📌 Core Information
🔹 Job Title: Marketing & Communications Manager, North America
🔹 Company: Nutreco
🔹 Location: Guelph, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing long-term marketing and communication strategies for North America.
- Leading a team of five marketing specialists, including digital marketing.
- Collaborating with stakeholders in North America and globally to enhance customer engagement.
- Promoting branded products and services, and supporting dealer network branding.
- Managing multi-channel digital communications and assessing customer engagement.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in marketing to drive innovation and global collaboration for exceptional customer engagement.
📋 Key Responsibilities
✅ Shape our marketing strategy, annual plans, and communication tactics with Species Directors.
✅ Lead a team of five marketing specialists, including digital marketing.
✅ Implement market and competitive intelligence standards and best practices.
✅ Provide leadership in promoting branded products and services, and support dealer network branding.
✅ Manage multi-channel digital communications, assess customer engagement, measure performance metrics, and ensure global team alignment.
✅ Oversee marketing budget, measure and report campaign performance, track data, and adjust strategies based on feedback.
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution to drive marketing success.
🎯 Required Qualifications
Education: BA or Master's degree in Marketing, Advertising, Communications, Business, or related field, an MBA is preferred.
Experience: Minimum 5+ years of experience working in a commercial or marketing environment; experience in agriculture, pharmaceutical, feed or food industry, is preferred.
Required Skills:
- Strong business acumen from industry experience or education.
- Analytical thinking with an entrepreneurial mindset.
- Excellent project and time management skills.
- Proven ability to lead and collaborate in a cross-functional team.
- Effective communication and interpersonal skills across all organizational levels.
- English required, French is an asset.
Preferred Skills:
- Exposure to Digital, Web, and omnichannel marketing, considered an asset.
ASSUMPTION: Candidates should have a strong background in marketing, with experience in relevant industries and a proven track record of driving results.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Robust pension plan with employer matching that begins on Day 1!
- Competitive health benefits - Medical/Dental/Vision/HSA, that start on Day 1!
- Short-term/Long-term Disability and Mental Health spending allowance;
- Maternal top-up and Tuition Reimbursement;
- 15 vacation days to start (tiered);
- Annual bonus;
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing & Communications Manager role in Guelph, Ontario, with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Nutreco is a global leader in animal nutrition and fish feed, operating in the Food and Beverage Manufacturing industry.
Company Size: Nutreco has 1,001-5,000 employees globally, with a significant presence in North America.
Founded: Nutreco was founded in 1931 and is a member of the SHV family, committed to 'Feeding the Future' through sustainable and innovative practices.
Company Description:
- Nutreco has two business lines: Skretting, a leading global provider of innovative aquafeed solutions, and Trouw Nutrition, specializing in animal nutrition.
- The company is committed to driving innovation and sustainability in the animal nutrition and aquafeed industries.
- Nutreco offers global benefits, including a culture of diversity and inclusion, and opportunities for growth within the company and the broader SHV group.
Company Specialties:
- Animal nutrition and fish feed
- Innovative aquafeed solutions
- Sustainable and responsible business practices
Company Website: nutreco.com
ASSUMPTION: Nutreco's global presence and commitment to sustainability make it an attractive employer for candidates seeking to make an impact in the animal nutrition and aquafeed industries.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the company.
Reporting Structure: The Marketing & Communications Manager reports directly to the Director of Innovation and works closely with the CEO, Opco General Managers, Marketing and Communications Specialists, and Product Managers.
Work Arrangement: This is an on-site role, with the possibility of occasional remote work for the right candidate.
Growth Opportunities:
- Potential advancement to a senior-level marketing role within the company.
- Opportunities to work on global projects and collaborate with international teams.
- Chance to gain experience in a diverse and dynamic industry.
ASSUMPTION: This role offers a unique opportunity for candidates to grow professionally while contributing to Nutreco's mission of 'Feeding the Future'.
🌍 Location & Work Environment
Office Type: Nutreco's Guelph, Ontario office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Guelph, Ontario, Canada
Geographic Context:
- Guelph is a vibrant city located in southern Ontario, approximately 100 km west of Toronto.
- The city offers a high quality of life, with a mix of urban and rural environments, and a strong sense of community.
- Guelph is home to a diverse and growing economy, with a focus on technology, agriculture, and manufacturing industries.
Work Schedule: The standard workweek is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for the right candidate.
ASSUMPTION: Guelph's central location, vibrant culture, and diverse economy make it an attractive place to live and work for candidates seeking a balance between urban and rural environments.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing and communication skills
- Leadership and team management abilities
- Analytical and strategic thinking
- Cultural fit and alignment with Nutreco's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research Nutreco's mission, values, and recent projects to demonstrate your enthusiasm for the role and the company.
ATS Keywords: Marketing strategy, digital marketing, project management, analytical thinking, team leadership, communication skills, customer engagement, market intelligence, budget management, cross-functional collaboration, performance metrics, brand promotion, omnichannel marketing, stakeholder collaboration, innovation, entrepreneurial mindset
ASSUMPTION: Nutreco's interview process is designed to assess candidates' marketing and leadership skills, as well as their cultural fit with the company's values and mission.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with marketing automation platforms, social media management tools, and CRM software to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Inclusivity
- Integrity
- Trust
- Curiosity
Work Style:
- Collaborative and team-oriented
- Results-driven and entrepreneurial
- Adaptable and open to change
Self-Assessment Questions:
- Do you align with Nutreco's values of passion, inclusivity, integrity, trust, and curiosity?
- Are you comfortable working in a dynamic and collaborative team environment?
- Do you thrive in a results-driven and entrepreneurial work culture?
ASSUMPTION: Nutreco's company culture is built on a foundation of strong values, collaboration, and a results-driven mindset, making it an attractive workplace for candidates seeking a dynamic and engaging environment.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing global and local marketing priorities
- Adapting to a fast-paced and ever-changing industry
- Maintaining a strong work-life balance while managing multiple projects and deadlines
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic approach to marketing and team management.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director position in other industries, with a focus on driving innovation and global collaboration.
- In the animal nutrition and aquafeed industry, this role is unique in its emphasis on driving customer engagement and leveraging new trends and best practices.
- Career progression from this role could lead to a senior-level marketing position within Nutreco or a similar company.
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in a dynamic and growing industry while driving innovation and global collaboration for exceptional customer engagement.
📝 Sample Projects
- Developing and implementing a comprehensive digital marketing strategy for North America
- Launching a new product or service line and driving customer engagement through targeted marketing campaigns
- Conducting market research and competitive analysis to inform marketing strategy and tactics
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Marketing & Communications Manager role at Nutreco.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Nutreco support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 90 days?
- How does Nutreco measure the success of its marketing campaigns and initiatives?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: These interview questions are designed to provide insight into the team dynamics, company culture, and expectations for the Marketing & Communications Manager role at Nutreco.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research Nutreco's mission, values, and recent projects to demonstrate your enthusiasm for the role and the company.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
