📌 Core Information
🔹 Job Title: Marketing Communications Specialist
🔹 Company: SOMFY Group
🔹 Location: South Brunswick Township, NJ, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Senior level (3-6 years)
🔹 Remote Status: Hybrid (5 days in office may be requested)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a digital content strategy to increase brand visibility and support lead generation efforts
- Managing segmented email marketing audiences and communicating targeted messages
- Growing Somfy’s multi-brand organic social media presence in North America
- Collaborating with internal teams to develop and implement a content and email marketing strategy
- Analyzing performance metrics and providing actionable insights to optimize results
ASSUMPTION: This role requires a strong focus on digital marketing, content creation, and data-driven decision making. The ideal candidate will have a proven track record in these areas and be comfortable working independently or collaboratively across teams.
📋 Key Responsibilities
✅ Developing and implementing a content and email marketing strategy that aligns with broader company objectives
✅ Creating and managing content for various digital mediums, including email, social media, website, and blogs, catering to B2C and B2B audiences
✅ Conducting A/B testing to optimize open rates, click-through rates, conversions, and engagement
✅ Monitoring email and social media performance, analyzing metrics, and providing actionable insights to optimize results
✅ Curating a shareable content calendar for emails, social posts, blog posts, press releases, and PR articles
✅ Managing external digital marketing and/or PR agencies as needed
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to multitask and organize multiple high-priority projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree (or equivalent) in Marketing, Communications, Journalism, Public Relations, or a related field.
Experience: 3-6 years of experience in digital marketing with a strong emphasis on content creation.
Required Skills:
- Proven experience crafting both long- and short-form content for diverse platforms
- Skilled in writing and reviewing content with a keen eye for consistency with company strategy, brand voice, and tone
- Experience crafting and adapting content for various audiences across social media platforms
- Proficiency in setting up automated email workflows, drip campaigns, and trigger-based messaging using tools like MailChimp, Marketo, or Marketing Cloud
- Proficient in using social media management and analytics tools such as HootSuite, Sprout Social, or FaceLift
- Experience conducting A/B testing, analyzing results, and providing data-driven recommendations
Preferred Skills:
- SEO knowledge and expertise
- Basic graphic design skills or a strong design sensibility; experience with Canva is a plus
- Ability to present ideas to team or key stakeholders
ASSUMPTION: Candidates with a strong portfolio showcasing their content creation skills and experience working with email marketing automation tools will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (Based on industry standards for a Marketing Communications Specialist with 3-6 years of experience in the United States)
Benefits:
- Health, life, and disability insurance
- 401K contribution with generous match
Working Hours: Typical hours are 8 am-5 pm, Monday through Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Communications Specialist with 3-6 years of experience in the United States. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: SOMFY Group is a leading global manufacturer of strong, quiet motors with electronic and app controls for interior window coverings and exterior solar protections. They operate in the home automation and window covering industry.
Company Size: SOMFY Group has 7,000 employees worldwide and is a family-owned, independent company with a strong corporate culture that promotes diversity and inclusion.
Founded: SOMFY Group was founded in 1969 and has been in continuous growth since its creation.
Company Description:
- As the preferred partner for window and door automation, SOMFY is committed to inspiring new and better ways of living for all
- Innovation continuously guides their work and guarantees the excellence of their solutions
- They are present in 58 countries, with eight production sites and 17 R&D centers
Company Specialties:
- Window and door automation
- Home automation
- Interior and exterior window coverings
- Solar protections
- Motorization systems for security, HVAC, and lighting systems
Company Website: http://www.overkiz.com
ASSUMPTION: SOMFY Group's focus on innovation and commitment to employee well-being make it an attractive employer in the home automation industry.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring 3-6 years of experience in digital marketing with a strong emphasis on content creation.
Reporting Structure: The Marketing Communications Specialist will report directly to the Marketing Manager and collaborate with various internal teams, including sales, product, and IT.
Work Arrangement: This role is a hybrid position, with a minimal to zero travel requirement. Typical hours are 8 am-5 pm, Monday through Friday, with 5 days in office requested based upon business needs.
Growth Opportunities:
- Potential advancement to a Marketing Manager or similar role as the company continues to grow
- Opportunities to work on diverse projects and campaigns, expanding skillset and industry knowledge
- Chance to contribute to the company's innovation efforts and help shape its digital marketing strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skillset and take on more responsibility as the company continues to grow.
🌍 Location & Work Environment
Office Type: SOMFY Group's office is located in South Brunswick Township, NJ, USA, with a hybrid work arrangement.
Office Location(s): 13-15 boulevard de la Madeleine, Paris, IDF 75008, FR
Geographic Context:
- South Brunswick Township is located in central New Jersey, approximately 45 minutes from New York City
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, shopping, and outdoor recreation
- New Jersey has a humid subtropical climate, with hot, humid summers and cold, snowy winters
Work Schedule: Typical hours are 8 am-5 pm, Monday through Friday, with 5 days in office requested based upon business needs.
ASSUMPTION: The hybrid work arrangement and central New Jersey location offer a good balance between work and personal life, with easy access to cultural attractions and outdoor recreation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Digital marketing and content creation skills
- Data-driven decision making and analytical skills
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing and content creation skills and experience
- Include specific examples of your experience with email marketing automation and social media management tools
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively
ATS Keywords: Digital Marketing, Content Creation, Email Marketing, Social Media, Data Analysis, Project Management, SEO, Graphic Design, Public Relations, A/B Testing, Community Engagement, Brand Awareness, Lead Generation, Customer Nurturing, Automation, Content Strategy
ASSUMPTION: The application process for this role will be competitive, and candidates with a strong portfolio showcasing their content creation skills and experience working with email marketing automation tools will be highly competitive.
🛠️ Tools & Technologies
- MailChimp, Marketo, or Marketing Cloud
- HootSuite, Sprout Social, or FaceLift
- Canva
ASSUMPTION: Familiarity with these tools and technologies is not required but would be beneficial for candidates applying to this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Excellence
- Sustainability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and solution-driven
- Proactive and forward-thinking
Self-Assessment Questions:
- Do you have a proven track record of creating and executing successful digital marketing campaigns?
- Are you comfortable working collaboratively with various internal teams to develop and implement a content and email marketing strategy?
- Do you have strong project management skills and the ability to multitask and organize multiple high-priority projects simultaneously?
ASSUMPTION: Candidates who are a strong cultural fit for SOMFY Group will be innovative, customer-focused, collaborative, and adaptable, with a strong commitment to excellence and sustainability.
⚠️ Potential Challenges
- Managing multiple high-priority projects simultaneously may be challenging for candidates with less experience in project management
- Working with external vendors and agencies may require strong communication and relationship management skills
- Analyzing performance metrics and providing actionable insights may be challenging for candidates with less experience in data-driven decision making
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt to different work environments.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Content Marketing Manager, but with a stronger focus on email marketing and social media management
- In the home automation industry, this role is similar to a Marketing Communications Specialist for a window covering or smart home technology company
- Career progression for this role may include advancement to a Marketing Manager or similar role, with opportunities to expand into other areas of marketing or management
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skillset and take on more responsibility as the company continues to grow.
📝 Sample Projects
- Developing and executing an email marketing campaign to promote a new product launch
- Creating and managing social media content for a brand re-launch or re-branding effort
- Analyzing performance metrics and providing actionable insights to optimize a website or blog for better engagement and conversions
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that may be required for this role, but the specific projects and campaigns will vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role collaborate with other departments, such as sales, product, and IT?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing and content creation skills and experience
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively
- If selected for an interview, be prepared to present specific examples of your experience with email marketing automation and social media management tools
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
