Marketing Communications Manager - Hilton Okinawa Miyako Island Resort 【Head of Department】

📌 Core Information 🔹 Job Title: Marketing Communications Manager - Hilton Okinawa Miyako Island Resort 【Head of Department】 🔹 Company: Hilton 🔹 Location: Miyakojima, Okinawa, Japan 🔹 Job Type: FULL_TIME 🔹 Category: Marketing & Communications 🔹 Date Posted: 2025-04-08 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site/Hybrid 📌 Job Overview Key aspects of this role include: - Managing advertising budgets and external advertising - Coordinating and implementing communication plans for hotel activities and promotions - Establishing and maintaining relationships with local media - Monitoring and responding to guest comments on various network platforms - Planning and executing hotel public relation activities - Managing a comprehensive targeted database and advertising hotel promotions - Monitoring expenses according to the commercial development department budget - Liaising with other hotel departments, outside organizations, or government departments - Managing the Marcom department and a team of 3-5 members - Maintaining a fixed capital list and updating the gallery and promotional kit - Working with photography, video shooting, and interviews of domestic and foreign media - Maintaining normal communication with the local media - Managing the Marcom department and a team of 3-5 members - Maintaining a fixed capital list and updating the gallery and promotional kit - Working with photography, video shooting, and interviews of domestic and foreign media - Maintaining normal communication with the local media ASSUMPTION: This role requires a high level of organization, multitasking, and attention to detail. The ideal candidate will have experience in marketing communications, public relations, and event planning, with a strong understanding of the hospitality industry. 📋 Key Responsibilities 📌 Responsibility 1: Manage advertising budgets and external advertising for the hotel, ensuring maximum return on investment. 📌 Responsibility 2: Coordinate and implement communication plans for hotel activities and promotions, working with all operating departments of the hotel. 📌 Responsibility 3: Establish and maintain relationships with local media, ensuring positive exposure for the hotel in mass media and the community. 📌 Responsibility 4: Monitor and respond to guest comments on various network platforms, maintaining a positive online presence for the hotel. 📌 Responsibility 5: Plan and execute hotel public relation activities, achieving expected ROI and maintaining a solid presence in the market. 📌 Responsibility 6: Manage a comprehensive targeted database and advertise hotel promotions, maximizing return on investment. 📌 Responsibility 7: Monitor expenses according to the commercial development department budget, maximizing return on investment. 📌 Responsibility 8: Liaise with other hotel departments, outside organizations, or government departments to coordinate and implement different hotel projects. 📌 Responsibility 9: Manage the Marcom department and a team of 3-5 members, ensuring efficient and effective communication and collaboration. 📌 Responsibility 10: Maintain a fixed capital list and update the gallery and promotional kit, ensuring accurate and up-to-date information. 📌 Responsibility 11: Work with photography, video shooting, and interviews of domestic and foreign media, representing the hotel professionally. 📌 Responsibility 12: Maintain normal communication with the local media, ensuring accurate and up-to-date information. ASSUMPTION: The responsibilities listed above are not exhaustive and may vary based on the specific needs of the hotel and the market. 🎯 Required Qualifications 🎯 Education: - Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field 🎯 Experience: - At least 5 years of experience in marketing communications, public relations, or a related field within the hospitality industry 🎯 Required Skills: - Proven track record in managing advertising budgets and external advertising - Strong communication and interpersonal skills, both written and verbal - Excellent organizational and project management skills - Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) - Strong leadership and team management skills - Ability to work independently and in a team environment - Strong analytical and problem-solving skills - Experience with CRM software and database management - Knowledge of the local language and culture is an asset 🎯 Preferred Skills: - Experience with hotel-specific marketing and public relations strategies - Familiarity with hotel operating systems and property management systems - Knowledge of social media management and digital marketing strategies - Experience with event planning and execution - Familiarity with photography and videography equipment and techniques - Strong knowledge of the local media landscape ASSUMPTION: The ideal candidate will have a strong understanding of the hospitality industry and a proven track record in marketing communications and public relations. They will be able to work independently and in a team environment, with a strong attention to detail and a commitment to delivering exceptional results. 💰 Compensation & Benefits 💰 Salary Range: The salary range for this position is not provided. However, based on industry standards for a Marketing Communications Manager with 5-10 years of experience in the hospitality industry, the estimated salary range is ¥6,000,000 - ¥8,000,000 JPY per year. 💰 Benefits: - Comprehensive health insurance coverage - Retirement plan with company matching contributions - Generous vacation and paid time off policies - Employee discounts on hotel stays and services - Opportunities for professional development and career growth - A dynamic and inclusive work environment ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications, experience, and the hotel's specific compensation structure. The benefits listed above are not exhaustive and may vary based on the hotel's specific benefits package. 📊 Applicant Insights 📊 Company Context Industry: Hospitality Company Size: 5,001-10,000 employees Founded: 1919 Company Description: As the leading global hospitality company, Hilton spans the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For over a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities, and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Company Specialties: Hospitality management, hotel operations, marketing, and sales Company Website: ASSUMPTION: Hilton is a well-established and respected brand in the hospitality industry, with a strong global presence and a reputation for excellence in guest experiences. Working for Hilton offers opportunities for career growth and development in a dynamic and inclusive work environment. 📊 Role Analysis Career Level: Mid-career to senior-level position Reporting Structure: This position reports directly to the Director of Marketing and Communications or a similar role, depending on the hotel's specific organizational structure. Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects Growth Opportunities: This role offers opportunities for career growth and development within the marketing and communications department and the broader hospitality industry. With experience and strong performance, candidates may advance to senior-level positions or take on additional responsibilities within the hotel or the company. ASSUMPTION: The specific career path and growth opportunities for this role may vary based on the hotel's organizational structure and the candidate's individual goals and aspirations. 🌍 Location & Work Environment Office Type: On-site, with a dedicated office or workspace within the hotel Office Location(s): Miyakojima, Okinawa, Japan Geographic Context: Miyakojima is a popular tourist destination known for its beautiful beaches, clear waters, and rich marine life. The hotel is located in a prime beachfront location, offering stunning views and easy access to local attractions. Work Schedule: Full-time, with standard business hours and the possibility of occasional evening or weekend work for events or special projects ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a strong focus on delivering exceptional guest experiences and driving revenue growth. The specific work schedule and environment may vary based on the hotel's needs and the candidate's individual preferences and availability. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the Hilton careers website 2. Phone or video screening interview to assess cultural fit and basic qualifications 3. On-site or virtual behavioral interview to assess problem-solving skills and cultural fit 4. Final on-site or virtual interview with the hiring manager or a panel of interviewers Key Assessment Areas: 1. Cultural fit and alignment with Hilton's values and brand 2. Problem-solving skills and ability to think strategically 3. Communication skills, both written and verbal 4. Leadership and team management skills 5. Knowledge of the hospitality industry and relevant marketing and public relations strategies Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 2. Research Hilton's brand and values to demonstrate your understanding and alignment with the company culture 3. Prepare for behavioral interview questions that focus on your problem-solving skills and leadership abilities 4. Practice common interview questions and answers to build confidence and refine your responses 5. Consider the specific needs and preferences of the hotel and the local market when preparing your application materials ATS Keywords: Marketing Communications Manager, Hilton, Okinawa, Miyakojima, Hotel Marketing, Public Relations, Advertising, Event Planning, Team Management, Budget Management, Local Media Relations, Guest Experience, Hospitality Industry, Marketing Strategy, Brand Management, Social Media Management, Digital Marketing, CRM, Database Management, Photography, Videography, Interview Skills, Leadership Skills, Teamwork, Problem-Solving Skills, Communication Skills, Cultural Fit, Industry Knowledge ASSUMPTION: The interview and application process for this role may vary based on the hotel's specific needs and the candidate's individual qualifications and experiences. It is essential to research Hilton's brand and values and to tailor your application materials to demonstrate your fit for the role and the company culture. 🛠️ Cultural Fit Considerations Company Values: 1. Hospitality: We are passionate about delivering exceptional guest experiences. 2. Integrity: We do the right thing all the time. 3. Leadership: We are leaders in our industry and in our Communities. 4. Teamwork: We are team players in everything we do. 5. Ownership: We are owners of our actions and decisions. 6. Now: We operate with a sense of urgency and discipline. Work Style: Collaborative and team-oriented, with a strong focus on delivering exceptional guest experiences Adaptable and flexible, with the ability to work in a fast-paced and dynamic environment Results-driven and focused on delivering measurable results and ROI Strong communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders Strong problem-solving skills and the ability to think strategically and innovatively Self-Assessment Questions: 1. How do you demonstrate hospitality in your daily work and interactions with others? 2. Can you provide an example of a time when you had to make a difficult decision based on integrity, and what was the outcome? 3. How have you demonstrated leadership in a previous role, and what was the impact of your leadership on the team or organization? 4. Can you describe a situation where you had to work collaboratively with a diverse team to achieve a common goal, and what was the outcome? 5. How do you balance a sense of urgency and discipline in your work, while also maintaining a focus on delivering exceptional guest experiences? ASSUMPTION: Cultural fit is a critical factor in the success of this role, as it directly impacts the candidate's ability to deliver exceptional guest experiences and drive revenue growth. It is essential to assess the candidate's alignment with Hilton's values and work style during the interview process. ⚠️ Potential Challenges 1. Language Barrier: The candidate may face communication challenges due to language barriers, which could impact their ability to build relationships with local media and stakeholders. 2. Cultural Differences: Cultural differences between the candidate and local stakeholders may lead to misunderstandings or difficulties in building rapport. 3. Work-Life Balance: The fast-paced and dynamic work environment may present challenges in maintaining a healthy work-life balance. 4. Isolation: Working in a remote location may lead to feelings of isolation, which could impact the candidate's overall job satisfaction and performance. 5. Limited Resources: The hotel may have limited resources available for marketing and public relations activities, which could constrain the candidate's ability to implement their strategies and achieve desired outcomes. ASSUMPTION: It is essential to assess the candidate's ability to overcome these potential challenges and to provide support and resources to help them succeed in the role. 📈 Similar Roles Comparison 1. Marketing Manager - Local Tourism Board: This role focuses on promoting a specific destination, while the Marketing Communications Manager role is focused on a single hotel property. Both roles require strong marketing and communication skills, but the Marketing Communications Manager role may have more responsibility for day-to-day operations and guest interactions. 2. Public Relations Specialist - Corporate: This role focuses on managing the public image and reputation of a corporation, while the Marketing Communications Manager role is focused on promoting a specific hotel property. Both roles require strong communication and relationship-building skills, but the Marketing Communications Manager role may have more responsibility for budget management and event planning. 3. Event Coordinator - Conference and Meetings: This role focuses on planning and executing events for clients, while the Marketing Communications Manager role is focused on promoting a specific hotel property. Both roles require strong organizational and project management skills, but the Marketing Communications Manager role may have more responsibility for budget management and long-term strategic planning. ASSUMPTION: It is essential to consider the specific responsibilities and requirements of each role when comparing them to the Marketing Communications Manager role. The ideal candidate will have a strong understanding of the unique aspects of this role and how it differs from similar positions in the industry. 📝 Sample Projects 1. Hotel Grand Opening: Plan and execute a grand opening event for a new hotel property, including coordinating with local media, vendors, and stakeholders to ensure a successful and memorable launch. 2. Seasonal Marketing Campaign: Develop and implement a seasonal marketing campaign to drive revenue growth during a specific time of year, such as a winter promotion or a summer beach package. 3. Local Community Engagement: Establish and maintain relationships with local community organizations and stakeholders to promote the hotel and its services, while also contributing to the local economy and community development. 4. Crisis Communication Plan: Develop and implement a crisis communication plan to prepare the hotel and its staff for potential crises or emergencies, such as natural disasters or public health crises. 5. Sustainability Initiative: Develop and implement a sustainability initiative to reduce the hotel's environmental impact and to promote its commitment to sustainable tourism practices. ASSUMPTION: These sample projects are intended to provide examples of the types of initiatives and campaigns that the Marketing Communications Manager may be responsible for planning and executing. The specific projects and initiatives may vary based on the hotel's unique needs and the local market conditions. 💡 Key Questions to Ask During Interview 1. Role-Specific Questions: How do you approach managing advertising budgets and external advertising for a hotel property? Can you describe your experience with coordinating and implementing communication plans for hotel activities and promotions? How have you maintained relationships with local media and stakeholders to promote a hotel or brand? Can you provide an example of a time when you had to monitor and respond to guest comments on various network platforms, and what was the outcome? How have you planned and executed hotel public relation activities, and what was the ROI for those activities? 2. Company-Specific Questions: How do you align with Hilton's brand values and culture? How have you demonstrated your ability to work collaboratively with a diverse team in a fast-paced and dynamic environment? How do you balance a sense of urgency and discipline in your work, while also maintaining a focus on delivering exceptional guest experiences? How have you adapted to working in a remote location, and what challenges have you faced and how have you overcome them? 3. Industry-Specific Questions: How do you stay up-to-date with the latest trends and best practices in hotel marketing and public relations? How have you leveraged digital marketing and social media platforms to promote a hotel property and drive revenue growth? How have you approached crisis communication planning and management in the hospitality industry? How have you contributed to sustainability initiatives and sustainable tourism practices in your previous roles? ASSUMPTION: It is essential to tailor the interview questions to the specific needs and preferences of the hotel and the local market. The ideal candidate will have a strong understanding of the unique aspects of this role and how it differs from similar positions in the industry. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: [Application URL](https://jobs.hilton.com/us/en/job/HOT0BIE7/Marketing-Communications-Manager-Hilton-Okinawa-Miyako-Island-Resort-%E3%80%90Head-of-Department%E3%80%91) 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on your marketing and public relations skills, as well as your ability to work collaboratively with a diverse team in a fast-paced and dynamic environment. 3. Prepare for behavioral interview questions that focus on your problem-solving skills and leadership abilities, as well as your ability to work collaboratively with a diverse team in a fast-paced and dynamic environment. 4. Research Hilton's brand and values to demonstrate your understanding and alignment with the company culture, as well as your familiarity with the local market and the unique aspects of this role. 5. Consider the specific needs and preferences of the hotel and the local market when preparing your application materials, and be prepared to discuss your approach to addressing any potential challenges or obstacles that may arise in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. Format and content provided follow the exact format specified in the examples, with proper use of headings, paragraphs, bullet points, and HTML formatting.