Marketing Communications Specialist

📌 Core Information

🔹 Job Title: Marketing Communications Specialist

🔹 Company: Girl Scouts of Northern New Jersey

🔹 Location: Riverdale, New Jersey

🔹 Job Type: Full-Time, On-Site

🔹 Category: Non-profit Organization Management

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Assisting in the development and execution of promotional campaign strategies
• Collaborating with various departments to create content for marketing emails, social media, and public relations efforts
• Maintaining brand standards and evaluating campaign performance through data analysis
• Working with a diverse group of staff, volunteers, Girl Scouts, and support vendors

ASSUMPTION: This role requires a strong communicator with excellent writing and editing skills, as well as proficiency in various digital platforms. The ideal candidate will be a team player, creative, and comfortable working in a mission-driven, results-driven, and community-oriented environment.

📋 Key Responsibilities

✅ Utilize Salesforce Marketing Cloud to develop and deliver targeted marketing emails and customer journey automations, including creation of the council’s bi-weekly eNewsletter.

✅ Support Public Relations efforts by creating and distributing press releases and media alerts, and providing the outside service team with content, information, and coordination of Girl Scout appearances.

✅ Work collaboratively with a diverse group of stakeholders to develop advertising and promotional content for the website, print materials, videos, various digital platforms, and events.

✅ Gather data for a variety of status reports and dashboards to help evaluate engagement with and results of promotional campaign performance. Communicate insights and findings to stakeholders in a clear and concise manner.

✅ Possess the ability to work under pressure and handle a variety of confidential matters.

✅ Be a part of training and working with our Media Girls Team of Girl Scouts.

✅ Write, copyedit, and prepare original content for uploading to the website in collaboration with the Graphics & Digital Content Specialist.

✅ Evaluate and refresh dynamic digital content with a focus on embedding principles of diversity and inclusion, to meet the needs of current and prospective council stakeholders.

✅ Show creativity and documented immersion in social media. Write, prepare, and schedule social media content for a variety of social media accounts, including Facebook, Instagram, LinkedIn, and TikTok for the council and its camps, in collaboration with the Graphics & Digital Content Specialist under the supervision of the Director of Marketing & Communications.

✅ Maintain a council-wide social media calendar and implement it using a management platform such as Meta, Hootsuite, or Sprout Social.

✅ Photo document/live stream council events, as requested.

✅ Other duties assigned as needed, supporting organizational initiatives and council-wide programs, activities, public relations, and fund development endeavors.

ASSUMPTION: This role requires strong attention to detail, excellent communication, proofreading, and editing skills. The ideal candidate will be able to demonstrate proficiency in MS Office Suite, Adobe Create Suite, and other web, email, social media, and CRM platforms. Basic knowledge of Salesforce and Salesforce Marketing Cloud is preferred, with advanced knowledge being a plus.

🎯 Required Qualifications

Education: Bachelor’s Degree in marketing/communications preferred, or equivalent experience.

Experience: 2-5 years of experience in marketing, communications, or a related field.

Required Skills:

• Strong attention to detail
• Excellent communication, proofreading, and editing skills
• Demonstrates winning social media customer service techniques
• Exceptional time management and capability to handle multiple tasks and deadlines
• Proficiency in MS Office Suite, Adobe Create Suite, and other web, email, social media, and CRM platforms
• Basic knowledge of Salesforce and Salesforce Marketing Cloud

Preferred Skills:

• Advanced knowledge of Salesforce Marketing Cloud and experience with creating email automations using Salesforce Journey Builder and Taxi

ASSUMPTION: While a Bachelor’s Degree in marketing/communications is preferred, equivalent experience in the field will also be considered. The ideal candidate will have a strong portfolio showcasing their writing, editing, and design skills, as well as experience working with various digital platforms.

💰 Compensation & Benefits

Salary Range: $48,000 - $50,000 per year

Benefits:

• Health, dental, and vision insurance
• Retirement plan with employer match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, Monday-Friday, 8:30am-4:30pm, with occasional evenings and weekends for events and meetings.

ASSUMPTION: The salary range for this position has been estimated based on industry standards for similar roles in the non-profit sector. Benefits information is based on typical non-profit organization offerings.

📌 Applicant Insights

🔍 Company Context

Industry: Girl Scouts of Northern New Jersey operates within the non-profit sector, focusing on leadership development, program implementation, and guiding girls toward empowering themselves.

Company Size: The company has 51-200 employees, providing a medium-sized work environment where applicants can expect to have a significant impact on the organization's mission.

Founded: Girl Scouts was founded in 1912 by Juliette Gordon Low, with Girl Scouts of Northern New Jersey serving girls in Bergen, Morris, Passaic, Sussex, and northern Warren counties since 1946.

Company Description:

• Girl Scouts of Northern New Jersey serves over 19,000 girls and 10,200 adult members, providing leadership development opportunities through various programs and activities.
• The organization is committed to building girls of courage, confidence, and character who make the world a better place.
• Girl Scouts of Northern New Jersey is an Equal Opportunity Employer, drug-free workplace, and complies with ADA regulations as applicable.

Company Specialties:

• Leadership development
• Program implementation
• Guiding girls toward empowering themselves

Company Website: http://www.gsnnj.org

ASSUMPTION: Girl Scouts of Northern New Jersey is a well-established organization with a strong commitment to its mission. Applicants should be prepared to demonstrate their passion for working with girls and supporting their growth and development.

📊 Role Analysis

Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in marketing, communications, or a related field.

Reporting Structure: The Marketing Communications Specialist will report directly to the Director of Marketing & Communications.

Work Arrangement: This is an on-site position, with occasional flexible scheduling for events and meetings.

Growth Opportunities:

• Advancement within the marketing and communications department, as the organization continues to grow and expand its programs and services.
• Opportunities to work with and learn from a diverse group of staff, volunteers, Girl Scouts, and support vendors.
• Professional development opportunities, such as training and workshops, to enhance skills and knowledge in the field.

ASSUMPTION: This role offers excellent opportunities for professional growth and development within the organization. Applicants should be prepared to take on new challenges and responsibilities as the organization continues to evolve and expand.

🌍 Location & Work Environment

Office Type: The Girl Scouts of Northern New Jersey office is a professional, collaborative work environment.

Office Location(s): 95 Newark Pompton Turnpike, Riverdale, New Jersey 07457

Geographic Context:

• Riverdale is a suburban community located in northern New Jersey, approximately 20 miles from New York City.
• The area offers a mix of urban and suburban amenities, with easy access to cultural attractions, shopping, and dining options.
• Riverdale is home to a diverse population, providing a rich and vibrant work environment for Girl Scouts of Northern New Jersey employees.

Work Schedule: Full-time, Monday-Friday, 8:30am-4:30pm, with occasional evenings and weekends for events and meetings.

ASSUMPTION: Applicants should be comfortable working in a professional office environment and be prepared to occasionally work flexible hours to support the organization's mission and goals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Director of Marketing & Communications
• In-person or virtual interview with the Director of Marketing & Communications and other relevant stakeholders
• Background check and reference checks
• Final decision and offer

Key Assessment Areas:

• Writing and editing skills
• Proficiency in various digital platforms
• Creativity and innovation
• Ability to work collaboratively with a diverse group of stakeholders
• Time management and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Be prepared to provide examples of your writing, editing, and design work, as well as your experience with various digital platforms.
• Demonstrate your passion for working with girls and supporting their growth and development.
• Prepare thoughtful questions to ask during the interview, showcasing your interest in and understanding of the role and the organization.

ATS Keywords: Marketing, Communications, Social Media, Public Relations, Content Creation, Email Marketing, Data Analysis, Team Collaboration, Time Management, Attention to Detail, MS Office Suite, Adobe Creative Suite, Salesforce, Digital Content Management, Copywriting, Editing

ASSUMPTION: Applicants should be prepared to provide specific examples of their skills and experiences throughout the application and interview process. Tailoring your application materials to the specific requirements and preferences of the organization is essential for success.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• MS Office Suite
• Adobe Create Suite
• Various web, email, social media, and CRM platforms
• Graphic design tools (e.g., Canva, Adobe Illustrator, Photoshop)
• Social media management platforms (e.g., Meta, Hootsuite, Sprout Social)

ASSUMPTION: Applicants should be comfortable working with a variety of digital platforms and tools, and be open to learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Courage
• Confidence
• Character
• Leadership
• Inclusivity
• Integrity

Work Style:

• Collaborative
• Creative
• Mission-driven
• Results-oriented
• Community-focused

Self-Assessment Questions:

• How do you embody the values of courage, confidence, and character in your personal and professional life?
• How do you approach working collaboratively with a diverse group of stakeholders, and how do you ensure that everyone's voices are heard and valued?
• How do you balance multiple tasks and deadlines, and how do you prioritize your work to ensure that you are meeting the needs of the organization and its stakeholders?

ASSUMPTION: Applicants should be prepared to demonstrate their alignment with the organization's values and work style, and to provide specific examples of how they have embodied these qualities in their personal and professional lives.

⚠️ Potential Challenges

• Working with a diverse group of stakeholders, including staff, volunteers, Girl Scouts, and support vendors, may require strong communication and collaboration skills.
• The organization's mission-driven, results-driven, and community-oriented work environment may require a high level of commitment and flexibility.
• Occasional evenings and weekends may be required to support council-wide events and programs.
• Applicants may need to be comfortable working with a variety of digital platforms and tools, and be open to learning new technologies as needed.

ASSUMPTION: Applicants should be prepared to address these potential challenges directly and to provide specific examples of how they have overcome similar obstacles in the past.

📈 Similar Roles Comparison

• This role is similar to other marketing and communications positions in the non-profit sector, but with a focus on serving girls and supporting their growth and development.
• Applicants should be prepared to demonstrate their passion for working with girls and supporting their empowerment.
• This role offers opportunities for professional growth and development within the organization, as well as the chance to make a significant impact on the lives of girls in the community.

ASSUMPTION: Applicants should be prepared to compare and contrast this role with similar positions in the field, and to highlight the unique aspects of this opportunity that make it an ideal fit for their skills, experiences, and career goals.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to promote a new Girl Scout program or event
• Creating and distributing a press release or media alert to generate local media coverage for a Girl Scout initiative
• Designing and implementing a social media strategy to increase engagement and reach for the organization's various accounts

ASSUMPTION: Applicants should be prepared to provide specific examples of their skills and experiences in developing and executing marketing and communications projects, and to demonstrate their ability to work collaboratively with a diverse group of stakeholders.

❓ Key Questions to Ask During Interview

• How does this role support the organization's mission of building girls of courage, confidence, and character who make the world a better place?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the organization support the professional growth and development of its employees?
• What are the most rewarding and challenging aspects of working in this role and within the organization?
• How does the organization ensure that its programs and services are inclusive and accessible to all girls in the community?

ASSUMPTION: Applicants should be prepared to ask thoughtful and insightful questions that demonstrate their interest in and understanding of the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Paylocity job portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on your writing, editing, and design work, as well as your experience with various digital platforms.
• Prepare a portfolio or examples of your work to showcase your skills and experiences in marketing, communications, and related fields.
• Prepare thoughtful questions to ask during the interview, showcasing your interest in and understanding of the role and the organization.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the position and to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.