📌 Core Information
🔹 Job Title: Marketing Consultant
🔹 Company: WXXV
🔹 Location: Gulfport, Mississippi
🔹 Job Type: Full-Time
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Selling television and digital advertising, and promotional event sponsorship to local businesses
- Building relationships with regional clients and advertising agencies
- Generating advertising revenue and attaining budgeted revenue goals
- Working in a fast-paced environment with a desire to win
ASSUMPTION: This role requires a self-motivated individual with strong sales skills and the ability to thrive in a competitive environment.
📋 Key Responsibilities
✅ Make business-to-business outside sales calls to local advertisers
✅ Learn the business of advertising and sales fundamentals
✅ Understand the business objectives and advertising strategies of clients across various business categories
✅ Generate advertising revenue through television advertising and digital platform sales, and event sponsorship sales
✅ Present marketing ideas to area business decision makers
✅ Provide input on sales promotion ideas to sales management
✅ Attain budgeted revenue goals through effective solicitations, promotions, and customer service
ASSUMPTION: The role involves a significant amount of travel for sales calls and meetings with clients.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 1-3 years of proven outside sales experience
Required Skills:
- Strong organizational, written, and presentation skills
- Competitive, energetic, and self-starter attitude
- Team player with the ability to thrive in a fast-paced environment
- Professional appearance
- Proficient in Microsoft Word, Excel, and PowerPoint
- Internet, social, and digital understanding
Preferred Skills:
- Experience dealing with regional-type clients and advertising agencies
ASSUMPTION: While not explicitly stated, a valid and clean driver's license and automobile insurance are implied as necessary for this role.
💰 Compensation & Benefits
Salary Range: $40,000 - $60,000 per year (Based on industry standards for a Marketing Consultant with 2-5 years of experience in the Broadcast Media industry in Gulfport, Mississippi)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on services and products
Working Hours: Full-time, Monday-Friday, with some flexibility for sales calls and meetings
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 11-50 employees (Small to medium-sized company, offering a close-knit work environment with opportunities for growth)
Founded: 1987 (Established company with a long history in the Broadcast Media industry)
Company Description:
- WXXV TV is the FOX, NBC, and CW affiliate for the six coastal counties of south Mississippi
- Serves the 157th size DMA of Biloxi/Gulfport
- Launched My 25, The My Network, in 2009 and added local news product, NEWS 25, in 2013
Company Specialties:
- Broadcasting
- Advertising sales
- Event sponsorship
Company Website: https://www.wxxv25.com/
ASSUMPTION: WXXV is a well-established company in the Broadcast Media industry, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (This role requires some experience in outside sales and advertising)
Reporting Structure: The Marketing Consultant will report directly to the Sales Manager
Work Arrangement: On-site, with some flexibility for sales calls and meetings
Growth Opportunities:
- Advancement to a Senior Marketing Consultant or Sales Manager role
- Expanding client portfolio and increasing revenue
- Gaining experience in different aspects of the Broadcast Media industry
ASSUMPTION: This role offers opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: On-site, with a professional and collaborative work environment
Office Location(s): 14351 Hwy 49 North, Gulfport, Mississippi 39503, US
Geographic Context:
- Gulfport is located on the Mississippi Gulf Coast, offering a subtropical climate and beautiful beaches
- The area is known for its vibrant arts and culture scene, as well as its delicious seafood
- Gulfport is home to several major events, such as the Mississippi Gulf Coast National Golf Championship and the Mississippi Gulf Coast Blues & Heritage Festival
Work Schedule: Full-time, Monday-Friday, with some flexibility for sales calls and meetings
ASSUMPTION: The work environment at WXXV is fast-paced and collaborative, with a focus on teamwork and customer service.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Sales Manager and other team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Sales skills and experience
- Communication and presentation skills
- Problem-solving and critical thinking
- Adaptability and resilience
Application Tips:
- Tailor your resume and cover letter to highlight your outside sales experience and relevant skills
- Prepare examples of successful sales calls and presentations
- Research the company and the Broadcast Media industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Outside Sales, Advertising Sales, Event Sponsorship, Client Relationships, Revenue Generation, Budgeted Revenue Goals, Microsoft Office, Internet, Social, Digital
ASSUMPTION: The application process at WXXV is competitive, with a focus on finding the best fit for the company's culture and needs.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Sales enablement tools (e.g., sales intelligence platforms, sales automation tools)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current infrastructure and the Marketing Consultant's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Teamwork
- Innovation
- Customer focus
Work Style:
- Collaborative
- Fast-paced
- Results-driven
- Customer-focused
Self-Assessment Questions:
- Do you have a proven track record of success in outside sales?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have strong communication and presentation skills?
- Are you able to thrive in a competitive environment with a desire to win?
ASSUMPTION: WXXV values employees who are team-oriented, results-driven, and committed to providing excellent customer service.
⚠️ Potential Challenges
- Dealing with difficult or demanding clients
- Meeting or exceeding budgeted revenue goals in a competitive market
- Keeping up with industry trends and changes in the Broadcast Media landscape
- Balancing sales calls and meetings with administrative tasks and reporting
ASSUMPTION: The role of Marketing Consultant at WXXV presents unique challenges that require a strong, motivated individual with excellent sales skills and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other Marketing Consultant roles, this position may require more travel and a greater focus on outside sales
- In the Broadcast Media industry, this role may offer more opportunities for career growth and development within the company
- Career paths for Marketing Consultants may include advancement to Senior Marketing Consultant or Sales Manager roles, as well as opportunities to expand into other areas of the Broadcast Media industry
ASSUMPTION: This role offers unique opportunities for career growth and development within the Broadcast Media industry.
📝 Sample Projects
- Developing and implementing a marketing campaign for a local business
- Negotiating and closing a major advertising deal with a regional client
- Hosting and coordinating a promotional event for a local community organization
ASSUMPTION: The specific projects and responsibilities of the Marketing Consultant may vary depending on the company's needs and the individual's role and experience.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the company's long-term growth plans?
- What opportunities are there for career growth and development within the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your outside sales experience and relevant skills
- Prepare examples of successful sales calls and presentations
- Research the company and the Broadcast Media industry to demonstrate your knowledge and enthusiasm
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
