📌 Core Information
🔹 Job Title: Marketing Consultant
🔹 Company: Townsquare Media
🔹 Location: New Bedford, MA
🔹 Job Type: On-site
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for local businesses
- Prospecting and identifying potential clients using data and analytics
- Building and maintaining strong client relationships
- Cross-selling a variety of marketing solutions, including digital and broadcast advertising
ASSUMPTION: This role requires a strong understanding of marketing principles and the ability to build relationships with clients. It is ideal for a driven individual looking to grow their career in sales and marketing.
📋 Key Responsibilities
✅ Determine strategy for identifying, connecting, and closing new opportunities in the local market
✅ Prospect and identify potential clients using proprietary data and analytics
✅ Build and maintain close working relationships with internal teams to identify upsell and cross-sell opportunities
✅ Provide world-class client service, research, and market analysis to create successful campaigns for clients
✅ Responsible for bringing premier marketing and advertising solutions to local and regional businesses in the New Bedford market
✅ Diversify clients' solutions through cross-selling a variety of marketing solutions
ASSUMPTION: This role requires strong communication, relationship-building, and problem-solving skills. The ideal candidate will be proactive, goal-oriented, and able to work independently.
🎯 Required Qualifications
Education: Bachelor's degree preferred but not required
Experience: 1+ year of sales or marketing experience is preferred but not required
Required Skills:
- Proven track record of meeting and exceeding aggressive sales goals
- Strong marketing acumen
- Effective verbal and written communication skills
- Experience selling or working with digital and/or multimedia advertising solutions
- Goal-oriented, strong work ethic, and a desire to learn and grow a career in sales
- Valid driver's license, auto insurance, and vehicle
Preferred Skills:
- Experience in a sales or marketing role
- Familiarity with digital marketing tools and platforms
ASSUMPTION: While experience is preferred, the company is willing to train the right candidate with a strong work ethic and a desire to learn.
💰 Compensation & Benefits
Salary Range: $40,000 - $60,000 per year (Based on industry standards for entry-level marketing consultant roles in the New Bedford area)
Benefits:
- Competitive compensation package with uncapped earning potential
- 4-week long sales training program
- 3 weeks of PTO + 9 paid holidays
- Medical, dental, vision, and pet insurance
- 401(k) retirement plan
- Casual, high-energy work environment
- Unlimited growth opportunities
Working Hours: Full-time, Monday-Friday, with occasional evening and weekend events
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Townsquare Media is a community-focused digital media, digital marketing solutions, and radio company focused outside the Top 50 markets in the U.S.
Company Size: Townsquare Media has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2010, with a history of growth and expansion in the digital media and advertising industry.
Company Description:
- Townsquare Media offers a dynamic and competitive work environment that fosters success, training, development, and unlimited earning potential.
- The company provides world-class marketing and advertising solutions to local and regional businesses across various platforms, including broadcast, digital, live event sponsorship, and more.
- Townsquare Media is committed to maintaining a drug-free workplace and is an equal employment opportunity employer.
Company Specialties:
- Radio
- Online advertising
- Live events
- National and local advertising
- Programmatic advertising
- Digital marketing
Company Website: www.townsquaremedia.com
ASSUMPTION: Townsquare Media's focus on digital marketing and advertising solutions makes it an attractive employer for candidates interested in growing their careers in these fields.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth and advancement within the company.
Reporting Structure: This role reports directly to the Sales Manager and works closely with internal teams to identify upsell and cross-sell opportunities.
Work Arrangement: On-site, with occasional remote work for client meetings and events.
Growth Opportunities:
- Proven track record of success may lead to promotions and increased responsibilities
- Access to training and development programs to enhance skills and advance career
- Opportunities to work with a diverse range of clients and industries
ASSUMPTION: The company offers a clear path for career growth and development, with opportunities for advancement based on performance and initiative.
🌍 Location & Work Environment
Office Type: Townsquare Media's office is a casual, high-energy environment that fosters collaboration and creativity.
Office Location(s): New Bedford, MA
Geographic Context:
- New Bedford is a coastal city in Massachusetts with a population of approximately 95,000 people.
- The city offers a mix of urban and suburban living, with easy access to beaches, parks, and cultural attractions.
- New Bedford has a diverse economy, with strengths in healthcare, education, and manufacturing, as well as a growing tech industry.
Work Schedule: Full-time, Monday-Friday, with occasional evening and weekend events
ASSUMPTION: The New Bedford office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Submit application through the provided link
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Sales Manager and/or other team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Sales and marketing skills
- Communication and presentation skills
- Problem-solving and critical thinking
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful sales or marketing campaigns you've worked on
- Research Townsquare Media and the New Bedford market to demonstrate your interest and understanding of the company and its clients
ATS Keywords: Marketing, Sales, Client Relationships, Digital Advertising, Broadcast Advertising, Cross-selling, Prospecting, Data Analysis, Client Service, Market Research, Marketing Strategy
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications through their application materials and interviews.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Collaborative
- Innovative
- Results-driven
Work Style:
- Dynamic and fast-paced
- Team-oriented and collaborative
- Goal-oriented and results-driven
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with a diverse range of clients and industries?
- Do you have a proven track record of success in sales or marketing?
- Are you comfortable using data and analytics to inform your marketing strategies?
ASSUMPTION: Candidates who are a strong cultural fit for Townsquare Media will be results-driven, collaborative, and adaptable, with a passion for marketing and a commitment to customer success.
⚠️ Potential Challenges
- Competitive sales environment with aggressive goals
- Requires strong communication and relationship-building skills
- May involve occasional evening and weekend work for client events
- On-site work arrangement may require commuting to the New Bedford office
ASSUMPTION: These challenges are inherent in a sales-focused role and can be overcome by candidates with strong skills, a positive attitude, and a commitment to success.
📈 Similar Roles Comparison
- Compared to other marketing consultant roles, this position offers a competitive salary and uncapped earning potential, as well as a comprehensive benefits package.
- Townsquare Media's focus on digital marketing and advertising solutions sets it apart from traditional advertising agencies and provides opportunities for candidates interested in growing their careers in these fields.
- This role offers a clear path for career growth and development, with opportunities for advancement based on performance and initiative.
ASSUMPTION: Candidates should research similar roles and companies to ensure they are a good fit for the industry and the specific requirements of the position.
📝 Sample Projects
- Developing and executing a marketing campaign for a local business, including market research, strategy, and execution
- Cross-selling a variety of marketing solutions to an existing client to diversify their marketing strategy
- Prospecting and identifying potential clients in the New Bedford market using data and analytics
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Townsquare Media support the growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Townsquare Media measure success for this role, and what are the key performance indicators?
- What opportunities are there for growth and advancement within the company?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful sales or marketing campaigns you've worked on
- Research Townsquare Media and the New Bedford market to demonstrate your interest and understanding of the company and its clients
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
