📌 Core Information
🔹 Job Title: Marketing Communications Specialist - Buick GMC
🔹 Company: General Motors
🔹 Location: Oshawa, Ontario, Canada
🔹 Job Type: Hybrid (On-site 3 days/week)
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting integrated marketing campaigns for Buick GMC
- Managing project timelines and approvals
- Collaborating with creative agencies and global teams
- Ensuring brand consistency across all marketing materials
- Staying updated with industry trends and advertising technologies
ASSUMPTION: This role requires a balance of creative thinking and analytical skills, with a strong focus on project management and cross-functional collaboration.
📋 Key Responsibilities
✅ Assist in planning and executing integrated advertising campaigns for new product launches and sustain campaigns
✅ Develop Client Input Briefs for new projects with Agency Partners
✅ Manage project timelines and approvals to ensure smooth execution of campaigns
✅ Coordinate with creative agency and global team to ensure timely delivery of advertising materials and alignment on go-to-market plans
✅ Ensure social media content reflects the brand’s tone of voice and resonates with target audiences by guiding creative briefs and approving final deliverables
✅ Contribute to the strategy and planning for annual Agency brief
✅ Approve all consumer-facing assets and ensure brand consistency and adherence to brand guidelines across all materials
✅ Stay up to date with industry trends, platform updates, and emerging advertising technologies
✅ Build and maintain relationships both internally and externally (CRM, agencies, U.S.)
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong project management skills to ensure campaigns are delivered on time and to a high standard.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Advertising, or a related field
Experience: Minimum 3+ years of relevant experience
Required Skills:
- Strong understanding of marketing principles and best practices
- Passion for storytelling
- Analytical mind to understand data and turn insights into action
- Ability to work effectively with cross-functional and cross-country teams
- Strong organizational and project management abilities
- Excellent written and verbal communication skills
- Excellent judgment and ability to make informed decisions
Preferred Skills:
- Experience working with various advertising platforms (Google Ads, social media advertising, etc.)
- Strong understanding of social media platforms, content best practices, and the ability to identify and leverage real-time social media moments
- Experience working at or closely alongside a Creative Agency
- Experience with media strategy, planning, and monitoring campaign performance
- Product knowledge
- Bilingual (English/French)
ASSUMPTION: While the role requires a specific degree, relevant experience and a strong skill set are equally important for success in this position.
💰 Compensation & Benefits
Salary Range: CAD 70,000 - 90,000 per year (Based on industry standards for a Marketing Communications Specialist with 3+ years of experience in the automotive industry in Canada)
Benefits:
- Paid time off (vacation days, holidays, and supplemental benefits for pregnancy, parental, and adoption leave)
- Healthcare, dental, and vision benefits
- Life insurance plans
- Company and matching contributions to a Defined Contribution Pension plan
- GM Vehicle Purchase Plan
Working Hours: Full-time (40 hours/week), with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1908 (Over 110 years ago)
Company Description:
- General Motors (GM) is an American multinational corporation involved in the manufacturing, distribution, marketing, and sale of motor vehicles and vehicle parts
- GM's vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion
- GM is committed to being an inclusive company, embracing diversity, and fostering a culture of belonging
Company Specialties:
- Cars
- Trucks
- Manufacturing
- Automotive
- Vehicles
- Transportation
- Engineering
- Information technology
- Electrification
- Software
- AI
Company Website: http://www.gm.com
ASSUMPTION: Working at GM offers opportunities to contribute to innovative projects and collaborate with a diverse team in a large, established organization.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports to the Marketing Manager for Buick GMC
Work Arrangement: Hybrid (On-site 3 days/week, remote 2 days/week)
Growth Opportunities:
- Progression to a Senior Marketing Communications Specialist role
- Expansion into other marketing or communications roles within GM
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: This role offers opportunities for professional growth and development within a large, multinational corporation.
🌍 Location & Work Environment
Office Type: Corporate office (Oshawa Elevation Centre)
Office Location(s): Oshawa, Ontario, Canada
Geographic Context:
- Oshawa is located in the Greater Toronto Area (GTA), offering a mix of urban and suburban living
- The city has a diverse population and a growing job market
- Oshawa is home to several major automotive manufacturers, including GM
Work Schedule: Monday to Friday, 8:30 AM to 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: Working in Oshawa offers a balance of urban and suburban living, with easy access to the amenities and opportunities of the Greater Toronto Area.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Marketing and communications skills
- Project management abilities
- Cross-functional collaboration and teamwork
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and project management experience
- Demonstrate your understanding of the automotive industry and GM's brand
- Prepare examples of successful marketing campaigns you've worked on and the results you achieved
ATS Keywords: Marketing Communications, Advertising Campaigns, Project Management, Brand Consistency, Social Media Strategy, Industry Trends, Creative Agency Collaboration
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Advertising platforms (e.g., Google Ads, social media advertising platforms)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Brand management software (e.g., Brandfolder, Frontify)
ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Inclusion
- Sustainability
- Excellence
- Collaboration
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How have you demonstrated innovation in your previous marketing roles?
- Can you provide an example of a time when you collaborated effectively with a cross-functional team to achieve a common goal?
- How do you stay up-to-date with industry trends and emerging advertising technologies?
ASSUMPTION: Success in this role requires a strong cultural fit with GM's values and work style, as well as a willingness to adapt and learn in a dynamic environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Collaborating effectively with cross-functional and cross-country teams
- Adapting to changes in marketing strategies and priorities
- Keeping up with industry trends and emerging advertising technologies
ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and the ability to work effectively in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Communications Manager or Marketing Specialist role in the automotive industry
- However, this role focuses specifically on Buick GMC brands and requires a strong understanding of the automotive industry and GM's brand
- Career progression in this role could lead to opportunities in other marketing or communications roles within GM or the automotive industry
ASSUMPTION: While this role shares similarities with other marketing communications roles, its focus on the automotive industry and GM's brand sets it apart and offers unique opportunities for growth and development.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new Buick model
- Collaborating with a creative agency to create advertising materials for a GMC truck campaign
- Managing the approval process for consumer-facing assets for a Buick GMC event
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of this role, requiring strong project management skills and adaptability.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role contribute to GM's vision of a world with Zero Crashes, Zero Emissions, and Zero Congestion?
- What opportunities are there for professional growth and development within this role?
- How does the marketing team collaborate with other departments, such as engineering and product development?
- What is the company's approach to work-life balance for hybrid employees?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and project management experience
- Prepare examples of successful marketing campaigns you've worked on and the results you achieved
- Research GM's brand and the automotive industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
