📌 Core Information
🔹 Job Title: Marketing & Community Engagement Manager
🔹 Company: DoubleTree by Hilton Battle Creek
🔹 Location: Battle Creek, Michigan, United States
🔹 Job Type: On-site
🔹 Category: Hospitality
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing and content development
- Community relations and stakeholder engagement
- Sales and revenue collaboration
- Restaurant, event, and guest experience marketing
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on community engagement and brand storytelling.
📋 Key Responsibilities
✅ Develop and manage the annual marketing strategy, aligning campaigns with business objectives, sales targets, and seasonal trends while ensuring synergy with Hilton’s corporate guidelines.
✅ Produce all branded marketing collateral across channels, including radio and broadcast commercials, newspaper and magazine ads, on-property signage, and promotional flyers.
✅ Conceptualize, design, and schedule all social media campaigns across key platforms, focusing on dynamic storytelling, follower engagement, and shareable content.
✅ Lead visual brand audits to ensure brand consistency across all physical and digital guest touchpoints.
✅ Serve as the primary liaison to local media outlets, newsrooms, bloggers, influencers, and tourism authorities to enhance brand visibility and earn media opportunities.
✅ Partner with the Director of Sales to support RFPs and group sales efforts through the production of branded presentations, proposal templates, and sales enablement tools.
✅ Facilitate property tours for wedding planners, corporate clients, VIP guests, and media representatives, ensuring brand storytelling and guest experience excellence.
ASSUMPTION: This role involves a high degree of multitasking and project management, requiring the ability to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Hospitality, or a related field (or equivalent work experience)
Experience: Proven experience in marketing, social media management, or public relations, preferably within the hospitality industry
Required Skills:
- Strong written and verbal communication skills
- Proficiency in content creation, design tools, and social media platforms
- Ability to manage multiple projects with accuracy and attention to detail
- Outgoing personality with strong community networking and relationship-building skills
Preferred Skills:
- Experience with Hilton's brand guidelines and marketing platforms
- Fluency in Spanish or another language
ASSUMPTION: While not explicitly stated, experience with Hilton's brand guidelines and marketing platforms may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (Based on industry standards for a Marketing Manager in the hospitality industry in Battle Creek, MI)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on hotel stays and food and beverage outlets
Working Hours: Full-time, 40 hours per week, with flexible scheduling to accommodate events and community engagement activities
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in the hospitality industry in Battle Creek, MI. Benefits information is based on typical benefits offered by hospitality companies.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 201-500 employees
Founded: 2021
Company Description:
- 6PM Hospitality is a hospitality management company that focuses on quality and unique experiences for guests and investors.
- The company partners with property owners, brands, investors, and financial institutions to transform short stays into unforgettable experiences and turn investments into solid returns.
- Their team of hospitality experts draws upon decades of experience to make everything from the front desk to the back office achieve a standard of excellence.
Company Specialties:
- Hospitality
- Development
- Management
- Culture
- Rewarding
- FUN!
- And Unique!
Company Website: www.6pmhospitality.com
ASSUMPTION: While the job listing is for a specific hotel, the company description and specialties provided are for 6PM Hospitality, the management company overseeing the hotel.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports directly to the Director of Sales
Work Arrangement: On-site, with flexible scheduling to accommodate events and community engagement activities
Growth Opportunities:
- Potential advancement to Director of Marketing or similar role within the company
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on diverse projects and gain experience in various aspects of hospitality marketing
ASSUMPTION: Growth opportunities are based on the company's size and industry trends, as well as the individual's performance and the company's growth trajectory.
🌍 Location & Work Environment
Office Type: Hotel property
Office Location(s): DoubleTree by Hilton Battle Creek, 200 N Washington Ave, Battle Creek, MI 49017, United States
Geographic Context:
- Battle Creek is a mid-sized city in southwest Michigan, known for its rich history in the manufacturing industry and as the birthplace of the cereal industry.
- The city offers a mix of urban and suburban living, with a variety of cultural attractions, outdoor recreation opportunities, and a growing food and beverage scene.
- The hotel is located in the heart of downtown Battle Creek, providing easy access to local amenities and attractions.
Work Schedule: Full-time, 40 hours per week, with flexible scheduling to accommodate events and community engagement activities
ASSUMPTION: The work schedule may vary based on the needs of the property and the demands of the role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the Director of Sales
- In-person or virtual interview with the Director of Sales and other key stakeholders
- Final interview with the General Manager
- Background check and offer extension
Key Assessment Areas:
- Marketing and communication skills
- Creativity and innovation
- Community engagement and networking abilities
- Project management and organizational skills
- Alignment with company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing, communication, and community engagement skills, as well as your experience in the hospitality industry.
- Provide specific examples of your marketing campaigns, community engagement initiatives, and project management successes.
- Demonstrate your understanding of Hilton's brand guidelines and your ability to create engaging content that aligns with the company's brand standards.
ATS Keywords: Marketing, Community Engagement, Content Development, Social Media Management, Public Relations, Brand Strategy, Project Management, Visual Brand Audits, Digital Marketing, Networking, Relationship Building, Event Coordination, Culinary Promotions, Reputation Monitoring, Communication Skills, Collaboration
ASSUMPTION: The application process may vary based on the company's hiring needs and the specific requirements of the role.
🛠️ Tools & Technologies
- Hilton's proprietary marketing platforms and tools
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Design tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's preferences and the individual's skillset.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Hospitality
- Excellence
- Fun
- Unique
Work Style:
- Collaborative and team-oriented
- Creative and innovative
- Results-driven and detail-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a passion for creating engaging content and telling stories that resonate with audiences?
- Are you comfortable networking and building relationships with local stakeholders and community members?
- Do you thrive in a fast-paced, dynamic environment and enjoy working on multiple projects simultaneously?
- Are you committed to delivering high-quality work and striving for excellence in all aspects of your role?
ASSUMPTION: The company values and work style provided are for 6PM Hospitality, the management company overseeing the hotel.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the demands of community engagement and brand storytelling with operational responsibilities
- Adapting to the unique needs and preferences of Hilton's brand guidelines while maintaining a local focus
- Navigating the complexities of the hospitality industry and its various stakeholders
ASSUMPTION: The potential challenges listed are based on the role's requirements and the industry trends in hospitality marketing.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position places a strong emphasis on community engagement and local partnerships, requiring a unique blend of marketing and community relations skills.
- In the hospitality industry, marketing roles often involve a high degree of collaboration with sales, operations, and other departments, making strong communication and project management skills essential.
- This role offers the opportunity to work on a wide range of marketing initiatives, from digital campaigns to event coordination, providing diverse experience and growth potential.
ASSUMPTION: The role comparisons provided are based on industry trends and the unique requirements of this position.
📝 Sample Projects
- Developing and executing a multi-platform marketing campaign to launch a new restaurant concept within the hotel
- Coordinating a community event or partnership to raise awareness of the hotel's unique offerings and enhance its local visibility
- Creating and implementing a visual brand audit to ensure consistent and on-brand messaging across all guest touchpoints
ASSUMPTION: The sample projects provided are based on the role's responsibilities and the industry trends in hospitality marketing.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to marketing and community engagement, and how this role fits into that strategy?
- How does this role collaborate with other departments, such as sales, operations, and food and beverage, to achieve overall property goals?
- What opportunities exist for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: The key questions to ask during the interview are based on the role's requirements and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://doubletree-by-hilton-battle-creek.hiringthing.com/job/923514/marketing-community-engagement-manager
- Tailor your resume and cover letter to highlight your marketing, communication, and community engagement skills, as well as your experience in the hospitality industry.
- Prepare examples of your marketing campaigns, community engagement initiatives, and project management successes to discuss during the interview.
- Research the company and the hotel to demonstrate your understanding of the property and its unique offerings.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
