Marketing Communications Specialist

📌 Core Information

🔹 Job Title: Marketing Communications Specialist

🔹 Company: Wingie Enuygun Group

🔹 Location: Istanbul, Turkey

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing communications strategies
• Planning and implementing ATL/BTL campaigns
• Managing relationships with agencies, media partners, and influencers
• Collaborating with various departments to adapt to market dynamics

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on relationship management and adaptability.

📋 Key Responsibilities

✅ Plan and execute marketing communications strategies to increase brand awareness

✅ Plan and implement ATL/BTL campaigns to drive brand engagement

✅ Execute 360-degree campaigns to enhance brand visibility

✅ Follow communications and market trends to stay updated

✅ Manage relationships with agencies, media partners, and influencers

✅ Work closely with various departments to maintain content and campaign effectiveness

ASSUMPTION: This role requires strong project management skills, with the ability to juggle multiple campaigns and stakeholders simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Management, or a related field

Experience: At least 2 years of experience in marketing communications and brand management

Required Skills:

• Excellent written and verbal communication skills in Turkish and English
• Strong problem-solving and analytic thinking skills
• Team player with effective reporting and presentation skills
• Ability to work with tight deadlines
• Genuine passion for marketing and keeping up with industry trends

Preferred Skills:

• E-Commerce experience

ASSUMPTION: While e-commerce experience is preferred, the core skills required for this role are transferable from other industries.

💰 Compensation & Benefits

Salary Range: Industry standard for a Marketing Communications Specialist in Istanbul with 2-5 years of experience is TRY 15,000 - 25,000 per month. This role offers competitive compensation based on experience and performance.

Benefits:

• Lifelong learning opportunities with access to e-learning platforms
• Nutritionist appointments and health insurance
• Netflix gift card and meal card
• Social club memberships and team celebration parties
• Discounts on flight tickets, hotel reservations, and grocery shopping
• Marriage and birth gifts

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Wingie Enuygun Group operates in the technology, information, and internet industry, focusing on travel, insurance, and financial products.

Company Size: With 201-500 employees, Wingie Enuygun Group offers a mid-sized company environment with opportunities for growth and collaboration.

Founded: Established in 2008, Wingie Enuygun Group has since grown into a global technology company with headquarters in Istanbul and Berlin.

Company Description:

• Wingie Enuygun Group is a technology company helping modern consumers save time and money in travel, insurance, and financial products
• Powered by big data and behavioral economics, the company is committed to innovation, simplification, and integrity
• Operating in 6 languages, Wingie Enuygun Group offers a multicultural work environment

Company Specialties:

• Airfares and hotels
• Bank loans and insurance
• GSM, electronics, and comparison services
• Travel, rent a car, bus ticket, and transfers

Company Website: www.enuygun.com

ASSUMPTION: Wingie Enuygun Group's focus on technology and data-driven decision-making creates an innovative and dynamic work environment.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in marketing communications and brand management.

Reporting Structure: The Marketing Communications Specialist will report directly to the Marketing Director and collaborate with various departments, including digital marketing, design, growth, business, HR, and partnerships.

Work Arrangement: This hybrid role requires on-site work in Istanbul, Turkey, with remote work options available.

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expanding responsibilities and managing a team
• Cross-functional projects and collaborations with other departments

ASSUMPTION: With Wingie Enuygun Group's focus on growth and innovation, there are ample opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Wingie Enuygun Group's headquarters in Istanbul, Turkey, offers a modern and collaborative work environment with on-site amenities.

Office Location(s): Küçükbakkalköy, Allianz Tower, Kayışdağı Cd. D:No:1/16, 34750, Ataşehir, Istanbul, Turkey

Geographic Context:

• Istanbul is the largest city in Turkey, offering a vibrant cultural scene and diverse neighborhoods
• The Ataşehir district is a modern and developing area with easy access to public transportation and amenities
• Turkey offers a unique blend of Eastern and Western cultures, with a rich history and diverse cuisine

Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options

ASSUMPTION: Istanbul offers a dynamic and multicultural work environment, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site or virtual interview with the Marketing Director
• Final decision and offer

Key Assessment Areas:

• Communication skills and presentation abilities
• Problem-solving and analytical thinking
• Cultural fit and alignment with company values
• Marketing knowledge and industry trends

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research Wingie Enuygun Group's company culture and values to demonstrate your fit

ATS Keywords: Marketing Communications, Brand Management, ATL/BTL Campaigns, Agency Management, Market Trends, Cross-Functional Collaboration, E-Commerce, Problem-Solving, Adaptability

ASSUMPTION: Wingie Enuygun Group's application process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Wingie Enuygun Group uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous improvement
• Simplification: Making complex processes easy and accessible
• Integrity: Acting with honesty and transparency in all interactions

Work Style:

• Collaborative: Working closely with various departments to achieve common goals
• Adaptable: Quickly adjusting to changing market dynamics and priorities
• Data-driven: Making informed decisions based on data and analytics

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment?
• Are you comfortable working with tight deadlines and changing priorities?
• Do you have a strong passion for marketing and staying up-to-date with industry trends?

ASSUMPTION: Wingie Enuygun Group values candidates who are innovative, adaptable, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously
• Keeping up with the fast-paced and ever-changing marketing landscape
• Adapting to a hybrid work environment with both on-site and remote work requirements
• Navigating a multicultural work environment with colleagues from diverse backgrounds

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Marketing Communications Specialist vs. Brand Manager: Both roles focus on brand management, but the Marketing Communications Specialist has a stronger focus on campaign execution and stakeholder management
• Industry-specific context: Wingie Enuygun Group operates in the technology, information, and internet industry, with a focus on travel, insurance, and financial products
• Career path comparison: This role can lead to senior marketing roles, such as Marketing Manager or Director, with experience and demonstrated success

ASSUMPTION: While this role shares similarities with other marketing positions, it offers a unique blend of strategic and tactical responsibilities with a strong focus on stakeholder management.

📝 Sample Projects

• Developing and executing a successful ATL/BTL campaign to increase brand awareness
• Managing relationships with agencies, media partners, and influencers to secure favorable coverage and collaborations
• Adapting marketing communications strategies to respond to changing market dynamics and trends

ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the Marketing Communications Specialist role, with a strong focus on adaptability and stakeholder management.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Wingie Enuygun Group?
• What are the key priorities for this role in the first 90 days?
• How does Wingie Enuygun Group support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is this supported in this role?
• How does Wingie Enuygun Group foster a culture of innovation and adaptability?

ASSUMPTION: These interview questions are designed to assess the role's fit within the company's overall marketing strategy, as well as the company's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research Wingie Enuygun Group's company culture and values to demonstrate your fit
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.