📌 Core Information
🔹 Job Title: Marketing & Community Engagement Lead (Remote)
🔹 Company: Breezelearn
🔹 Location: Lagos, Lagos, Nigeria
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Global)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a content-led marketing plan aligned with business goals
- Crafting clear, compelling messaging tailored to business leaders and decision-makers
- Analyzing performance metrics and optimizing efforts for tangible outcomes
- Driving content strategy across LinkedIn, X, and relevant platforms
- Building and nurturing an engaged business community, turning audiences into advocates and leads
ASSUMPTION: This role requires a strategic thinker who can connect content with business outcomes and a hands-on executor who owns results, not just checklists.
📋 Key Responsibilities
✅ Collaborate with leadership to execute a content-led marketing plan aligned with business goals
✅ Craft clear, compelling messaging tailored to business leaders and decision-makers
✅ Analyze performance metrics and optimize efforts for tangible outcomes i.e leads, reach, and conversions
✅ Own and drive our content strategy across LinkedIn, X, and relevant platforms
✅ Write, design and publish high-value content that positions BreezeLearn as a thought leader
✅ Spot and leverage real-time trends, conversations, and cultural moments to amplify reach
✅ Build and nurture an engaged business community, turning audiences into advocates and leads
✅ Plan and host webinars that educate and inspire our business audience
✅ Manage event logistics, speaker coordination, and post-event engagement
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: At least 3 years of experience in B2B, SaaS, or tech-talent marketing
Required Skills:
- Proven track record in B2B marketing and community engagement
- Excellent writing and editing skills
- Proficiency in tools like Canva/Figma, ClickUp, Slack, and analytics platforms
- Fluency in engaging business communities via LinkedIn, X, etc.
- Confidence in running virtual events and webinars
Preferred Skills:
- Funnel strategy & lead magnets
- Email marketing & segmentation
- Marketing automation
- Analytics & reporting
- Online event execution
- Design and communication operations
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: Based on experience and location, the estimated salary range for this role is $50,000 - $80,000 USD per year. This is an estimate and the actual salary may vary based on the candidate's qualifications and the company's compensation structure.
Benefits:
- Remote-first, flexible work culture
- Mission-driven work with global impact
- Leadership opportunities from day one
- Collaboration with global innovators and passionate peers
Working Hours: Full-time (40 hours/week), with flexible hours and a results-driven work environment
ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 11-50 employees (Small to Medium-sized company)
Founded: 2020 (Relatively new company)
Company Description:
- BreezeLearn is an early-stage start-up based in Canada that trains and upskills African talent for software development roles
- The company aims to improve the software development experience for companies by 1000x
- BreezeLearn focuses on e-learning, software development, IT training, and recruitment
Company Specialties:
- E-learning
- Software Development
- IT Training
- Recruitment
Company Website: http://www.breezelearn.com
ASSUMPTION: BreezeLearn is a growing company with a strong focus on mission-driven work and global impact.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the leadership team and works cross-functionally with various departments
Work Arrangement: Remote (Global), with flexible hours and a results-driven work environment
Growth Opportunities:
- Leadership opportunities from day one
- Potential to shape the company's marketing strategy and brand voice
- Chance to work with global innovators and passionate peers
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on leadership and strategic decision-making.
🌍 Location & Work Environment
Office Type: Remote (Global)
Office Location(s): Lagos, Nigeria (Primary location, but remote work is available globally)
Geographic Context:
- Lagos is the largest city in Nigeria and a major economic hub
- The city offers a vibrant business environment and a growing tech industry
- Lagos has a tropical climate with high temperatures and humidity year-round
Work Schedule: Full-time (40 hours/week), with flexible hours and a results-driven work environment
ASSUMPTION: The remote work environment offers flexibility and the opportunity to work with a global team, while the Lagos office provides a vibrant business ecosystem.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- Take-home assignment or case study
- Final interview with the leadership team
Key Assessment Areas:
- Strategic thinking and planning
- Creativity and storytelling skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and community engagement experience
- Include specific examples of your achievements and the impact you've made in previous roles
- Demonstrate your understanding of BreezeLearn's mission and how your skills align with the company's goals
ATS Keywords: B2B marketing, community engagement, content strategy, analytics, leadership, remote work, global impact
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, creativity, and analytical skills.
🛠️ Tools & Technologies
- Canva/Figma (Design)
- ClickUp (Project Management)
- Slack (Communication)
- Analytics platforms (e.g., Google Analytics, Tableau)
- Social media platforms (e.g., LinkedIn, X)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and should be familiar to most candidates.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven
- Global impact
- Leadership opportunities
- Collaboration and innovation
Work Style:
- Remote and flexible
- Results-driven
- Strategic and creative
- Analytical and data-driven
Self-Assessment Questions:
- Do you thrive in a remote, flexible work environment?
- Are you comfortable working with a global team and managing projects across time zones?
- Can you balance strategic planning with creative execution and analytical optimization?
ASSUMPTION: BreezeLearn values candidates who are mission-driven, results-oriented, and comfortable working in a remote, global environment.
⚠️ Potential Challenges
- Managing a global team and coordinating projects across time zones
- Balancing strategic planning with creative execution and analytical optimization
- Adapting to a fast-paced, startup environment with evolving priorities
- Competing with established marketing professionals for limited resources and attention
ASSUMPTION: These challenges are common in remote, global marketing roles and can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Director role, but with a stronger focus on community engagement and global impact
- Unlike traditional marketing roles, this position requires a unique blend of strategic thinking, creativity, and analytical skills
- Career progression in this role could lead to leadership positions in marketing or other areas of the business
ASSUMPTION: This role offers a unique blend of marketing and community engagement responsibilities, with a focus on global impact and leadership opportunities.
📝 Sample Projects
- Developing and executing a content-led marketing plan to drive business growth
- Crafting clear, compelling messaging that resonates with business leaders and decision-makers
- Analyzing performance metrics and optimizing marketing efforts for tangible outcomes
- Building and nurturing an engaged business community, turning audiences into advocates and leads
- Planning and hosting webinars and events that educate and inspire the business audience
ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical aspects of the role, as well as the importance of community engagement and event management.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy and business goals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does BreezeLearn support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- How does BreezeLearn measure the success of its marketing efforts, and what key performance indicators (KPIs) will this role be responsible for tracking?
ASSUMPTION: These interview questions focus on strategic planning, performance metrics, and professional development, reflecting the key aspects of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and community engagement experience
- Prepare a portfolio or examples of your work that demonstrate your skills and achievements in marketing and community engagement
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
