📌 Core Information
🔹 Job Title: Marketing Communications Strategy Manager
🔹 Company: KWS SAAT SE
🔹 Location: Andijk, Noord-Holland, Netherlands
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing global marketing strategies
- Leading international product launches and campaigns
- Mentoring local marketing specialists across various markets
- Analyzing marketing data and improving campaign results
- Collaborating with technical experts and stakeholders
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a global environment.
📋 Key Responsibilities
✅ Plan and implement marketing strategies that align with global marketing goals and promote the KWS Vegetables brand, products, and services
✅ Lead teams to develop creative marketing ideas and content that connect with customers
✅ Plan and organize international product launches and campaigns that add value and support market goals
✅ Provide local Marketing Specialists with ready-to-use content toolkits for campaigns
✅ Help and mentor local Marketing Specialists to plan and execute campaigns, events, and product launches in their markets
✅ Work closely with technical experts to develop content that highlights the benefits of new product traits
✅ Analyze marketing data, track campaign results, and update customer personas to improve future campaigns
✅ Keep a global marketing calendar up to date for better planning
✅ Manage relationships with agencies and vendors to ensure projects are delivered on time and meet expectations
✅ Represent KWS Vegetables in group marketing meetings and coordinate with other teams across the business
ASSUMPTION: This role involves a mix of strategic planning, creative leadership, and cross-functional collaboration.
🎯 Required Qualifications
Education: University/BA degree in Marketing, Agriculture, Economics, or similar fields
Experience: At least 5 years of experience in international marketing (agency experience or agrifood industry preferred)
Required Skills:
- Ability to develop clear, big-picture strategies that achieve marketing goals and support business objectives
- Strong communication skills and natural confidence to guide and work with people across cultures
- Friendly, approachable, and a good mentor for helping others succeed
- Able to come up with new, exciting ideas for campaigns and marketing strategies
- Focused on understanding customer needs and addressing them effectively
- Knowledge of branding principles and how to create a consistent and strong brand message
- Strong organizational skills to manage multiple projects, meet deadlines, and deliver high-quality work
- Proficient in English (speaking and writing); knowing Dutch or Spanish is a plus
Preferred Skills:
- Experience in the vegetable seed industry
- Familiarity with global marketing campaigns
- Knowledge of marketing automation tools
ASSUMPTION: Candidates should have a strong background in international marketing and a proven track record of developing and executing successful marketing strategies.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a Marketing Communications Strategy Manager with 5-10 years of experience in the Netherlands)
Benefits:
- Competitive salary
- Freshplorer bag filled with cool stuff on the first day
- Other benefits as per the company's standard benefits package
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: KWS SAAT SE operates in the farming industry, specifically focusing on plant breeding and seed production, sales, and marketing.
Company Size: KWS SAAT SE has 5,001-10,000 employees, providing a large and diverse work environment.
Founded: 1856, with a long history and established reputation in the industry.
Company Description:
- KWS is one of the world’s leading plant breeding companies, with a tradition of family ownership and independent operation for more than 165 years.
- The company focuses on plant breeding and the production and sale of seed for corn, sugar beet, cereals, rapeseed, sunflowers, and vegetables.
- KWS uses leading-edge plant breeding methods and has employees representing the company in more than 70 countries.
Company Specialties:
- Plant Breeding
- Seed Production
- Seed Sales and Marketing
- Biotechnology
- Genetic Engineering
- Plant Breeding Innovation
- Sustainable Agriculture
Company Website: www.kws.com
ASSUMPTION: KWS SAAT SE offers a dynamic and international work environment with opportunities for professional and personal development.
📊 Role Analysis
Career Level: This role is at the senior level, requiring strategic thinking and leadership skills.
Reporting Structure: The Marketing Communications Strategy Manager will report directly to the Head of Marketing and work closely with various teams across the business.
Work Arrangement: This is an on-site position, with the possibility of occasional travel for international meetings and events.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Chance to gain experience in a global role and work with diverse teams
- Opportunity to contribute to the company's growth and success in the vegetable seed industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: The office is located in Andijk, Noord-Holland, Netherlands, with a modern and collaborative work environment.
Office Location(s): Andijk, Noord-Holland, Netherlands
Geographic Context:
- The Netherlands has a strong agricultural industry and is an ideal location for a role focused on vegetable seed marketing.
- Andijk is a small town in Noord-Holland, offering a peaceful and picturesque work environment.
- The office is easily accessible by car and public transportation.
Work Schedule: The work schedule is full-time, with standard office hours from Monday to Friday.
ASSUMPTION: The location and work environment provide a pleasant and efficient setting for the Marketing Communications Strategy Manager to thrive.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Strategic thinking and planning skills
- Communication and leadership abilities
- Cultural fit and adaptability to a global work environment
- Knowledge of the vegetable seed industry and marketing trends
Application Tips:
- Highlight relevant experience in international marketing and campaign management
- Demonstrate strong communication skills and strategic mindset in your resume and cover letter
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research KWS SAAT SE and the vegetable seed industry to show your enthusiasm and understanding of the role
ATS Keywords: Marketing Strategy, Global Marketing, Campaign Management, Product Launch, Branding, Customer Understanding, Marketing Data Analysis, Stakeholder Management, International Marketing, Vegetable Seed Industry
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: The Marketing Communications Strategy Manager will use a combination of marketing-specific tools and general productivity suites to manage projects and collaborate with teams.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Collaboration and teamwork
- Customer focus and understanding
- Sustainability and responsibility
- Integrity and respect
Work Style:
- Dynamic and fast-paced work environment
- Global and cross-cultural team collaboration
- Data-driven decision-making and continuous learning
- Results-oriented and focused on achieving marketing goals
- Open and transparent communication
Self-Assessment Questions:
- Do you thrive in a dynamic, global work environment, and are you comfortable working with diverse teams across cultures?
- Are you able to develop clear, big-picture strategies that align with business objectives and drive marketing success?
- Do you have strong communication skills and the ability to mentor and guide others?
- Are you passionate about the vegetable seed industry and eager to contribute to its growth and innovation?
ASSUMPTION: KWS SAAT SE values candidates who are strategic thinkers, strong communicators, and adaptable to a global work environment, with a passion for the vegetable seed industry.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and ever-changing global market
- Working with diverse teams across various time zones and cultures
- Balancing strategic planning with day-to-day campaign management
ASSUMPTION: The Marketing Communications Strategy Manager will need to be organized, adaptable, and comfortable working in a fast-paced, global environment to succeed in this role.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the vegetable seed industry and requires a deep understanding of its unique aspects.
- Compared to other global marketing roles, this position offers a more specialized focus on a niche industry.
- Career progression in this role could lead to leadership positions within the marketing department or other related fields within the company.
ASSUMPTION: While this role shares similarities with other global marketing positions, its focus on the vegetable seed industry sets it apart and offers unique growth opportunities.
📝 Sample Projects
- Developing and executing a global marketing campaign for a new vegetable seed variety launch
- Creating and implementing a customer segmentation strategy to improve marketing effectiveness
- Conducting market research and analyzing data to identify trends and opportunities in the vegetable seed industry
ASSUMPTION: These sample projects illustrate the strategic and creative aspects of the Marketing Communications Strategy Manager role and the impact it can have on the company's marketing efforts.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing goals for the next 3-5 years, and how this role contributes to achieving them?
- How does the marketing department collaborate with other teams, such as product management and research, to develop and execute successful campaigns?
- What are the biggest challenges facing the vegetable seed industry, and how does this role address them?
- How does the company support the professional development and growth of its marketing employees?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking these questions will help the candidate better understand the role, the company, and the work environment, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience in international marketing and campaign management
- Write a cover letter explaining your interest in the role and the vegetable seed industry, and how your skills and experience make you a strong fit for the position
- Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your strategic thinking and creative problem-solving skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
