Collaborating with cross-functional teams to support hotel events, promotions, and sales initiatives
• Monitoring and optimizing campaign performance using data insights

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and proficiency in digital marketing tools to succeed.

📋 Key Responsibilities

✅ Develop and implement marketing strategies aligned with Fairmont & Accor brand standards

✅ Conduct market research and optimize campaigns for maximum ROI

✅ Manage content creation for press releases, blogs, newsletters, and social media

✅ Lead photoshoots and video production to support marketing initiatives

✅ Develop and execute a robust social media strategy

✅ Manage digital campaigns, influencer partnerships, website SEO, email marketing, and paid advertising

✅ Plan and execute digital, print, and outdoor advertising campaigns

✅ Develop promotional materials and track campaign performance

✅ Build and maintain strong relationships with key media outlets, journalists, and influencers

✅ Write and distribute press releases, media kits, and other PR materials

✅ Monitor and report on PR performance to enhance brand perception

✅ Work closely with the Events and Activations Manager to support hotel events and promotions

✅ Collaborate with F&B and local partners for activations

✅ Support the Sales team with marketing collateral

✅ Implement internal communication strategies and manage crisis communications

✅ Monitor and respond to guest reviews across platforms

✅ Enhance online reputation and guest satisfaction

✅ Track KPIs, optimize budgets, and report on campaign performance

✅ Collaborate with the Director on special Sales & Marketing projects

✅ Ensure compliance with hotel policies and procedures

✅ Perform other duties and projects as assigned

ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage various responsibilities and projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or Hospitality

Experience: 3-5 years of experience in luxury hospitality, travel, or lifestyle marketing

Required Skills:

• Strong expertise in digital marketing, social media, and PR
• Proficiency in CMS, Adobe Creative Suite, WordPress, Google Analytics, Sprout Social (or other social media management tools), and email marketing tools
• Knowledge of SEO, SEM, and CRM tools is an asset
• Strong project management, communication, and analytical skills
• Flexible schedule, including weekends and holidays
• Fluency in English; additional languages are an asset
• Familiarity with Fairmont's brand and service standards is highly desirable

Preferred Skills:

• Experience in the luxury hospitality industry
• Knowledge of the Ottawa market

ASSUMPTION: Candidates with relevant experience in luxury hospitality marketing and proficiency in digital marketing tools will be most successful in this role.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - 90,000 per year (Based on industry standards for a Marketing & Communications Manager in Ottawa)

Benefits:

• Food & Beverage discount of 50% in our restaurants
• Employee benefit card offering discounted rates in Accor worldwide for you and your family
• Learning programs through our Academies designed to sharpen your skills
• Comprehensive extended health benefits package

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility to work evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Ottawa area. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Accor is a global hospitality company with a presence in over 100 countries and territories. They operate in the luxury hospitality sector, offering a wide range of brands and services to cater to various market segments.

Company Size: Accor has over 10,000 employees worldwide, providing a large network of resources and opportunities for professional growth.

Founded: Accor was founded in 1967 and has since grown to become one of the leading hospitality companies globally.

Company Description:

• Accor operates in the luxury hospitality industry, offering a wide range of brands and services to cater to various market segments
• The company is committed to providing exceptional guest experiences and nurturing passion for service and achievement among its employees
• Accor is dedicated to making a positive impact both locally and globally, ensuring hospitality benefits not only the few but all

Company Specialties:

• Hospitality and catering

Company Website: https://www.group.accor.com

ASSUMPTION: Accor's extensive experience in the luxury hospitality industry and commitment to employee development make it an attractive employer for professionals seeking growth and career advancement.

📊 Role Analysis

Career Level: Mid-level marketing professional with the opportunity to grow and take on more responsibilities

Reporting Structure: This role reports directly to the Director, Sales & Marketing

Work Arrangement: Full-time, on-site position with flexibility to work evenings and weekends as needed

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on special projects and collaborate with cross-functional teams
• Access to learning programs and professional development resources through Accor's Academies

ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in the luxury hospitality industry and grow their careers within a large, global organization.

🌍 Location & Work Environment

Office Type: Upscale, full-service hotel located in the heart of Canada's capital

Office Location(s): Fairmont Chateau Laurier, 1 Rideau Street, Ottawa, Ontario, Canada

Geographic Context:

• Ottawa is a bilingual city with a vibrant cultural scene, offering a high quality of life
• The hotel is located near the Parliament Buildings and major attractions, providing easy access to downtown amenities
• Ottawa has a humid continental climate, with warm, humid summers and cold, snowy winters

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility to work evenings and weekends as needed

ASSUMPTION: The hotel's central location and upscale environment provide an ideal setting for marketing and communications professionals to thrive and make a significant impact.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the Director, Sales & Marketing
• Final interview with the General Manager

Key Assessment Areas:

• Marketing and communications skills
• Digital marketing proficiency
• Cultural fit and alignment with Accor's values
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant experience in luxury hospitality marketing and digital marketing
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research Accor and the Fairmont Chateau Laurier to demonstrate your interest in and understanding of the company and its brand

ATS Keywords: Marketing, Communications, Digital Marketing, Social Media, PR, Content Creation, SEO, Email Marketing, Project Management, Analytical Skills, Crisis Communications, Guest Satisfaction, Campaign Performance, Brand Management, Influencer Partnerships, Market Research

ASSUMPTION: Applicants who demonstrate strong marketing and communications skills, digital marketing proficiency, and a passion for the luxury hospitality industry will be most competitive in the interview process.

🛠️ Tools & Technologies

• CMS (e.g., WordPress)
• Adobe Creative Suite (e.g., Photoshop, Illustrator)
• Social media management tools (e.g., Sprout Social)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• SEO and SEM tools (e.g., Google Analytics, Google Ads)
• CRM tools (e.g., Salesforce, HubSpot)

ASSUMPTION: Proficiency in industry-standard marketing and communications tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Spirit of Conquest

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you passionate about luxury hospitality and committed to delivering exceptional guest experiences?
• Do you have strong communication skills and the ability to build and maintain relationships with key stakeholders?

ASSUMPTION: Candidates who align with Accor's values and work style will be most successful in this role and within the company culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working evenings and weekends as needed to support hotel events and promotions
• Adapting to a dynamic and fast-paced work environment
• Navigating a large, global organization with diverse teams and stakeholders

ASSUMPTION: Successful candidates will be organized, adaptable, and able to manage multiple priorities effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on luxury hospitality marketing and communications within a global hospitality company
• Compared to similar roles in other industries, this position offers the opportunity to work in a dynamic and upscale environment with a strong brand presence
• Career progression may include opportunities to work in different markets or take on more responsibilities within the marketing department

ASSUMPTION: This role offers a unique opportunity for marketing and communications professionals to gain experience in the luxury hospitality industry and grow their careers within a large, global organization.

📝 Sample Projects

• Developing and executing a social media campaign to promote a hotel event or special offer
• Creating and distributing a press release announcing a new hotel partnership or achievement
• Managing a photoshoot or video production project to capture high-quality visual content for marketing materials

ASSUMPTION: These sample projects provide a snapshot of the types of initiatives marketing and communications professionals may work on in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the overall success of the hotel and the marketing department?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does Accor support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful marketing campaigns or projects you've worked on to showcase your expertise
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.