📌 Core Information
🔹 Job Title: Marketing Consultant
🔹 Company: Royal London Group
🔹 Location: Edinburgh, City of, United Kingdom
🔹 Job Type: 12 Month Secondment
🔹 Category: Marketing
🔹 Date Posted: 2025-05-19
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (50% home/office based)
🚀 Job Overview
Key aspects of this role include:
- Delivering market-leading campaigns, events, and content for advisers
- Supporting the overall Brand & Marketing strategy to achieve trading objectives
- Collaborating with cross-functional teams for efficient and effective delivery of marketing activities
- Embedding the audience perspective in all marketing efforts across various channels
- Measuring the impact of marketing activities and reporting to stakeholders
ASSUMPTION: This role requires a balance of creativity, project management, and analytical skills. The ideal candidate will have experience in delivering marketing campaigns, specifically event management, and knowledge of the Protection market.
📋 Key Responsibilities
✅ Create high-quality, innovative, and engaging communications and events that resonate with the adviser audience
✅ Collaborate with cross-functional teams to ensure efficient and effective delivery of marketing activities
✅ Embed the audience perspective in all marketing efforts across various channels
✅ Measure the impact of marketing activities and report to the Marketing Manager and other stakeholders
ASSUMPTION: The role may involve working with sensitive data, so strong data handling skills and the ability to handle data securely are essential.
🎯 Required Qualifications
Education: Marketing graduate or relevant work experience
Experience: Proven experience in delivering marketing campaigns, specifically event management
Required Skills:
- Knowledge of the Protection market and engaging the adviser community
- Experience in delivering activity to support Strategic Partnerships with key adviser firms
- Good understanding of marketing communication tools and techniques, including paid media
- Strong project management skills
- Ability to handle data securely
Preferred Skills:
- Experience in the financial services industry or a regulated industry
ASSUMPTION: While not explicitly stated, it is assumed that the candidate should have excellent communication skills, both written and verbal, to effectively engage with the adviser audience and collaborate with cross-functional teams.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (pro-rata for the 12-month secondment)
Benefits:
- 28 days annual leave in addition to bank holidays
- Up to 14% employer matching pension scheme
- Private medical insurance
Working Hours: Full-time (37.5 hours per week) with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Consultant role in the United Kingdom. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 201-500 employees
Founded: 1861 (as Royal London Mutual Insurance Society)
Company Description:
- Royal London is the UK’s largest mutual life, pensions and investment company
- Offers protection, long-term savings, and asset management products and services
- Committed to responsible investing and delivering for clients around the world
Company Specialties:
- Life insurance
- Pensions
- Investment management
Company Website: www.rlam.com
ASSUMPTION: Royal London is a well-established company with a strong reputation in the financial services industry. Working here offers opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The Marketing Consultant will report directly to the Marketing Manager
Work Arrangement: Hybrid (50% home/office based, with 3 office days per week)
Growth Opportunities:
- Potential to move into a permanent role within the Marketing team
- Opportunities to work on diverse projects and campaigns
- Chance to develop skills in a dynamic and collaborative environment
ASSUMPTION: This role offers a unique opportunity to gain experience in a specific area of marketing and potentially transition into a permanent position within the company.
🌍 Location & Work Environment
Office Type: Hybrid (50% home/office based)
Office Location(s): 80 Fenchurch Street, London, England EC3M 4BY, GB
Geographic Context:
- Edinburgh is the capital city of Scotland and the second most populous city in the United Kingdom
- Known for its historic and cultural landmarks, such as Edinburgh Castle and the Royal Mile
- Offers a high quality of life with a mix of urban and rural environments
Work Schedule: Full-time (37.5 hours per week) with flexible working arrangements
ASSUMPTION: Working in Edinburgh offers a unique blend of city life and access to the great outdoors, with a lower cost of living compared to London.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video interview with the hiring manager
- Face-to-face interview with the marketing team
- Final interview with the head of marketing
Key Assessment Areas:
- Creativity and innovation in marketing campaign ideas
- Project management skills and ability to handle data securely
- Understanding of the Protection market and engaging the adviser community
- Alignment with Royal London's values and culture
Application Tips:
- Tailor your CV and cover letter to highlight your relevant experience and skills
- Prepare examples of successful marketing campaigns you've worked on, focusing on results and impact
- Research Royal London's products and services to demonstrate your understanding of the business
- Practice common marketing interview questions and prepare questions to ask the interviewer
ATS Keywords: Marketing campaigns, event management, project management, data handling, marketing communication, budget monitoring, risk management, financial services knowledge
ASSUMPTION: Royal London uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your CV and cover letter can help your application get noticed by the system.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The required tools and technologies may vary depending on the specific projects and campaigns the Marketing Consultant works on.
👔 Cultural Fit Considerations
Company Values:
- Empowered: Encouraging colleagues to take ownership and responsibility for their work
- Trustworthy: Building trust through open and honest communication and acting with integrity
- Collaborate: Working together to achieve common goals and supporting colleagues' success
- Achieve: Striving for excellence and delivering results that exceed expectations
Work Style:
- Agile and adaptable, with a focus on delivering results
- Collaborative and supportive, with a team-oriented approach
- Data-driven and analytical, with a focus on continuous improvement
Self-Assessment Questions:
- Do you align with Royal London's Spirit of Royal London values?
- Are you comfortable working in a hybrid environment, with a mix of home and office-based work?
- Do you have experience working with data and handling it securely?
ASSUMPTION: Royal London values a strong cultural fit and looks for candidates who align with their Spirit of Royal London values.
⚠️ Potential Challenges
- Working on multiple projects simultaneously, requiring strong time management and prioritization skills
- Balancing creative and analytical aspects of the role, which may require adaptability and continuous learning
- Potential exposure to sensitive data, requiring strict adherence to data protection guidelines and regulations
- Working in a hybrid environment, which may require additional communication and collaboration efforts
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to data protection and open communication.
📈 Similar Roles Comparison
- This role is similar to a Marketing Campaign Manager or Event Manager, but with a focus on the Protection market and adviser community
- Unlike other marketing roles, this position requires a strong understanding of the financial services industry and regulated environment
- Career progression may involve moving into a permanent role within the Marketing team or transitioning into a related field, such as Product Management or Business Development
ASSUMPTION: This role offers a unique opportunity to gain experience in a specific area of marketing and potentially transition into a permanent position within the company or a related field.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new protection product, including events, content, and digital marketing activities
- Collaborating with a key adviser firm to create tailored marketing materials and events to support their clients' protection needs
- Conducting market research and analysis to inform marketing strategy and improve campaign performance
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available to the Marketing Consultant in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for the Protection market?
- What opportunities are there for professional development and growth within the Marketing team?
- How does Royal London support work-life balance for its employees?
- What are the key challenges facing the Marketing team in the next 12 months, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and shows that you have done your research.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight your relevant experience and skills, focusing on marketing campaigns, event management, and project management
- Prepare examples of successful marketing campaigns you've worked on, focusing on results and impact
- Research Royal London's products and services to demonstrate your understanding of the business
- Practice common marketing interview questions and prepare questions to ask the interviewer
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
