📌 Core Information
🔹 Job Title: Marketing Consultant
🔹 Company: Travelers
🔹 Location: Hartford, Connecticut, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and executing integrated marketing campaigns
- Developing content and managing campaign components
- Monitoring campaign effectiveness and providing input on ROI analysis
- Collaborating with marketing partners and business units
- Managing small-sized projects and campaigns
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on executing campaigns and managing projects.
📋 Key Responsibilities
✅ Creates and manages components of integrated market campaigns in support of business unit and cross business unit initiatives.
✅ Completes marketing related requests, tasks and activities based on business objectives.
✅ Develops content, writes, edits and shepherds material through the review/approval process.
✅ Executes traditional and digital marketing tactics for less complex campaigns with some oversight.
✅ Monitors the effectiveness of campaigns by tracking results and provides input on campaign ROI analysis and reporting.
✅ Performs research relative to marketing campaigns.
✅ Responsible for the ongoing maintenance/refresh of campaign content and tactics with some oversight.
✅ Supports agency and industry events by executing marketing components.
✅ Has basic knowledge of established processes, approvals and best practices.
✅ Works collaboratively with manager and marketing partners to understand priorities and objectives.
✅ Collaborates with manager and marketing peers; may also work with assigned business partners.
✅ Manages small-sized projects and campaigns.
✅ May help train and serve as a resource to more junior marketing staff.
✅ Performs other duties as assigned.
ASSUMPTION: This role involves a mix of independent work and collaboration, with a focus on executing campaigns and managing projects.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or related field or equivalent experience is preferred.
Experience: Minimum of 1 year of marketing related work experience is required.
Required Skills:
- Proficiency in Salesforce Marketing Cloud (SFMC)
- Minimum of 2 years of hands-on experience in SFMC, including journey building, automation studio, email studio, and data extensions.
- Strong ability to write and troubleshoot AMPscript for dynamic email content and personalization.
- Proven experience in building and maintaining Cloud Pages for forms, landing pages, and microsites within SFMC.
- Ability to interpret campaign performance using key email metrics and optimize based on data insights.
- Detail oriented with a strong focus on accuracy, consistency, and quality control.
- Able to manage multiple campaigns simultaneously, perform thorough QA and testing, and ensure flawless execution across all assets and timelines.
Preferred Skills:
- Working knowledge of all facets of owned and earned paid tactics.
- Working knowledge of content writing and tools.
- Working knowledge of multifunctional areas such as: digital execution, promotion, advertising, research, competitive analysis, communications, brand management, website management.
- Intermediate written and verbal communications skills.
- Intermediate organizational and time management skills.
- Intermediate understanding of marketing concepts.
ASSUMPTION: The required skills for this role are heavily focused on Salesforce Marketing Cloud and campaign execution, with a preference for candidates with relevant experience and a strong understanding of marketing concepts.
💰 Compensation & Benefits
Salary Range: $62,200.00 - $102,600.00 per year
Benefits:
- Health Insurance
- Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
- Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
- Wellness Program: The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
- Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment.
📌 Applicant Insights
🔍 Company Context
Industry: Travelers is a leading provider of property casualty insurance products and services to individuals, businesses, and public sector customers in the United States, Canada, the United Kingdom, and Ireland.
Company Size: Travelers has approximately 30,000 employees and 13,500 independent agents and brokers worldwide.
Founded: 1853, in Hartford, Connecticut
Company Description:
- Travelers provides insurance coverage to protect the things that are important to you – your home, your car, your valuables and your business.
- The company has a reputation as one of the best property casualty insurers in the industry and has been around for more than 170 years.
- Travelers is committed to minimizing risk, preventing loss, and helping its customers prepare for the unknown.
Company Specialties:
- Property and casualty insurance
- Business insurance
- Personal insurance
- Surety
Company Website: www.travelers.com
ASSUMPTION: Travelers is a well-established company with a strong reputation in the insurance industry. Its size and longevity provide stability and opportunities for career growth.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The Marketing Consultant reports directly to the Marketing Manager and works collaboratively with marketing partners and business units.
Work Arrangement: This role is on-site, with the opportunity to work from home occasionally.
Growth Opportunities:
- Potential to take on more complex campaigns and projects as experience is gained.
- Opportunities to train and mentor more junior marketing staff.
- Potential to move into a management role or specialize in a specific area of marketing.
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 485 Lexington Avenue, New York, NY 10017-2630, US; 1 Tower Sq, Hartford, CT 06103, US
Geographic Context:
- Hartford, Connecticut, is the capital of the state and has a population of approximately 125,000 people.
- The city is known for its rich history, cultural attractions, and outdoor recreation opportunities.
- Hartford is located in the Hartford-Springfield-Hartford, CT-NH-MA metropolitan statistical area, which has a population of approximately 1.2 million people.
Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM, with a one-hour lunch break
ASSUMPTION: The work environment is professional and collaborative, with opportunities for flexible work arrangements based on individual needs and team requirements.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing campaign execution skills
- Project management abilities
- Collaboration and communication skills
- Technical proficiency in Salesforce Marketing Cloud
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant marketing campaign experience and results in your resume.
- Tailor your cover letter to the specific role and company, emphasizing your fit for the position.
- Prepare examples of your work, such as campaign plans or content pieces, to showcase your skills during the interview.
- Research Travelers' company culture and values to demonstrate your fit with the organization.
- Follow up with the hiring manager after the interview to express your interest in the role.
ATS Keywords: Salesforce Marketing Cloud, campaign execution, project management, marketing strategy, content development, digital marketing, traditional marketing, ROI analysis, collaboration, communication, problem-solving, analytical skills
ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The tools and technologies required for this role are primarily marketing-specific, with a focus on Salesforce Marketing Cloud and other digital marketing platforms.
👔 Cultural Fit Considerations
Company Values:
- Taking care of our customers, our communities, and each other
- Minimizing risk and preventing loss
- Innovating and adapting to change
- Collaborating and building strong relationships
- Acting with integrity and accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and open to change
- detail-oriented and quality-focused
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a proven track record of executing successful marketing campaigns?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have strong attention to detail and a commitment to quality control?
- Are you able to manage multiple projects and deadlines effectively?
- Do you have a strong understanding of marketing concepts and best practices?
ASSUMPTION: Travelers values candidates who are a strong cultural fit, with a focus on collaboration, execution, and adaptability.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may be challenging for some candidates.
- Working in a fast-paced, collaborative environment may require strong time management and organizational skills.
- The role may involve tight deadlines and high-pressure situations, which can be stressful for some individuals.
- The role may require occasional travel to attend industry events or meetings.
ASSUMPTION: The potential challenges of this role are primarily related to the fast-paced nature of the work and the need to manage multiple projects simultaneously.
📈 Similar Roles Comparison
- This role is similar to a Marketing Specialist or Marketing Coordinator position, but with a greater focus on campaign execution and project management.
- Compared to other marketing roles, this position requires a strong understanding of Salesforce Marketing Cloud and a proven track record of executing successful campaigns.
- Career progression in this role may lead to a Marketing Manager or Senior Marketing Consultant position, with the opportunity to specialize in a specific area of marketing.
ASSUMPTION: This role is similar to other marketing positions, but with a unique focus on campaign execution and project management, requiring specific skills and experience.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new product
- Managing a content refresh for a company website, including creating and editing content, and overseeing the review/approval process
- Conducting market research to inform marketing strategy and campaign development
ASSUMPTION: The sample projects for this role are focused on campaign execution, content development, and market research, reflecting the key responsibilities of the position.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the broader marketing strategy for the company?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does the company support work-life balance for its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company and the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing campaign experience and skills.
- Prepare examples of your work, such as campaign plans or content pieces, to showcase your skills during the interview.
- Research Travelers' company culture and values to demonstrate your fit with the organization.
- Follow up with the hiring manager after the interview to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
